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www.novus-loyalty.com

Novus Loyalty helps brands build lasting relationships with customers through intelligent, data-driven loyalty and engagement at scale.

Novus Loyalty is a global provider of advanced loyalty and rewards solutions, helping brands build lasting customer relationships. As a leading SaaS loyalty platform, Novus Loyalty enables enterprises across industries to digitalize loyalty programs, drive engagement, increase retention, and monetize customer interactions with data-driven, personalized rewards. The company serves a broad range of sectors, including retail, banking, healthcare, travel, automotive, hospitality, and more, delivering scalable, cloud-based capabilities that integrate with existing systems. With a focus on measurable outcomes, Novus Loyalty offers end-to-end capabilities for designing, deploying, and optimizing loyalty programs, delivering insights through dashboards and analytics, and supporting partners and affiliates through a networked ecosystem. The approach emphasizes customer-centric engagement, real-time interactions, and governance through secure data practices. The company emphasizes partnerships, breadth of industry experience, and a commitment to helping brands transform one-time buyers into loyal customers through intelligent rewards and real-time engagement.

Mission statement

To help brands delight customers and foster lasting engagement by delivering scalable, data-driven loyalty and rewards solutions that grow lifetime value across industries.

Products & Services

Loyalty Program Software Solution Solution

Enhance customer engagement and retention with scalable loyalty programs tailored for various industries.

www.novus-loyalty.com/loyalty-program-software-solution
  • Brand Loyalty — Builds Customer Brand Loyalty
  • B2C Loyalty — Enhances Customer Engagement
  • Multi-Tenant Capability — Operate Across Multiple Brands
  • B2B Loyalty — Facilitates B2B Loyalty Programs
  • Customizable Rewards Marketplace — Creates Tailored Rewards
  • Data Exchange — Enables Data Integration
  • Member Awards — Manages Member Rewards

CX Automation Suite Product

Optimize customer experiences with integrated automation across marketing, service, and loyalty.

www.novus-loyalty.com/customer-experience-automation-platform
  • Journey Orchestration Across Marketing, Service, and Loyalty — Enhance Customer Engagement
  • Real-Time Insights — Drive Informed Decisions
  • Data-Driven Customer Engagement — Personalize Customer Experiences
  • Omnichannel Support — Provide Unified Customer Experience

Employee & Partner Incentives Product

Motivates performance and fosters engagement among employees and partners.

www.novus-loyalty.com/employee-rewards-platform
  • Incentives Management — Automate Incentive Programs
  • Customizable Incentives — Personalize Rewards
  • Performance Tracking — Track Performance Live
  • Engagement Tools — Enhance Engagement
  • Integration Capabilities — Integrate Easily

E-commerce Loyalty Product

Boost customer retention and engagement through tailored e-commerce loyalty programs.

www.novus-loyalty.com/ecommerce-rewards-program-software
  • Personalized Customer Rewards — Increases Engagement
  • E-commerce Loyalty Program Management — Enhances Customer Retention
  • Real-Time Analytics Dashboard — Informs Decision-Making
  • Integration Capability — Streamlines Operations
  • Gamification Elements — Motivates Participation

Customer Engagement Platform Product

Enhance customer loyalty through engaging, personalized interactions across multiple channels.

www.novus-loyalty.com/customer-engagement-platform
  • Cross-channel Engagement — Engage Customers Across Touchpoints
  • Real-Time Analytics — Gain Real-Time Insights
  • Personalized Rewards — Offer Tailored Rewards
  • Omnichannel Support — Seamless Experiences Across Platforms
  • Campaign Management — Manage Marketing Campaigns Effectively

Rewards Marketplace Platform

Enhance customer engagement through a dynamic rewards marketplace.

www.novus-loyalty.com/loyalty-rewards-marketplace
  • Rewards Marketplace — Manage Rewards Effortlessly
  • Dynamic Reward Customization — Personalize Rewards Offerings
  • Multi-Vendor Support — Expand Reward Choices

White Label Loyalty Platform

Empowers brands to create tailored loyalty programs that enhance customer retention.

