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www.onething.designGurugram, Haryana, India
Design and innovation studio delivering human-centered digital experiences across brands and products.
1thing Design & Innovation Private Limited is a design and product development studio that creates human-centered digital experiences for brands and organizations. It offers brand strategy, visual identity, content, UX/UI design, web and mobile development, and enterprise UX. The company partners with clients across industries to transform complex workflows into intuitive interfaces, build scalable design systems, and deliver measurable business value through research-driven design and rigorous information architecture, usability testing, and compelling storytelling.
Mission statement
To empower users and organizations by turning complex ideas into clear, usable digital experiences through research-driven design and collaborative partnerships.
Products & Services
Branding Service
Build cohesive, memorable brand systems that enhance recognition and trust across all channels.
www.onething.design/expertise/branding- ✓ Visual Identity — Enhance Brand Recognition
- ✓ Brand Strategy — Drive Market Positioning
- ✓ Brand Architecture — Align Brand Hierarchies
- ✓ D2C Branding — Create Cohesive Experiences
- ✓ Brand Guidelines — Ensure Consistency
- ✓ Packaging Design — Differentiate on Shelves
Web Development Service
Deliver responsive and scalable digital products through comprehensive development services.
www.onething.design/expertise/web-development- ✓ Content & SEO Strategy — Attract Qualified Traffic
- ✓ Conversion Rate Optimisation — Enhance Customer Actions
- ✓ Website UI/UX Design — Create Engaging Experiences
- ✓ Backend Development & API Integration — Ensure Scalable Apps
- ✓ Frontend Development — Create Intuitive Interfaces
- ✓ Emerging Tech — Leverage Emerging Technologies
- ✓ Webflow Development — Accelerate Development Process
- ✓ WordPress Development — Facilitate Easy Content Management
Digital Products Service
Deliver comprehensive digital product experiences that enhance engagement and usability for users and businesses.
www.onething.design/expertise/digital-products- ✓ Consumer UX — Maximize User Engagement
- ✓ Enterprise UX — Enhance Productivity
- ✓ Design System — Streamline Design Processes
- ✓ User Research & Usability Testing — Informed Design Decisions
- ✓ UX Audit — Improve User Satisfaction
Content Service
Engage audiences with immersive content experiences that elevate brand storytelling.
www.onething.design/expertise/content- ✓ AR/VR — Transform Customer Interactions
- ✓ CGI Videos — Create Engaging Visuals
- ✓ Copy & UX Writing — Engage and Inform Users
CX Strategy Service
Boost customer engagement and retention through tailored CX strategies.
www.onething.design/expertise/cx-strategy- ✓ CX Audit — Identify Experience Gaps
- ✓ Omnichannel Experience Design — Unify Interactions Across Channels
- ✓ Journey Mapping — Align Customer Experiences
- ✓ Service Design — Enhance Operational Efficiency
Market Segments
Brand strategy and identity
Capabilities to define positioning, naming, visual identity, voice and guidelines to create consistent brand experiences across channels.
Product design and UX
End-to-end product UX, prototyping, and web design including design system implementation to improve usability and accelerate releases.
Customer experience design
Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.
3D and immersive experiences
3D, augmented reality, and immersive content for events, product explainers, spatial branding, and experiential campaigns.
Related Organizations
Common Questions
- What does 1thing Design & Innovation Private Limited do?
- 1thing Design & Innovation Private Limited is a design and product development studio that creates human-centered digital experiences for brands and organizations. It offers brand strategy, visual identity, content, UX/UI design, web and mobile development, and enterprise UX. The company partners with clients across industries to transform complex workflows into intuitive interfaces, build scalable design systems, and deliver measurable business value through research-driven design and rigorous information architecture, usability testing, and compelling storytelling.
- What is 1thing Design & Innovation Private Limited's role in the Brand strategy and identity market?
- Capabilities to define positioning, naming, visual identity, voice and guidelines to create consistent brand experiences across channels.
- What is 1thing Design & Innovation Private Limited's role in the Product design and UX market?
- End-to-end product UX, prototyping, and web design including design system implementation to improve usability and accelerate releases.
- How was the Brand strategy and identity market size estimate for 1thing Design & Innovation Private Limited calculated?
- Search results supplied did not contain explicit market-size or CAGR figures for "brand strategy and identity." I therefore estimated using industry comparables: global advertising/marketing services (hundreds of billions USD) and treating brand strategy & identity as a specialist subset (positioning, naming, visual identity, voice, guidelines) that typically captures a small share of overall marketing/agency spend. Assuming brand strategy/identity represents roughly 5–10% of broader marketing services revenue yields a global services market estimate in the low tens of billions; I selected a midpoint of ~USD 20 billion. Growth potential reflects continued digital transformation, demand for cohesive omnichannel experiences, and premiumization of brand investments; this supports a moderate-to-strong professional-services CAGR, estimated at ~7.5%.
- How was the Product design and UX market size estimate for 1thing Design & Innovation Private Limited calculated?
- Estimate uses industry report data in the provided searchResults focused on UX/product design services. Business Research Insights explicitly reports a 2026 market size of USD 8.12B and a 14% CAGR (2026–2035) for UX design services, matching the segment scope (end-to-end product UX, prototyping, web design, design systems). Other sources show a range due to differing scopes: Fortune Business Insights reports USD 6.40B (2025) with a higher CAGR for a broader “UX services” definition, Fact.MR shows a smaller mobile-only submarket (~USD 1.4B in 2025), and a verified market source notes USD 14.45B (2024) with lower CAGR — indicating variance by definition and horizon. I selected the BRI 2026 figure and CAGR as the primary anchor because its scope best aligns with “UX design services” in the input segment.
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