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matomo.org

Wellington, Wellington, New Zealand

Open-source, privacy-first analytics platform trusted by millions of websites worldwide.

Matomo is an open-source, privacy-first analytics platform that gives organizations and individuals full control over their data. It emphasizes 100% data ownership, privacy protection, and compliance-ready analytics, enabling clear, actionable insights without compromising visitor privacy. With a global community and support for many languages, Matomo serves a broad audience—from small websites to large enterprises and public institutions—helping them measure digital performance in a transparent, ethically-driven way. Built around privacy, security, and ethical data governance, Matomo enables organizations to own their analytics, avoid data malpractices, and make decisions based on accurate data while minimising reliance on third-party services. The platform supports a wide range of use cases and integrates with various workflows, all while maintaining a focus on open-source transparency and a robust security stance. It is trusted by millions of sites worldwide and designed to adapt to diverse regulatory environments.

Mission statement

Matomo's mission is to enable ethical, privacy-first analytics with data ownership and enterprise-grade security for organizations around the world.

Products & Services

Matomo Platform

Gain full control over your data with Matomo analytics, ensuring privacy and no data limits.

matomo.org
  • ✓ Full Data Ownership and Control — Own Your Data Completely
  • ✓ Privacy by Design — Ensure User Privacy
  • ✓ Self-Hosted and Cloud Hosting — Enjoy Hassle-Free Hosting
  • ✓ Advanced Analytics Features — Leverage Advanced Analytics
  • ✓ No Data Limits — Unlimited Data Tracking
  • ✓ WordPress Integration — Seamlessly Integrate Analytics
  • ✓ Flexible and Customizable — Tailor Your Analytics
  • ✓ API and Data Warehouse Exports — Access Raw Data Easily
  • ✓ Direct Support from Matomo — Receive Expert Assistance

Market Segments

Billion USD 0 20 40 60 80 100 Web analytics Privacy-first a… Analytics hosti… Market Size (Billion USD)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% 33% 36% CAGR Growth Potential

Web analytics

Capabilities that collect, measure, and report website and digital property visitor behavior, conversion paths, event and goal tracking, and integrations with CMS and marketing stacks.

Market size: $7.5B CAGR: 17.5%
Multiple industry reports in the provided search results show 2024–2026 market values ranging from about USD 6.3B to USD 8.0B for core web analytics (some reports include mobile apps and broader analytics, giving higher totals). Reported CAGRs cluster in the mid-to-high teens (approx. 15%–19%). I selected a 2025-era market size of ~USD 7.5B (median of core-web-analytics estimates) and a CAGR of ~17.5% (approximate midpoint of reported CAGR range) to reflect consensus across the sources.
TH TH TH WE PR 5 references

Privacy-first analytics

Analytics designed to minimize personal data collection and enable compliance with privacy regulations by providing data ownership, privacy-by-design features, and options for anonymization and consent management.

Market size: $1.1B CAGR: 30%
Estimated by positioning 'privacy-first analytics' as a niche overlapping the data privacy software market and the broader data analytics market. Fortune Business Insights values the global data privacy software market at USD 5.37B (2025) with high projected growth; the broader data analytics market is much larger (~USD 89.7B in 2024). Conservatively assume privacy-first analytics comprises a small but growing share (~~20% of data privacy software market in early stage), yielding an estimated market size ~USD 1.1B and a blended, high-growth CAGR (~30%) reflecting privacy software (35.5%) and analytics (≈27.6%) tailwinds.
TH DA 2 references

Analytics hosting and data ownership

Deployment and data governance capabilities that provide self-hosting and cloud-hosting options, full control over data storage and access, raw data export APIs, and provisions for data sovereignty and auditability.

Market size: $83.1B CAGR: 10.3%
Estimated by mapping the “analytics hosting and data ownership” segment to the hosting portion of the Data Processing & Hosting Services market. Mordor Intelligence reports the data processing & hosting market at USD 131.06B (2026) with hosting services a 63.4% share, implying ~USD 83.1B for hosting in 2026. Broader big-data/analytics reports (MarketsandMarkets, Fortune BI) show comparable large market bases and 9.7–12.8% CAGRs; we therefore adopt Mordor’s hosting-weighted market and its 10.29% CAGR (rounded to 10.3%) as the growth potential for this segment.
MA HO TH TH 4 references

Common Questions

What does Matomo do?
Matomo is an open-source, privacy-first analytics platform that gives organizations and individuals full control over their data. It emphasizes 100% data ownership, privacy protection, and compliance-ready analytics, enabling clear, actionable insights without compromising visitor privacy. With a global community and support for many languages, Matomo serves a broad audience—from small websites to large enterprises and public institutions—helping them measure digital performance in a transparent, ethically-driven way. Built around privacy, security, and ethical data governance, Matomo enables organizations to own their analytics, avoid data malpractices, and make decisions based on accurate data while minimising reliance on third-party services. The platform supports a wide range of use cases and integrates with various workflows, all while maintaining a focus on open-source transparency and a robust security stance. It is trusted by millions of sites worldwide and designed to adapt to diverse regulatory environments.
What is Matomo's role in the Web analytics market?
Capabilities that collect, measure, and report website and digital property visitor behavior, conversion paths, event and goal tracking, and integrations with CMS and marketing stacks.
What is Matomo's role in the Privacy-first analytics market?
Analytics designed to minimize personal data collection and enable compliance with privacy regulations by providing data ownership, privacy-by-design features, and options for anonymization and consent management.
How was the Web analytics market size estimate for Matomo calculated?
Multiple industry reports in the provided search results show 2024–2026 market values ranging from about USD 6.3B to USD 8.0B for core web analytics (some reports include mobile apps and broader analytics, giving higher totals). Reported CAGRs cluster in the mid-to-high teens (approx. 15%–19%). I selected a 2025-era market size of ~USD 7.5B (median of core-web-analytics estimates) and a CAGR of ~17.5% (approximate midpoint of reported CAGR range) to reflect consensus across the sources.
How was the Privacy-first analytics market size estimate for Matomo calculated?
Estimated by positioning 'privacy-first analytics' as a niche overlapping the data privacy software market and the broader data analytics market. Fortune Business Insights values the global data privacy software market at USD 5.37B (2025) with high projected growth; the broader data analytics market is much larger (~USD 89.7B in 2024). Conservatively assume privacy-first analytics comprises a small but growing share (~~20% of data privacy software market in early stage), yielding an estimated market size ~USD 1.1B and a blended, high-growth CAGR (~30%) reflecting privacy software (35.5%) and analytics (≈27.6%) tailwinds.
Matomo — company overview

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