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www.mythology.com

New York, New York

Mythology is an independent creative agency that helps brands disrupt categories and leave a mark through strategic branding, advertising, and retail design.

Mythology is an independent creative agency led by Anthony Sperduti and partners Audrey Attal, Ted Galperin, Kim Haxton, and Sophie Mascatello. Our team is a small, multidisciplinary group of writers, designers, art directors, strategists, and architects that brings big work to branding, advertising, and retail design. We help brands solve existential business challenges, guiding new brands to disrupt categories and helping established brands build on their legacies to leave a lasting mark. We surface a brand’s beliefs and its most meaningful place in the world, then express that meaning through differentiated strategic and creative solutions that empower clients to lead their categories today.

Mission statement

To surface a brand’s deepest beliefs and express them through differentiated strategic and creative solutions that help brands lead their categories.

Products & Services

Branding and Advertising Service

Empower brands to disrupt categories and build meaningful legacies through strategic and creative advertising solutions.

www.mythology.com/about
  • ✓ Brand Creation — Disrupt Categories
  • ✓ Creative and Campaign Strategy — Unleash Brand Potential
  • ✓ Brand Positioning and Strategy — Define Meaning
  • ✓ Integrated Marketing Campaigns — Drive Consistent Messaging
  • ✓ Experiential Activations — Transform Brand Interaction
  • ✓ Digital, Social and Influencer Marketing — Maximize Online Reach
  • ✓ Branded Content — Create Engaging Narratives

Retail Service

Transform retail spaces into immersive experiences that reflect brand beliefs.

www.mythology.com/about
  • ✓ Customer Journey and Experience — Enhance Customer Engagement
  • ✓ Retail Creative Concept Development — Reimagine Retail Spaces
  • ✓ Retail Store Design — Create Impactful Retail Designs

Market Segments

Billion USD 0 100 200 300 400 500 600 Brand strategy … Creative campai… Digital and soc… Shopper and ret… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% CAGR Growth Potential

Brand strategy and identity

Research-driven naming, positioning, visual identity, and web/graphic design to establish brand differentiation and market positioning.

Market size: $20.0B CAGR: 6%
Reviewed provided search results (corporate identity report listing, agency articles) which did not contain explicit market-size or CAGR figures. Estimate based on market hierarchy: global advertising/marketing spend is in the hundreds of billions USD, while specialist brand strategy, naming, visual identity and web/graphic design form a small subset (agency/creative services). Typical shares of total marketing spend allocated to branding/creative are in the low single-digit percentage range; applying 2–5% to a several-hundred-billion-dollar marketing/advertising market yields a likely range of roughly $14–40B. I selected a conservative midpoint estimate of ~$20B for the brand strategy & identity segment. Growth potential reflects historical and structural trends in marketing services (digital transformation, demand for differentiation, continued agency outsourcing) and is estimated at ~6% CAGR (typical professional services/marketing-agency growth in developed markets), adjusted upward slightly for increasing digital/experience spend.

Creative campaign development

End-to-end development of integrated creative concepts, storytelling, production and execution to drive awareness, consideration and cultural relevance.

Market size: $66.8B CAGR: 5.4%
Mapped “creative campaign development” to the broader creative agency/advertising services market. Multiple industry reports show divergent sizes (USD 1.2B to USD 100B) depending on scope; I anchored the estimate to the creative agency market report that directly aligns with end-to-end agency services (USD 66.8B in 2025) and its implied growth trajectory (CAGR 5.4%).
MA 20 US 20 4 references

Digital and social media engagement and content marketing

Content strategy, creation, community management, paid promotion, and influencer campaigns designed to drive engagement and measurable outcomes across social channels.

Market size: $600.0B CAGR: 15%
Search results show wide estimates for the global content-marketing/digital engagement market: Statista (via Salesgenie) reports a narrower definition (~$72B in 2023 → $107B by 2026); Research Dive reports $413.3B in 2022 with a 16.9% CAGR to 2032; BusinessResearchInsights estimates $655.1B in 2026 and a 13.82% CAGR to 2035. Differences are due to scope (platform revenue vs. broader agency/creation/spend definitions). I estimate current market size ~$600B (broad content, social, paid, influencer, platforms) and growth potential ~15% CAGR, consistent with the larger-market forecasts and mid-point between major sources.
"S "M "F 3 references

Shopper and retail experience design

Design of shopper journeys, in‑store orchestration, category reinvention, and behaviour-driven retail experiences to increase conversion and category growth.

Market size: $118.2B CAGR: 11.65%
Estimated global market size uses Fortune Business Insights' experiential retail market valuation (USD 118.16B in 2025) and reported 11.65% CAGR. MIT Sloan and industry commentary (LinkedIn, SMG) show strong ongoing demand for physical/experience-led retail and measurable uplifts from experiential activations and personalization, supporting continued double-digit growth potential for shopper and retail experience design.
TH PH AC 71 4 references

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Big Drop Inc

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Common Questions

What does Mythology do?
Mythology is an independent creative agency led by Anthony Sperduti and partners Audrey Attal, Ted Galperin, Kim Haxton, and Sophie Mascatello. Our team is a small, multidisciplinary group of writers, designers, art directors, strategists, and architects that brings big work to branding, advertising, and retail design. We help brands solve existential business challenges, guiding new brands to disrupt categories and helping established brands build on their legacies to leave a lasting mark. We surface a brand’s beliefs and its most meaningful place in the world, then express that meaning through differentiated strategic and creative solutions that empower clients to lead their categories today.
What is Mythology's role in the Brand strategy and identity market?
Research-driven naming, positioning, visual identity, and web/graphic design to establish brand differentiation and market positioning.
What is Mythology's role in the Creative campaign development market?
End-to-end development of integrated creative concepts, storytelling, production and execution to drive awareness, consideration and cultural relevance.
How was the Brand strategy and identity market size estimate for Mythology calculated?
Reviewed provided search results (corporate identity report listing, agency articles) which did not contain explicit market-size or CAGR figures. Estimate based on market hierarchy: global advertising/marketing spend is in the hundreds of billions USD, while specialist brand strategy, naming, visual identity and web/graphic design form a small subset (agency/creative services). Typical shares of total marketing spend allocated to branding/creative are in the low single-digit percentage range; applying 2–5% to a several-hundred-billion-dollar marketing/advertising market yields a likely range of roughly $14–40B. I selected a conservative midpoint estimate of ~$20B for the brand strategy & identity segment. Growth potential reflects historical and structural trends in marketing services (digital transformation, demand for differentiation, continued agency outsourcing) and is estimated at ~6% CAGR (typical professional services/marketing-agency growth in developed markets), adjusted upward slightly for increasing digital/experience spend.
How was the Creative campaign development market size estimate for Mythology calculated?
Mapped “creative campaign development” to the broader creative agency/advertising services market. Multiple industry reports show divergent sizes (USD 1.2B to USD 100B) depending on scope; I anchored the estimate to the creative agency market report that directly aligns with end-to-end agency services (USD 66.8B in 2025) and its implied growth trajectory (CAGR 5.4%).
Mythology — company overview

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