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www.national.caVancouver, British Columbia, Canada
NATIONAL Public Relations is a leading independent PR firm delivering strategic, research-driven communications and stakeholder engagement to help organizations build trust and influence audiences.
NATIONAL Public Relations is a leading independent public relations firm and part of AVENIR GLOBAL. With about 300 professionals across nine offices, NATIONAL helps organizations tell compelling stories, protect and build reputations, and engage stakeholders through integrated communications, media relations, crisis management, corporate communications, and research-driven advisory services across sectors. Grounded in research, insights and sector experience, the firm collaborates with clients to develop thoughtful, measurable campaigns that move audiences, support business goals, and navigate complex public conversations.
Mission statement
To connect clients with the audiences that matter through research-driven, integrated communications that inform, influence and protect reputations.
Products & Services
Internal and external communications Service
Comprehensive communications services to engage stakeholders and protect corporate reputation.
www.national.ca/en/expertise/internal-external-communications/corporate- ✓ Corporate communications — Align Messaging Across Channels
- ✓ Crisis and issues management — Safeguard Reputation During Crises
- ✓ Strategic planning — Deliver Coherent Strategies
- ✓ Cybersecurity communications — Communicate Cyber Risks Effectively
- ✓ Media relations — Shape Public Narrative
- ✓ Speechwriting and leadership communications — Craft Compelling Leadership Messages
- ✓ Employee engagement — Enhance Internal Communications
- ✓ Presentation and media training — Boost Executive Communication Skills
- ✓ Labour relations — Navigate Labour Challenges
Public Affairs and Government Relations Service
Empower clients to influence policy through expert guidance and strategic engagement.
www.national.ca/en/expertise/stakeholder-relations/public-affairs-government- ✓ Integrated Government Relations and Communications — Ensure Message Alignment
- ✓ Cross-Jurisdictional Approach — Leverage Broad Network
- ✓ Data-Driven Engagement Planning — Optimize Targeting
- ✓ Policy and Regulatory Navigation — Navigate Complex Processes
- ✓ Extensive Network — Connect with Key Officials
- ✓ Message Consistency — Advance Public Outcomes
Marketing and Brand Management Service
Empowers brands to thrive through insightful marketing strategies and campaigns.
www.national.ca/en/expertise/marketing-brand-management/b2c- ✓ Consumer Marketing — Shape Consumer Campaigns
- ✓ ROI-Driven Insights — Maximize Investment Returns
- ✓ Branding — Strengthen Brand Identity
- ✓ B2B Marketing — Engage Business Audiences
- ✓ Cross-channel Delivery — Maximize Channel Utilization
- ✓ Influencer Marketing — Extend Reach Through Influencers
- ✓ Event Marketing — Leverage Events
Integrated Communications Service
Delivering cohesive campaigns that engage audiences through integrated communications across multiple channels.
www.national.ca/en/expertise/integrated-solutions/digital-communications- ✓ Digital Communications — Maintains Consistent Online Presence
- ✓ Integrated Campaigns — Maximizes Campaign Reach
- ✓ Content Marketing — Enhances Brand Visibility
- ✓ Research — Guides Strategic Decisions
- ✓ Marketing Technology — Optimizes Marketing Efficiency
- ✓ Social Media — Drives Audience Interaction
- ✓ Paid Media Strategy — Increases Audience Engagement
Financial communications Service
Expert communication strategies for financial services and capital market engagements.
www.national.ca/en/expertise/financial-communications- ✓ Capital Markets — Engage Stakeholders Effectively
- ✓ Investor Relations — Build Investor Trust
- ✓ Transaction Communications — Facilitate Smooth Transactions
Training Programs Service
Empower your career with expert-led training tailored to your goals.
www.national.ca/en/landing/our-training-programs- ✓ Practical, Goal-focused Courses — Tailored Learning
- ✓ Expert-led Training — Learn From Experts
- ✓ Career Development — Advance Careers
- ✓ Flexible Learning Options — Choose Your Format
- ✓ Network Opportunities — Build Your Network
Market Segments
Investor relations and capital markets communications
Communications that position issuers, manage investor messaging and support transactions, earnings announcements and investor relations programs to influence capital market outcomes.
Crisis and reputation management
Planning, response and recovery for reputational risk and incidents, including issues management, cyber incident communications and rapid media response to protect stakeholder trust.
Corporate communications and leadership engagement
Strategic corporate messaging, executive and leadership communications, speechwriting, presentation and media training, and employee engagement to align internal and external stakeholders.
Integrated marketing, content and performance marketing
Cross-channel campaigns combining content marketing, digital, paid, social and influencer activity with measurement and martech-enabled planning to drive brand awareness and measurable marketing ROI.
Public affairs and government relations
Policy, regulatory and stakeholder engagement across jurisdictions, combining government relations, data-driven engagement planning and integrated communications to advance public policy objectives.
Related Organizations
Strategic advisor for distressed and transactional corporate communications.
Public relations and strategic communications firm helping organizations engage audiences and achieve goals.
Global crisis-management and public affairs firm focused on defending reputations and guiding organizations through risk, crisis, and litigation.
Dovetail solutions is a national, full-service strategic communications firm that connects clients with communities to build trust and drive measurable results.
FGS Global is a global stakeholder strategy firm that helps organizations manage risk, protect reputations, and mobilize audiences through integrated communications.
FTI Consulting is a global independent advisory firm that helps organizations manage change, mitigate risk, and protect their reputation through strategic communications and related services.
Common Questions
- What does NATIONAL Public Relations do?
- NATIONAL Public Relations is a leading independent public relations firm and part of AVENIR GLOBAL. With about 300 professionals across nine offices, NATIONAL helps organizations tell compelling stories, protect and build reputations, and engage stakeholders through integrated communications, media relations, crisis management, corporate communications, and research-driven advisory services across sectors. Grounded in research, insights and sector experience, the firm collaborates with clients to develop thoughtful, measurable campaigns that move audiences, support business goals, and navigate complex public conversations.
- What is NATIONAL Public Relations's role in the Investor relations and capital markets communications market?
- Communications that position issuers, manage investor messaging and support transactions, earnings announcements and investor relations programs to influence capital market outcomes.
- What is NATIONAL Public Relations's role in the Crisis and reputation management market?
- Planning, response and recovery for reputational risk and incidents, including issues management, cyber incident communications and rapid media response to protect stakeholder trust.
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