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www.marketo.com
AI-powered marketing automation platform enabling marketing and sales teams to engage buyers across channels and drive predictable revenue.
Adobe's marketing technology platform provides AI-powered marketing automation to help teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves marketing and sales teams by acting as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more, while remaining interoperable with core business tools to keep activities aligned. The platform emphasizes security, compliance, and easy connections to applications and data sources, enabling organizations to build accurate, up-to-date customer profiles and targeted audiences. With features that support audience building, cross-channel coordination, dynamic content, workflow automation, and analytics, teams can optimize campaigns, improve operational efficiency, and demonstrate marketing impact. The focus is on helping organizations engage buyers at scale with consistent, relevant experiences, across channels and throughout the customer lifecycle, while maintaining data privacy and governance. By empowering marketing and sales to work together—from planning and orchestration to measurement—the platform aims to accelerate growth, improve attribution, and drive measurable ROI for a broad range of businesses and audiences.
Mission statement
To empower teams to scale personalized buyer engagement across channels and grow a predictable pipeline and revenue.
Products & Services
Adobe Marketo Engage Platform
Enhance buyer engagement through AI-driven marketing automation and omnichannel campaign management.
www.marketo.com/products- ✓ Audiences — Build Highly Targeted Audiences
- ✓ Dynamic Content Personalization — Deliver Personalized Content
- ✓ Omnichannel Engagement — Execute Omnichannel Campaigns
- ✓ Campaign Operations — Streamline Campaign Management
- ✓ Marketing Analytics — Gain Insightful Analytics
- ✓ Sales Intelligence & Engagement — Boost Sales Productivity
- ✓ Dynamic Chat — Engage Customers Instantly
- ✓ Marketo Measure — Assess Campaign Effectiveness
Market Segments
Marketing automation and lead management
Automate multi-step campaign orchestration, lead scoring, nurturing, routing, and lifecycle workflows to generate and accelerate pipeline.
Customer data and audience management
Create and maintain unified customer and account profiles, build precise audience segments, synchronize with CRMs, and enforce privacy and data governance for targeted marketing.
Personalization and dynamic content
Deliver AI-driven content personalization and variant testing across email, web, mobile, and advertising channels to improve relevance and conversion.
Marketing analytics and attribution
Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.
Conversational marketing and sales engagement
Use generative conversational experiences and buyer engagement insights to accelerate the sales cycle and align marketing with sales activities.
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Common Questions
- What does Adobe Marketo Engage do?
- Adobe's marketing technology platform provides AI-powered marketing automation to help teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves marketing and sales teams by acting as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more, while remaining interoperable with core business tools to keep activities aligned. The platform emphasizes security, compliance, and easy connections to applications and data sources, enabling organizations to build accurate, up-to-date customer profiles and targeted audiences. With features that support audience building, cross-channel coordination, dynamic content, workflow automation, and analytics, teams can optimize campaigns, improve operational efficiency, and demonstrate marketing impact. The focus is on helping organizations engage buyers at scale with consistent, relevant experiences, across channels and throughout the customer lifecycle, while maintaining data privacy and governance. By empowering marketing and sales to work together—from planning and orchestration to measurement—the platform aims to accelerate growth, improve attribution, and drive measurable ROI for a broad range of businesses and audiences.
- What is Adobe Marketo Engage's role in the Marketing automation and lead management market?
- Automate multi-step campaign orchestration, lead scoring, nurturing, routing, and lifecycle workflows to generate and accelerate pipeline.
- What is Adobe Marketo Engage's role in the Customer data and audience management market?
- Create and maintain unified customer and account profiles, build precise audience segments, synchronize with CRMs, and enforce privacy and data governance for targeted marketing.
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