www.novus-loyalty.com/white-label-loyalty-software
  • White-label Branding — Create Unique Branded Programs
  • Data-Driven Insights — Leverage Data for Growth
  • Flexible Reward Structures — Design Customized Rewards
  • Multi-Tenant Support — Manage Multiple Loyalty Programs
  • Integration Capabilities — Seamlessly Connect Systems

Gamification Elements Platform

Boost customer engagement and loyalty with game-like features.

www.novus-loyalty.com/loyalty-program-gamification-rewards
  • Gamification Elements — Boost Engagement
  • Real-Time Analytics — Gain Insights
  • Customizable Rewards — Tailor Rewards

Hospitality Loyalty Software Solution Solution

Enhance guest loyalty and retention with a tailored rewards program.

www.novus-loyalty.com/hotel-loyalty-software-solution
  • Hotel Loyalty Management — Maximize Guest Retention
  • Point-Based Loyalty Rewards — Encourage Repeat Bookings
  • Digital Wallet Integration — Streamline Reward Redemption
  • Customizable Reward Tiers — Drive Higher Engagement
  • Referral Programs — Expand Customer Base

Retail Loyalty Program Provider Platform

Build customer loyalty and drive revenue with a comprehensive retail loyalty solution.

www.novus-loyalty.com/retail-loyalty-program-provider
  • Retail Loyalty Platform — Enhance Customer Loyalty
  • Point-based Rewards System — Increase Customer Engagement
  • Digital Wallet Integration — Simplify Rewards Management
  • Tiered Loyalty Programs — Encourage Repeat Purchases
  • Referral Programs — Leverage Word-of-Mouth

Bank Loyalty Rewards Program Platform

Enhance customer loyalty and increase card usage with personalized banking rewards.

www.novus-loyalty.com/bank-loyalty-rewards-program
  • AI-Driven Rewards — Boost Card Usage
  • Personalized Engagement — Enhance Customer Interaction
  • Omnichannel Experience — Unify Customer Touchpoints
  • Instant Cashback Offers — Drive Immediate Transactions
  • Tiered Rewards System — Encourage Loyalty Growth

Multi Tenant Loyalty Platform Platform

Enable Scalable Loyalty Programs Across Multiple Brands and Franchises.

www.novus-loyalty.com/multi-tenant-loyalty-platform
  • Multi-tenant Architecture — Enable Scalable Deployments
  • Real-time Analytics — Gain Insights Quickly
  • Cross-tenant Value Sharing — Enhance Customer Engagement
  • Integration with Existing Systems — Simplify Implementation
  • Customizable Rewards Structure — Customize Loyalty Experience

Market Segments

Billion USD 0 5 10 15 20 25 30 Loyalty managem… Card-linked rewards Customer engage… Incentives and … Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% CAGR Growth Potential

Loyalty management

Program and membership management features including tiering, points balances, wallet passes, and real‑time in‑store identification to drive retention and repeat visits.

Market size: $12.9B CAGR: 9.6%
Search results show consistent current market sizing around $12–13 billion (2024–2025) with divergent forecasts. MarketsandMarkets projects $12.89B (2025) growing to $20.36B by 2030 at 9.6% CAGR. The Business Research Company gives a higher CAGR (17.7%) from $12.62B (2025) to $28.37B (2030). A third source (marketiquest) lists $12.59B (2024) but an outlier low CAGR to 2034. I select ~ $12.9B current market size and a conservative growth potential of ~9.6% CAGR, anchored to the MarketsandMarkets projection and consistent base-year figures across reports.
MA $1 GL 3 references

Card-linked rewards

Capabilities that deliver transaction-triggered rewards, instant cashback and card-linked offers using real-time processing and AI-driven personalization to drive spend and cardholder engagement.

