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www.mindbodyonline.com

Missoula, MT

MINDBODY software powers fitness, beauty, and wellness brands with multi-location operations and AI-enabled client engagement.

MINDBODY, Inc. provides software powering fitness, beauty and wellness businesses to manage operations, attract and retain clients, and grow across locations. The company serves small-to-enterprise operators with scheduling, payments, staffing, client management, marketing, and reporting capabilities. The platform connects businesses to millions of consumers through a broad network, enabling discovery, bookings, and seamless client experiences. MINDBODY emphasizes security, reliability, scalability, and open integrations, supporting growth across regions and industries. The company pursues ongoing innovation with AI-powered tools to streamline front-desk tasks, client engagement, and operations, while maintaining strong privacy and compliance standards.

Mission statement

To empower fitness, beauty, and wellness businesses to grow and serve their clients by delivering an end-to-end, secure, scalable software platform that enables operations, engagement, and growth at scale.

Products & Services

Mindbody Platform Platform

Streamline operations and boost bookings with a comprehensive management solution.

  • AI Concierge — Automate Client Interactions
  • Multi-Location Management — Efficiently Manage Multiple Locations
  • ClassPass Integration — Boost Clients With ClassPass
  • Marketing Campaigns — Engage Clients Through Marketing
  • Scheduling & Reporting — Track Performance In Real Time
  • Payments Management — Simplify Payment Processing
  • Sync Tools For Seamless Management — Enhance Operational Efficiency

Mindbody Capital Service

Get fast, flexible financing solutions tailored for your wellness business.

www.mindbodyonline.com/business/capital
  • Fast Funding — Receive Funds Quickly
  • No Application or Collateral — Easily Access Funds
  • Flexible Payment Options — Adapt Payment Based on Sales

Playlist Platform Platform

Access AI tools to enhance client engagement and business growth.

www.mindbodyonline.com/company/playlist-platform
  • AI Concierge — Streamline Client Interactions
  • Proprietary AI Tools — Leverage Industry-Specific Insights
  • Continuous Updates — Stay Ahead with Innovation
  • Customized Websites — Enhance Your Online Presence

Mindbody App Product

Enable convenient management of fitness, beauty, and wellness services for clients and business owners.

www.mindbodyonline.com/business/mindbody-app
  • Booking on the go — Easily Book Appointments
  • Schedule management on mobile — Manage Your Schedule
  • Retail sales on mobile — Sell Products Anytime
  • AI concierge functionality — Enhance Customer Support

Branded Web Tools Product

Enhance online presence with customizable widgets for seamless client bookings and interactions.

www.mindbodyonline.com/business/branded-web-tools
  • Brand-aligned widgets — Customize Your Widgets
  • Widget embedding — Embed Directly On Your Website
  • Social Media Integration — Extend Your Reach

Customized Websites Product

Get a tailored website that enhances visibility and drives bookings effortlessly.

www.mindbodyonline.com/business/customized-websites
  • Payments & Booking Integration — Streamline Payments And Bookings
  • Mobile Responsive Design — Enhance Client Accessibility
  • Fast Go-Live Process — Launch Your Website Quickly
  • SEO Optimization — Increase Online Visibility

Branded App Product

Enhance client engagement and drive sales with a personalized mobile app.

www.mindbodyonline.com/business/branded-app
  • Branded Booking Platform — Facilitates Personalized Engagement
  • Increased Bookings — 36% More Bookings Year Over Year
  • Instant Client Reach — Engages Clients Instantly

Athletic Club Management Software Product

Streamline operations and increase revenue for athletic clubs with powerful management features.

www.mindbodyonline.com/business/fitness/athletic-club-software
  • AI Concierge — Automates Client Interactions
  • Scheduling — Optimizes Class Management
  • Payments — Facilitates Transactions

Hair Salon Software Product

Streamline operations and enhance client experience with our comprehensive hair salon software.

www.mindbodyonline.com/business/beauty/hair-salon-software
  • Client Management — Enhance Client Relationships
  • Scheduling — Optimize Scheduling

Nail Salon Software Product

Streamline operations, attract clients, and boost revenue with comprehensive nail salon management software.

www.mindbodyonline.com/business/beauty/nail-salon-software
  • Client Management — Enhance Customer Relationships
  • Payments — Process Payments Efficiently

Group Training Software Product

Accelerate your group training business with powerful automation and management tools.

www.mindbodyonline.com/business/fitness/group-training-software
  • AI Concierge — Leverage AI To Work For You
  • Real-time Scheduling — Sync Your Calendars

Sports Facility Software Product

Streamline operations and enhance client engagement in your sports facility.

www.mindbodyonline.com/business/sports-facility-software
  • Client Management — Track Client Attendance
  • Payments — Process Payments Easily
  • Scheduling — Optimize Your Schedule

Market Segments

Billion USD 0 100 200 300 400 500 600 700 Class and progr… Appointment sch… Branded booking… Multi-location … Payments and fi… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% CAGR Growth Potential

Class and program management

Capabilities to schedule, enroll, track attendance, manage recurring classes and programs, and optimize capacity and family profiles for studios, gyms, camps and other class-based services.

Market size: $1.2B CAGR: 9%
No explicit market-size/CAGR data present in the supplied search results. Estimated using a bottom-up SaaS approach: ~300k global class-based businesses (studios, gyms, camps) × ~$3,000 average annual software/platform spend = ~$0.9B, plus additional revenue from enterprise customers, marketplaces, payment/transaction fees and integrations to reach ~ $1.2B. Growth (CAGR ~9%) reflects ongoing digital transformation of class-based services, subscription SaaS adoption, hybrid/virtual class offerings, and increasing automation/CRM use (plausible range ~6–12%).

