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www.newamerica.org

Washington, DC, United States

New America is a nonprofit think tank generating bold ideas and solutions for a new America.

New America is a nonprofit public policy think tank working to generate big ideas and bold solutions for a new America. For over 25 years, New America has turned bold ideas into innovative solutions for people, families, and communities in the United States and worldwide. The organization focuses on five issue areas - Education & Work, Democratic Futures, Global Security, Technology & Democracy, and Thriving Families - and supports research, policy development, analysis, and convenings to inform public policy, journalism, and practice. Through fellowships, programs, and initiatives, it builds cross-sector coalitions, translates research into practical policy, and promotes transparency in funding. Its work spans education access and work opportunities, strengthening democracy, reimagining security and global governance, shaping how technology serves the public good, and improving family well-being and economic stability. The audience includes policymakers, practitioners, educators, journalists, and the broader public. New America emphasizes independence, transparency, and collaboration, and engages with philanthropic partners, government and private-sector stakeholders to advance its mission. The organization presents findings, tools, and programs that help people understand complex public issues and to participate in the policy process. It also operates public-facing resources, fellowships, and open-education and open-technology initiatives that support civic discourse and accountability.

Mission statement

Generate big ideas and bold solutions for a new America.

Products & Services

New Practice Lab Platform

Enhances family economic security through innovative policy design and implementation.

www.newamerica.org/programs/new-practice-lab
  • ✓ Family Economic Security Research — Enhances Family Economic Security
  • ✓ Policy-to-Delivery Nexus — Translates Research into Action
  • ✓ Engagement with Diverse Stakeholders — Builds Collaborative Networks

Open Technology Institute Service

Improves governance and public engagement with technology through research and advocacy.

www.newamerica.org/programs/open-technology-institute
  • ✓ Advocacy And Policy Impact — Influences Public Policy
  • ✓ Technology Policy Research — Informs Policy Decisions
  • ✓ Governance Improvement Initiatives — Enhances Technology Governance
  • ✓ Youth Online Safety Advocacy — Protects Youth Online

The Thread Service

Delivers critical insights and research highlights to empower public discussion.

www.newamerica.org/the-thread
  • ✓ Monthly Newsletter — Receive Monthly Updates
  • ✓ Research Highlights — Showcases Important Research
  • ✓ Cross-program Insights — Gathers Insights Across Programs
  • ✓ Civic Engagement Focus — Promotes Civic Engagement

New America Fellowships Platform

Empowers innovative thinkers to address pressing national issues.

www.newamerica.org/fellowships/new-america-fellows
  • ✓ Future of Work Reporting Fellowship — Enhances Reporting Quality
  • ✓ Future Security Fellowships — Advances Security Solutions
  • ✓ Learning Sciences Exchange Fellowship — Transforms Education
  • ✓ Us@250 Fellowship — Enriches Cultural Narratives

Market Segments

Billion USD 0 2 4 6 8 10 Public policy r… Civic advocacy … Technology poli… Workforce and e… Civic engagemen… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% CAGR Growth Potential

Public policy research

Independent, data-driven analysis and briefs that inform state policymakers, agencies, and stakeholders on economy, housing, education, health, environment, and governance.

Market size: $3.0B CAGR: 6%
Explicit data in the results is limited to the public affairs & advocacy software subsegment (ResearchNester: $1.5B in 2025, 10% CAGR). I used that concrete software-market figure as a lower-bound subsegment, then added a conservative estimate for adjacent commercial public policy research activities (polling, custom policy consulting, think-tank contracting, government/NGO-funded studies) and the fragmented firm-level revenues implied in the NAICS listing to arrive at a global market estimate of roughly $3.0B. Growth potential is estimated lower than the software subsegment (10%) because public policy research combines slower-moving government/NGO budgets and consultancy work with faster-growing digital tools; a blended, conservative CAGR of ~6% reflects increased demand for data-driven policy analysis, digitalization, and AI-enabled analytics.
20 1 reference

Civic advocacy and coalition building

Engages government, business, and community stakeholders to influence legislation and municipal programs through coordinated outreach, testimony, and cross-sector coalitions.

Market size: $6.4B CAGR: 4%
The broader "civic and social organizations" market is reported at roughly $64B (2025) with projected growth to ~$77.6B by 2030 (CAGR ~4%). Civic advocacy and coalition building is a subset of this sector; using a conservative allocation of ~10% of total civic/social spending for advocacy/coalition activities yields an estimated market size of about $6.4B today. Growth potential is assumed in line with the sector forecast (~4% CAGR).
"G "R 2 references

Technology policy and digital governance

Research, advocacy, and governance work focused on internet policy, AI accountability, youth online safety, and equitable technology governance.