Market size: $9.4B CAGR: 13.2%
Primary estimate from MarketIntelo: the global card-linked offers (CLO) platform market is valued at $9.4B in 2025 and forecast to grow to $28.7B by 2034 (CAGR 13.2%). Juniper Research's projection of consumer credit card rewards exceeding $108B by 2026 provides broader market context supporting strong demand for card-linked reward solutions.
GL CO 2 references

Customer engagement orchestration and campaign automation

Orchestration of customer journeys and marketing campaigns across channels with contextual engagement, real-time notifications, and feedback management.

Market size: $30.0B CAGR: 11.5%
Search results show varying definitions/scope: marketing automation forecasts range from ~USD 6.6B–47.3B in 2025 depending on inclusion of software, services, and broader customer-engagement suites. Customer engagement solutions estimates center around USD 24–26B (2025–2026) with CAGRs reported between ~10% and 14%. I selected an illustrative combined-market estimate of ~USD 30.0B (representing orchestration + campaign automation across channels) and a midpoint CAGR of 11.5%, lying within reported ranges (10.1%–14.2%) and reflecting the category’s convergence with broader marketing automation and customer-engagement platforms.

Incentives and partner rewards

Programs to design, manage, and measure employee, sales channel and partner incentive schemes, including performance tracking, customizable incentives and multi-vendor redemption marketplaces.

Market size: $6.5B CAGR: 8.9%
Primary estimate uses the BusinessResearchInsights market report that values the global Rewards & Incentives Services market at USD 6.52B (2026) with a projected CAGR of ~8.9% (2026–2035). A complementary source (Rewards & Incentives Software market) shows a smaller software-only segment (USD 1.38B in 2025) with higher software-specific CAGR (~12%), indicating stronger growth potential in digital/software subsegments versus the broader services market.
GL RE 2 references

Related Organizations

Common Questions

What does Novus Loyalty do?
Novus Loyalty is a global provider of advanced loyalty and rewards solutions, helping brands build lasting customer relationships. As a leading SaaS loyalty platform, Novus Loyalty enables enterprises across industries to digitalize loyalty programs, drive engagement, increase retention, and monetize customer interactions with data-driven, personalized rewards. The company serves a broad range of sectors, including retail, banking, healthcare, travel, automotive, hospitality, and more, delivering scalable, cloud-based capabilities that integrate with existing systems. With a focus on measurable outcomes, Novus Loyalty offers end-to-end capabilities for designing, deploying, and optimizing loyalty programs, delivering insights through dashboards and analytics, and supporting partners and affiliates through a networked ecosystem. The approach emphasizes customer-centric engagement, real-time interactions, and governance through secure data practices. The company emphasizes partnerships, breadth of industry experience, and a commitment to helping brands transform one-time buyers into loyal customers through intelligent rewards and real-time engagement.
What is Novus Loyalty's role in the Loyalty management market?
Program and membership management features including tiering, points balances, wallet passes, and real‑time in‑store identification to drive retention and repeat visits.
What is Novus Loyalty's role in the Card-linked rewards market?
Capabilities that deliver transaction-triggered rewards, instant cashback and card-linked offers using real-time processing and AI-driven personalization to drive spend and cardholder engagement.
How was the Loyalty management market size estimate for Novus Loyalty calculated?
Search results show consistent current market sizing around $12–13 billion (2024–2025) with divergent forecasts. MarketsandMarkets projects $12.89B (2025) growing to $20.36B by 2030 at 9.6% CAGR. The Business Research Company gives a higher CAGR (17.7%) from $12.62B (2025) to $28.37B (2030). A third source (marketiquest) lists $12.59B (2024) but an outlier low CAGR to 2034. I select ~ $12.9B current market size and a conservative growth potential of ~9.6% CAGR, anchored to the MarketsandMarkets projection and consistent base-year figures across reports.
How was the Card-linked rewards market size estimate for Novus Loyalty calculated?
Primary estimate from MarketIntelo: the global card-linked offers (CLO) platform market is valued at $9.4B in 2025 and forecast to grow to $28.7B by 2034 (CAGR 13.2%). Juniper Research's projection of consumer credit card rewards exceeding $108B by 2026 provides broader market context supporting strong demand for card-linked reward solutions.
Novus Loyalty — company overview