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www.naomiwest.ca
Email marketing strategist helping SaaS and ecommerce brands optimize lifecycle programs across email, in-app, push, and SMS.
Naomi West - Email Marketing is a professional offering email marketing strategy and lifecycle marketing services to SaaS and ecommerce brands. The organization helps teams strengthen end-to-end lifecycle programs across email, in-app, push notifications, and SMS, including audits, onboarding, and multi-channel campaigns. Naomi is an experienced educator and consultant, serving as an instructor at Jelly Academy and a volunteer administrator for the email markup consortium, with over a decade of experience across more than 25 ESPs/MAPs. Services include consulting, workshops, speaking engagements, and freelance support to improve deliverability, engagement, and revenue.
Mission statement
To empower brands to build effective lifecycle marketing through strategic, data-informed email, in-app, push, and SMS programs; combining hands-on consulting, training, and thoughtful leadership to improve engagement, deliverability, and revenue.
Products & Services
Email Marketing Course Product
Gain essential skills to implement effective email marketing strategies that drive growth and engagement.
www.naomiwest.ca/email-marketing-course- ✓ Activation — Engage Subscribers Effectively
- ✓ Email Marketing Foundations — Understand Core Principles
- ✓ List-Building Strategies — Grow Your Audience
- ✓ Personalization and Segmentation — Tailor Communications
- ✓ Lifecycle Marketing Framework — Build Lasting Relationships
- ✓ Metrics and Measurement — Track Performance Effectively
- ✓ Monetization — Enhance Revenue Generation
- ✓ Retention and Case Study — Improve Customer Retention
- ✓ Tools and Integrations — Navigate Marketing Tools
AI Applications in Email Marketing Product
Learn to leverage AI tools to enhance email marketing efficiency and effectiveness.
www.naomiwest.ca/ai-applications-in-email-marketing- ✓ Claude Module — Engage with Claude
- ✓ Analyzing Data with AI — Leverage Data Analysis
- ✓ Notion Integration — Centralize Your Work
- ✓ AI Risks — Understand AI Risks
- ✓ Canva and Grammarly Modules — Enhance Visuals and Copy
- ✓ ESP Features — Explore ESP Features
Email Copy Dashboard Template for Notion Product
Streamline your email marketing with a centralized dashboard for campaign briefs and performance tracking.
www.notion.com/templates/email-copy-dashboard- ✓ Performance Tracking — Monitor Campaign Effectiveness
- ✓ Centralized Planning — Manage All Campaigns In One Place
- ✓ Audience Insights — Craft Messages That Resonate
- ✓ Email Categories — Organize Email Types Effectively
- ✓ Templates and Hub — Utilize Pre-Designed Templates
Email Characters Product
Optimize email subject lines for better engagement across devices.
www.emailcharacters.com- ✓ Cross-Client Length Guidance — Enhance Subject Line Visibility
- ✓ Subject Line Highlighting — Identify Effective Subject Lines
Unpacked Conference Service
Unpacked is a premier conference enhancing email marketing strategies through expert-led sessions and workshops.
unpacked.customer.io- ✓ Educational Talks and Workshops — Engage With Experts
- ✓ Registration Impact — Drive Sales Engagement
- ✓ Structured Format — Maximize Learning Opportunities
- ✓ Diverse Topics — Stay Current
Consulting Services Service
Expert marketing consulting to enhance your email and customer engagement strategies.
- ✓ Email Audits — Identify Growth Opportunities
- ✓ Lifecycle Campaigns — Increase Engagement
- ✓ Workshops — Empower Your Team
Email Marketing Workshops Service
Empower your team with tailored workshops on modern email marketing best practices and strategies.
www.naomiwest.ca/work- ✓ Custom Workshop Design — Create Tailored Workshops
- ✓ Hands-on Training — Provide Interactive Learning
- ✓ Best Practices — Instill Best Practices
Speaking Engagements Service
Deliver expert insights on email marketing through engaging speaking engagements.
www.naomiwest.ca/work- ✓ Conference Speaking — Elevate Brand Visibility
- ✓ Webinar Appearances — Engage Remote Audiences
- ✓ Customization — Deliver Relevant Insights
Market Segments
Customer lifecycle and retention marketing
Strategies and execution across awareness, acquisition, onboarding, engagement and win-back to increase retention, customer lifetime value and recurring revenue.
Email deliverability
Services and consulting to improve inbox placement and sender reputation through authentication setup, content strategy, monitoring, and deliverability optimization.
Email creative and copy optimization
Capabilities that improve subject lines, copy, visuals and cross‑client presentation to increase open and click performance.
Industry conferences and training
Live and virtual events providing practitioner-led training, market insights, and networking opportunities to build skills and industry connections.
Related Organizations
Common Questions
- What does Naomi West - Email Marketing do?
- Naomi West - Email Marketing is a professional offering email marketing strategy and lifecycle marketing services to SaaS and ecommerce brands. The organization helps teams strengthen end-to-end lifecycle programs across email, in-app, push notifications, and SMS, including audits, onboarding, and multi-channel campaigns. Naomi is an experienced educator and consultant, serving as an instructor at Jelly Academy and a volunteer administrator for the email markup consortium, with over a decade of experience across more than 25 ESPs/MAPs. Services include consulting, workshops, speaking engagements, and freelance support to improve deliverability, engagement, and revenue.
- What is Naomi West - Email Marketing's role in the Customer lifecycle and retention marketing market?
- Strategies and execution across awareness, acquisition, onboarding, engagement and win-back to increase retention, customer lifetime value and recurring revenue.
- What is Naomi West - Email Marketing's role in the Email deliverability market?
- Services and consulting to improve inbox placement and sender reputation through authentication setup, content strategy, monitoring, and deliverability optimization.
- How was the Customer lifecycle and retention marketing market size estimate for Naomi West - Email Marketing calculated?
- No explicit market-size or CAGR figures were present in the supplied search results (industry content focuses on strategy, technology, and rising investment in lifecycle/retention). Estimate derives from internal market-hierarchy reasoning: customer-lifecycle & retention marketing comprises a subset of global martech (CDP, marketing-automation, customer-engagement platforms, CRM, and related services). Allocating a mid-range share of the broader martech/CRM/automation ecosystem and accounting for accelerated adoption of AI-driven personalization, real-time orchestration, and increased vendor investment yields an estimated ~USD 25 billion current market size and a near-term growth potential of ~12% CAGR as enterprises prioritize retention and CLV over acquisition.
- How was the Email deliverability market size estimate for Naomi West - Email Marketing calculated?
- Estimate based on recent market reports in the searchResults. Market Research Future estimates the market at USD 2.285B in 2024 with an 8.82% CAGR; BusinessResearchInsights and Fortune Business Insights report 2025–2026 base values of ≈USD 1.35–1.48B and CAGRs of 8.47%–9.25%. I selected a 2024–2026 snapshot (≈USD 2.29B) and a consensus CAGR (~8.8%) as a midpoint across these sources.
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