Appointment scheduling and salon management

Booking and operations platforms for salons and service businesses providing calendar synchronization, GDPR support, multi-location service management, and comprehensive admin dashboards.

Market size: $1.3B CAGR: 14%
Estimates draw on vertical salon-management reports (salon software market ~USD 1.24–1.43B in 2025–2026) and broader appointment-scheduling studies (appointment software ~USD 0.48–0.55B in 2025–2026). To avoid double-counting—since salon platforms include scheduling—I report a conservative combined market for salon-focused appointment scheduling and management of ~USD 1.3B (circa 2025–2026). Growth potential (CAGR ~14%) is the midpoint of reported forecasts for salon software and appointment-scheduling markets (reported CAGRs range ~9%–18.8%, several sources near 14%).

Branded booking and web presence

Customer-facing branded experiences and embeddable booking interfaces that increase discoverability, direct bookings and client engagement across web and mobile.

Market size: $2.0B CAGR: 10%
Used global web-hosting market estimates from provided results (range: USD 15–111B in 2024) as a proxy. Branded booking and web-presence (embeddable booking widgets, SMB booking SaaS, customer-facing microsites) is a niche within hosting/web SaaS; estimated to represent a small share (~1–6%) of overall web-hosting revenue. Growth assumed somewhat above core hosting due to SaaS adoption and booking-specific demand, aligned with higher SaaS/shared-hosting growth rates in sources.
20 TH GL 3 references

Multi-location and franchise management

Centralized control and corporate reporting for multi-unit brands and franchises, enabling menu updates, staff tracking, rollouts, and corporate-level insights across locations.

Market size: $3.1B CAGR: 6.67%
Primary estimate based on 360iResearch’s All‑in‑One Franchise Management Software market figures (USD 2.89B in 2025; USD 3.06B in 2026) and its projected 6.67% CAGR to 2032. An alternate source (LinkedIn/MarketMaze summary) cites a higher 14.1% CAGR (2026–2033), but 360iResearch data in the provided results is the primary explicit market-size and growth figure used.
MA TH 2 references

Payments and financing

Integrated invoicing, payments processing, consumer financing for customers, business financing and expense card capabilities to accelerate cash flow and close higher‑ticket jobs.

Market size: $618.0B CAGR: 12%
Estimate derived by converting Statista’s global digital payments transaction value (US$37.45tn in 2026) into provider revenue using an industry take-rate midpoint (Credence benchmark 0.9–2.4%), yielding ~US$600–700bn addressable revenue. Spherical Insights and Credence market reports on consumer finance, BNPL and embedded finance indicate faster growth niches (CAGRs ~7–21%) that pull the combined payments+financing product set above baseline payments transaction growth, so a blended CAGR ~12% reflects ongoing payments scale plus accelerated embedded-finance and BNPL adoption.

Related Organizations

Common Questions

What does MINDBODY, Inc. do?
MINDBODY, Inc. provides software powering fitness, beauty and wellness businesses to manage operations, attract and retain clients, and grow across locations. The company serves small-to-enterprise operators with scheduling, payments, staffing, client management, marketing, and reporting capabilities. The platform connects businesses to millions of consumers through a broad network, enabling discovery, bookings, and seamless client experiences. MINDBODY emphasizes security, reliability, scalability, and open integrations, supporting growth across regions and industries. The company pursues ongoing innovation with AI-powered tools to streamline front-desk tasks, client engagement, and operations, while maintaining strong privacy and compliance standards.
What is MINDBODY, Inc.'s role in the Class and program management market?
Capabilities to schedule, enroll, track attendance, manage recurring classes and programs, and optimize capacity and family profiles for studios, gyms, camps and other class-based services.
What is MINDBODY, Inc.'s role in the Appointment scheduling and salon management market?
Booking and operations platforms for salons and service businesses providing calendar synchronization, GDPR support, multi-location service management, and comprehensive admin dashboards.
How was the Class and program management market size estimate for MINDBODY, Inc. calculated?
No explicit market-size/CAGR data present in the supplied search results. Estimated using a bottom-up SaaS approach: ~300k global class-based businesses (studios, gyms, camps) × ~$3,000 average annual software/platform spend = ~$0.9B, plus additional revenue from enterprise customers, marketplaces, payment/transaction fees and integrations to reach ~ $1.2B. Growth (CAGR ~9%) reflects ongoing digital transformation of class-based services, subscription SaaS adoption, hybrid/virtual class offerings, and increasing automation/CRM use (plausible range ~6–12%).
How was the Appointment scheduling and salon management market size estimate for MINDBODY, Inc. calculated?
Estimates draw on vertical salon-management reports (salon software market ~USD 1.24–1.43B in 2025–2026) and broader appointment-scheduling studies (appointment software ~USD 0.48–0.55B in 2025–2026). To avoid double-counting—since salon platforms include scheduling—I report a conservative combined market for salon-focused appointment scheduling and management of ~USD 1.3B (circa 2025–2026). Growth potential (CAGR ~14%) is the midpoint of reported forecasts for salon software and appointment-scheduling markets (reported CAGRs range ~9%–18.8%, several sources near 14%).
MINDBODY, Inc. — company overview