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www.openx.comPasadena, CA, United States
OpenX is a global advertising technology company delivering privacy-first, data-driven programmatic solutions for publishers and brands.
OpenX is a global advertising technology company that powers programmatic advertising for publishers and advertisers. The company builds a privacy-first, data-driven ecosystem that helps monetize digital inventory across mobile, video, desktop, and connected TV. OpenX emphasizes transparency, trust, and scalable technology to deliver measurable outcomes for clients and partners worldwide.
Mission statement
To empower publishers and advertisers with privacy-first, data-driven advertising solutions that deliver measurable value at scale.
Products & Services
OpenX Ad Exchange Platform
Access industry-leading inventory with a quality programmatic marketplace.
www.openx.com/en-gb/publishers/ad-exchange- ✓ Direct Publisher Relationships — Connect With 1,200+ Publishers
- ✓ Quality And Safety Certifications — Ensured Ad Quality
- ✓ Direct Access to OpenX Ad Exchange — Gain Direct Access
- ✓ Header Bidding for Publishers — Optimize Yield
- ✓ Increased Competition for Impressions — Boost Competitive Bids
- ✓ First-Look Deals And Programmatic Direct — Leverage Exclusive Inventory
- ✓ Superior Technology — Enhance Performance
- ✓ Large-Scale Reach — Maximize Audience Reach
- ✓ Multi-Format, Cross-Screen Support — Support All Ad Formats
- ✓ Dynamic Bids — Maximize Revenue Potential
- ✓ Robust Reporting And Analytics — Optimize Campaigns Effectively
OpenX Private Marketplaces Product
Access exclusive inventory and premium packages tailored to your campaign goals.
www.openx.com/en-gb/buyers/pmp- ✓ Access to thousands of premium packages — Leverage Premium Packages
- ✓ Deal customization and control — Customize Pricing and Priority
- ✓ Exclusive inventory access — Access Unique Inventory
- ✓ End-to-end PMP support — Receive Specialist Support
- ✓ Advanced targeting options — Optimize Targeting
OpenX Real-Time Guaranteed Product
Access guaranteed programmatic buys with audience precision and delivery certainty.
www.openx.com/en-gb/buyers/rtg- ✓ Audience Forecasting and Syncing — Guarantees Audience Delivery
- ✓ Direct-Dedicated Programmatic Deals — Enables Programmatic Direct Deals
- ✓ Volume Guarantees — Ensures Delivery Certainty
- ✓ Real-Time Audience Buying — Targets Audiences Instantly
- ✓ Expanded Buyer Relationships — Boosts Demand Partnerships
OpenX Programmatic Direct (PMP) Product
Maximize campaign value with exclusive inventory access and advanced targeting capabilities.
www.openx.com/en-gb/buyers/pmp- ✓ Priority access to exclusive inventory — Reach Unique Audiences
- ✓ Advanced targeting and viewability metrics — Enhance Campaign Targeting
- ✓ First-Look deals and custom packages — Access Exclusive Inventory
- ✓ Workflow efficiency for demand partners — Streamline Deal Processes
- ✓ Deeper buyer relationships — Expand Buyer Opportunities
- ✓ Quality audience targeting — Target Quality Audiences
Curated Packages Platform
Group inventory into custom deals for simplified, transparent programmatic buying.
www.openx.com/curated-packages- ✓ Deal IDs Aligned To Brand Preferences — Reflect Guidelines For Transparency
- ✓ Predictability And Safety At Scale — Ensure Predictable Performance
- ✓ Diverse Audience Segmentation — Target Specific Audience Segments
- ✓ Ready-Built Or Custom Packages — Customize Packages To Fit Needs
- ✓ Data-Driven Packages — Leverage Audience Data For Engagement
- ✓ Simplified Programmatic Buying — Streamline Inventory Management
Live Sports Product
Engage live sports fans with high-quality inventory from TV-by-OpenX.
www.openx.com/curated-packages/live-sports- ✓ Reach Live Sports Fans — Engage With Targeted Audiences
- ✓ High Engagement Inventory — Access Live Sports Content
- ✓ Sports Audience Segmentation — Utilize Audience Segmentation
Auto Enthusiasts Product
Reach millions of auto enthusiasts with targeted marketing campaigns.
www.openx.com/curated-packages/auto-enthusiasts- ✓ Data-driven audience targeting — Engage Targeted Consumers
- ✓ Targeted automotive segments — Focus on Key Audiences
- ✓ Large audience reach — Maximize Campaign Impact
Market Segments
Programmatic ad marketplace
Real-time bidding marketplaces and header-bidding platforms that connect publishers and demand partners to maximize yield across formats and screens.
Programmatic direct and guaranteed deals
Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.
Data-driven audience targeting and curated packages
Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.
Connected TV and live sports inventory
Premium cross-screen inventory focused on connected TV and live-sports audiences to reach high-engagement viewers and support brand-safe video campaigns.
Common Questions
- What does OpenX do?
- OpenX is a global advertising technology company that powers programmatic advertising for publishers and advertisers. The company builds a privacy-first, data-driven ecosystem that helps monetize digital inventory across mobile, video, desktop, and connected TV. OpenX emphasizes transparency, trust, and scalable technology to deliver measurable outcomes for clients and partners worldwide.
- What is OpenX's role in the Programmatic ad marketplace market?
- Real-time bidding marketplaces and header-bidding platforms that connect publishers and demand partners to maximize yield across formats and screens.
- What is OpenX's role in the Programmatic direct and guaranteed deals market?
- Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.
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