Market size: $1.8B CAGR: 12%
No direct market sizing for ‘technology policy and digital governance’ (research, advocacy, governance work) was provided in the results. I used adjacent market figures (e‑governance, digital governance software, data governance, AI governance) as the top‑level demand pool and assumed policy/advocacy/governance services represent a small services/consultancy subset (approx. 5–10%) of overall e‑governance/digital governance spend. Applying a midpoint share (~8%) to the 2025 e‑governance market (~$23.1B) gives ≈$1.8B. For CAGR, adjacent sector CAGRs vary (e‑governance ~11.7%, data governance ~20.5%, digital governance software ~9.1%, AI governance ~31.4%); policy and advocacy demand is expected to track regulatory-driven adoption and government procurement rather than fastest‑growing product segments, so I estimate a conservative-to-moderate CAGR of ~12%.
20 TH TH TH 4 references

Workforce and education policy

Design, research, and programmatic work on workforce development, learning sciences, and education policy to improve access and outcomes.

Market size: $10.0B CAGR: 6%
Estimate based on the large overall education market (HolonIQ) and dedicated education-industry forecasts (ResearchNester) contrasted with evidence of rising policy/prioritization and program funding for workforce and education policy (SHEEO, Urban Institute, Brookings). Workforce & education policy (research, program design, evaluation, and programmatic delivery) represents a small professional-services slice of total education spending — conservatively estimated at roughly $8–12B globally today. Growth drivers include expanded state/federal workforce funding (e.g., Workforce Pell and related initiatives), increased emphasis on apprenticeships/reskilling, and rising demand for policy research and program evaluation, supporting a mid-single-digit CAGR (≈6%).

Civic engagement and public affairs

Media-driven civic education, research and storytelling that informs voters, supports foundations and provides policy and workforce context for public-sector and advocacy audiences.

Market size: $1.5B CAGR: 10%
Primary estimate uses a dedicated Public Affairs & Advocacy Software market report that explicitly values the software segment at USD 1.5 billion (2025) with a 10% CAGR (2026–2035). Broader public-relations/service market figures (USD ~102–106 billion in 2025, lower mid-single-digit to high-single-digit CAGRs) were used for context to distinguish the software/technology subsegment from overall PR services.
20 TH 2 references

Related Organizations

Organizations in the same market segments as New America.

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The Aspen Institute

The Aspen Institute is a global nonprofit organization that convenes leaders to address complex societal challenges and turn ideas into action.
Utah Foundation

Nonprofit, nonpartisan Utah policy research organization providing independent, data-driven insights to inform policy.

Common Questions

What does New America do?
New America is a nonprofit public policy think tank working to generate big ideas and bold solutions for a new America. For over 25 years, New America has turned bold ideas into innovative solutions for people, families, and communities in the United States and worldwide. The organization focuses on five issue areas - Education & Work, Democratic Futures, Global Security, Technology & Democracy, and Thriving Families - and supports research, policy development, analysis, and convenings to inform public policy, journalism, and practice. Through fellowships, programs, and initiatives, it builds cross-sector coalitions, translates research into practical policy, and promotes transparency in funding. Its work spans education access and work opportunities, strengthening democracy, reimagining security and global governance, shaping how technology serves the public good, and improving family well-being and economic stability. The audience includes policymakers, practitioners, educators, journalists, and the broader public. New America emphasizes independence, transparency, and collaboration, and engages with philanthropic partners, government and private-sector stakeholders to advance its mission. The organization presents findings, tools, and programs that help people understand complex public issues and to participate in the policy process. It also operates public-facing resources, fellowships, and open-education and open-technology initiatives that support civic discourse and accountability.
What is New America's role in the Public policy research market?
Independent, data-driven analysis and briefs that inform state policymakers, agencies, and stakeholders on economy, housing, education, health, environment, and governance.
What is New America's role in the Civic advocacy and coalition building market?
Engages government, business, and community stakeholders to influence legislation and municipal programs through coordinated outreach, testimony, and cross-sector coalitions.
How was the Public policy research market size estimate for New America calculated?
Explicit data in the results is limited to the public affairs & advocacy software subsegment (ResearchNester: $1.5B in 2025, 10% CAGR). I used that concrete software-market figure as a lower-bound subsegment, then added a conservative estimate for adjacent commercial public policy research activities (polling, custom policy consulting, think-tank contracting, government/NGO-funded studies) and the fragmented firm-level revenues implied in the NAICS listing to arrive at a global market estimate of roughly $3.0B. Growth potential is estimated lower than the software subsegment (10%) because public policy research combines slower-moving government/NGO budgets and consultancy work with faster-growing digital tools; a blended, conservative CAGR of ~6% reflects increased demand for data-driven policy analysis, digitalization, and AI-enabled analytics.
How was the Civic advocacy and coalition building market size estimate for New America calculated?
The broader "civic and social organizations" market is reported at roughly $64B (2025) with projected growth to ~$77.6B by 2030 (CAGR ~4%). Civic advocacy and coalition building is a subset of this sector; using a conservative allocation of ~10% of total civic/social spending for advocacy/coalition activities yields an estimated market size of about $6.4B today. Growth potential is assumed in line with the sector forecast (~4% CAGR).
New America — company overview

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