What does Windmills Marketing LLC DBA PDCA Social do?

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nealschaffer.com

Irvine, California, United States of America

PDCA Social is a digital marketing consultancy providing Fractional CMO leadership, speaking, and coaching to help organizations grow through digital-first marketing.

Windmills Marketing LLC DBA PDCA Social is a digital marketing consultancy led by Neal Schaffer that helps organizations grow through a digital-first approach. The firm offers strategic marketing leadership as a Fractional CMO, group coaching, and engaging speaking and training services. Working with a range of clients—from Fortune 500 enterprises to startups—the organization designs data-driven marketing strategies, aligns branding, content, demand generation, and customer acquisition with business goals, and provides practical, ROI-focused guidance. Core capabilities include marketing transformation, content and social media strategy, influencer partnerships, employee advocacy, and social selling programs scaled across channels and markets. Neal Schaffer’s background as an author, university educator, and speaker informs the company’s emphasis on education, mentorship, and hands-on leadership, helping clients build sustainable marketing systems rather than one-off campaigns. The organization prioritizes measurable results, offering consulting, coaching, and educational resources that enable teams to execute modern marketing effectively, iterate programs, and demonstrate ROI. PDCA Social also operates as a platform for thought leadership, publishing books and free resources, delivering webinars, and collaborating with universities to share best practices. The goal is to empower organizations to transform how they market in a digital world while delivering value, guidance, and leadership that drives growth.

Mission statement

To empower organizations to digitally transform their marketing and sales through data-driven guidance, executive leadership, and education that deliver sustainable growth and measurable results.

Products & Services

Fractional CMO Services Service

Gain senior marketing leadership on a part-time basis to achieve strategic goals and drive ROI.

nealschaffer.com/fractional-cmo-services-by-neal-schaffer 11 features

✓ CEO-Level Strategic Consultancy — Expert Guidance
✓ Brand Launch Strategy — Successful Brand Entry
✓ Overseas Sales Expansion — Global Market Reach
✓ B2C Influencer Program Management — Enhance Brand Visibility
✓ Digital Marketing Transformation — Revitalize Marketing Approach
✓ Employee Influencer Program Implementation — Leverage Internal Advocacy
✓ Social Media Strategy Development and Refinement — Enhanced Social Presence
✓ Digital Content Strategy Redesign — Optimized Content Engagement
✓ Inbound Content Marketing Transition — Cost-Effective Marketing
✓ Executive Online Branding — Strengthen Executive Presence
✓ Marketing Technology Guidance — Improve Tech Stack

Digital First Group Coaching Service

Join a supportive community for actionable digital marketing insights and guidance.

nealschaffer.com/membership 6 features

✓ Regular Coaching Calls — Consistent Learning Opportunities
✓ Private Slack Group — Fosters Community Interaction
✓ Membership Cap — Enhances Personal Attention
✓ Quarterly 1-on-1 Coaching — Personalized Guidance
✓ No Long-Term Commitment — Flexible Participation
✓ Podcast Exposure — Gain Visibility

Keynote Speaking Services Service

Inspire and educate through tailored keynote speeches on digital marketing strategies.

nealschaffer.com/social-media-keynote-speaker 6 features

✓ Audience-Specific Content Customization — Tailor Content Effectively
✓ Audience Engagement — Maximize Engagement
✓ Global Delivery — Deliver Flexibly
✓ Pre-Event Consultation — Ensure Alignment
✓ Case-Study Integration — Incorporate Real-World Examples
✓ Event Promotion — Increase Visibility

The Age of Influence Product

Redefines influencer marketing and delivers actionable strategies for success.

nealschaffer.com/ageofinfluence 6 features

✓ Influencer Marketing Playbook — Develop An Influencer Program
✓ Influencer Marketing Redefinition — Redefine Influencer Marketing
✓ ROI Measurement Guidance — Measure Influencer Marketing ROI
✓ Data-Driven Insights — Leverage Data-Driven Marketing
✓ Collaboration Strategies — Collaborate With Influencers
✓ Understanding Influence Dynamics — Understand Modern Influencers

Digital Threads Product

Empowers small businesses with effective digital marketing strategies to thrive.

nealschaffer.com/digitalthreadsamazon 8 features

✓ AI and Technology Integration — Integrate AI For Growth
✓ Measurable Results — Track Your Success
✓ Automation and Content Repurposing — Scale Your Marketing Efforts
✓ Optimization and Backlinks — Boost Online Discoverability
✓ Social Media Engagement — Engage Your Audience
✓ Channel Mastery — Master Key Channels
✓ Mindset and Frameworks — Adopt Winning Mindsets
✓ Content Library and Lead Magnets — Enhance Content Strategy

Maximizing LinkedIn for Business Growth Product

Empower your business with proven strategies for maximizing LinkedIn effectiveness and generating leads.

nealschaffer.com/maximizinglinkedinamazon 6 features

✓ LinkedIn Profile Optimization — Optimize Your Profile
✓ Social Selling and Referral Marketing — Drive Business Growth
✓ Content for Personal Branding — Boost Engagement
✓ Authentic Personal Branding — Build Authentic Influence
✓ Engagement Strategies — Increase Audience Interaction
✓ Latest LinkedIn Features — Stay Updated

Common Questions

What does Windmills Marketing LLC DBA PDCA Social do?: Windmills Marketing LLC DBA PDCA Social is a digital marketing consultancy led by Neal Schaffer that helps organizations grow through a digital-first approach. The firm offers strategic marketing leadership as a Fractional CMO, group coaching, and engaging speaking and training services. Working with a range of clients—from Fortune 500 enterprises to startups—the organization designs data-driven marketing strategies, aligns branding, content, demand generation, and customer acquisition with business goals, and provides practical, ROI-focused guidance. Core capabilities include marketing transformation, content and social media strategy, influencer partnerships, employee advocacy, and social selling programs scaled across channels and markets. Neal Schaffer’s background as an author, university educator, and speaker informs the company’s emphasis on education, mentorship, and hands-on leadership, helping clients build sustainable marketing systems rather than one-off campaigns. The organization prioritizes measurable results, offering consulting, coaching, and educational resources that enable teams to execute modern marketing effectively, iterate programs, and demonstrate ROI. PDCA Social also operates as a platform for thought leadership, publishing books and free resources, delivering webinars, and collaborating with universities to share best practices. The goal is to empower organizations to transform how they market in a digital world while delivering value, guidance, and leadership that drives growth.