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naturesbakery.comReno, NV, United States
Nature's Bakery is a family-founded snack brand offering plant-based, soft-baked bars made with real ingredients.
Nature's Bakery is a family-founded snack brand focused on simple, real-ingredient snacks that fuel active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our bars with real ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. The brand emphasizes growth, teamwork, giving back, and a customer-focused approach, including a Pantry Perks rewards program and opportunities to join a team that bakes with care. Nature's Bakery is part of the Mars family of companies' healthier snacking platform and has a history of community involvement, including partnerships such as The Conscious Kid to support education and representation.
Mission statement
Nature's Bakery believes that simple snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel.
Products & Services
Whole Wheat Fig Bars Product
Enjoy nutritious and satisfying whole wheat fig bars made with real fruit and whole grains.
naturesbakery.com/products/whole-wheat-fig-bars- ✓ Nut-free and Non-GMO — Ensures Safe Snacking
- ✓ Real fruit and whole grains — Delivers Nutritional Benefits
- ✓ Plant-based and dairy-free — Supports Vegan Diets
- ✓ No High Fructose Corn Syrup — Promotes Healthier Snacking
Fig Bar Minis Product
Delicious, 100 calorie, soft-baked fig bars made with real fruit and whole grains.
naturesbakery.com/products/fig-bar-minis- ✓ Real Fruit and Whole Grains — Healthy Ingredients
- ✓ Plant-Based, Dairy-Free and Nut-Free — Inclusive Snacking
- ✓ Non-GMO Project Verified — Assures Quality
- ✓ Miniature Size — Perfect For Snacking
Oatmeal Crumble Bars Product
Fuel your day with delicious oat-based snacks that are both convenient and nourishing.
naturesbakery.com/products/oatmeal-crumble-bars- ✓ On-the-go snack — Grab And Go
- ✓ Wholesome whole grains — Provides Energy
- ✓ Plant-based — Promotes Health
- ✓ Nut-free — Safe For All
- ✓ Non-GMO Verified — Promotes Sustainability
- ✓ Dairy-free — Accommodates Dietary Needs
Gluten Free Fig Bars Product
Deliciously soft-baked gluten-free fig bars made with whole grains and real fruit.
naturesbakery.com/products/gluten-free-fig-bars- ✓ Gluten Free Certified Facility — Guarantees Safe Consumption
- ✓ Gluten-free — Allows Gluten Sensitivity
- ✓ Real Fruit Filling — Enhances Flavor Profile
- ✓ Plant-Based Ingredients — Supports Healthy Diets
- ✓ No High Fructose Corn Syrup — Encourages Mindful Snacking
Brownie Bars Product
Indulge in soft-baked brownie goodness that fuels your adventures with wholesome ingredients.
naturesbakery.com/products/brownie-bars- ✓ Brownie Flavor — Satisfy Cravings
- ✓ Non-GMO Project Verified — Choose Confidence
- ✓ Soft-Baked Texture — Enjoy Softness
- ✓ Plant-Based Ingredients — Fuel Naturally
- ✓ No High Fructose Corn Syrup — Snack Mindfully
Snack Life Gear Product
Experience comfort and style with Snack Life Gear, perfect for on-the-go adventures.
naturesbakery.com/collections/snack-life-gear- ✓ Movement-focused activewear — Facilitate Movement
- ✓ Breathable fabrics — Enhance Comfort
- ✓ Sustainable materials — Support Eco-Friendliness
- ✓ Snack-inspired designs — Express Your Passion
Graphic Tees Product
Enjoy comfortable, stylish graphic tees that express your love for snacks.
naturesbakery.com/collections/graphic-tees-1- ✓ Snack-themed graphics — Features Bold Designs
- ✓ On-the-go comfort — Provides Casual Comfort
Athletic Tees Product
Athletic tees designed for movement, comfort, and style.
naturesbakery.com/collections/athletic-tees- ✓ Designed for movement — Optimizes Your Mobility
- ✓ Lightweight and breathable — Keeps You Cool
- ✓ Snack Life Gear — Style Meets Utility
Kids Tees Product
Provide kids with playful, comfortable tees for every adventure.
naturesbakery.com/collections/kids-tees- ✓ Kid-friendly Designs — Outfit With Fun
- ✓ Soft Fabrics — Ensure All Day Comfort
- ✓ Play-Ready Design — Encourage Active Play
Build a Box Service
Customize your snack selection with free shipping and discounts up to 25% off.
naturesbakery.com/collections/build-a-box- ✓ Create Your Own Variety Box — Select From Favorite Snacks
- ✓ Discount Up to 25% — Enjoy Significant Savings
- ✓ Free Shipping — Get Free Shipping
Pantry Perks Service
Enjoy free rewards, exclusive access, and savings for your pantry needs.
naturesbakery.com/pages/pantry-perks- ✓ Join for free — Sign Up Free
- ✓ Earn and redeem points — Collect And Redeem Points
- ✓ Early access — Gain Early Access
- ✓ Exclusive Offers — Access Exclusive Offers
Nature's Bakery Gift Card Product
Give the gift of choice in delicious snacks with no expiration.
naturesbakery.com/products/natures-bakery-gift-card- ✓ No expiration — Enjoy Flexibility
- ✓ Site-wide validity — Shop All Snacks
- ✓ Multiple box sizes — Select Your Box Size
Market Segments
Health-focused snack bars
Bars formulated with plant-based, nut-free, dairy-free and Non-GMO ingredients for consumers seeking better-for-you, grain-forward snacks.
Gluten-free specialty snacks
Certified gluten-free snack bars produced in gluten-free facilities for consumers with celiac disease or gluten sensitivity.
On-the-go single-serve snacks
Smaller-portioned, portable bars designed for convenience and quick energy for active or travel occasions.
Direct-to-consumer subscription and loyalty
E-commerce offerings that enable customized purchases, recurring discounts, and member rewards to drive retention and lifetime value.
Branded activewear and apparel
Branded apparel and lifestyle merchandise focused on breathable, movement-oriented designs that extend brand engagement beyond food.
Common Questions
- What does Nature's Bakery do?
- Nature's Bakery is a family-founded snack brand focused on simple, real-ingredient snacks that fuel active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our bars with real ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. The brand emphasizes growth, teamwork, giving back, and a customer-focused approach, including a Pantry Perks rewards program and opportunities to join a team that bakes with care. Nature's Bakery is part of the Mars family of companies' healthier snacking platform and has a history of community involvement, including partnerships such as The Conscious Kid to support education and representation.
- What is Nature's Bakery's role in the Health-focused snack bars market?
- Bars formulated with plant-based, nut-free, dairy-free and Non-GMO ingredients for consumers seeking better-for-you, grain-forward snacks.
- What is Nature's Bakery's role in the Gluten-free specialty snacks market?
- Certified gluten-free snack bars produced in gluten-free facilities for consumers with celiac disease or gluten sensitivity.
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