What does Lotame Solutions, Inc. do?

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www.lotame.com

Columbia, MD, United States

Global data-tech company helping marketers create and activate audience-based campaigns across channels.

Lotame Solutions, Inc. is a global data technology company that enables marketers to unify first- and third-party data, derive insights, build audiences, and activate them across channels. It offers data onboarding, identity resolution, data collaboration, and data marketplace capabilities, serving advertisers, brands, agencies, and publishers worldwide with privacy-conscious, scalable data solutions.

Mission statement

To empower marketers to understand consumers, build audiences, and activate data-driven experiences with privacy-conscious data solutions.

Products & Services

Spherical Platform Platform

Empowers marketers to effectively connect, enrich, and activate audience data for improved advertising performance.

www.lotame.com/products/spherical-platform 15 features

✓ Activation Across Channels — Engage Audiences Across All Channels
✓ Activation Pipes — Facilitates Immediate Audience Deployment
✓ Data Monetization Infrastructure — Monetize First-Party Data
✓ Privacy-First Approach — Build Trust with Consumers
✓ Audience Insights — Gain Actionable Audience Insights
✓ Data Orchestration — Create A Unified Audience Profile
✓ Agency-focused Segmentation — Empowers Segment Control for Agencies
✓ Private Collaborations — Enhance Data Collaboration
✓ Data Enrichment — Unlock Deeper Audience Understanding
✓ Collaboration and Private Marketplaces — Build Data Partnerships Safely
✓ Self-serve Segment Creation — Enables Independent Audience Development
✓ Efficient Selling Workflows — Streamline Data Sales
✓ Platform Interoperability — Seamlessly Integrate with Your Tech Stack
✓ Data Collaboration Capability — Enhances Audience Insights
✓ Data Exchange Access — Expand Reach

Addressable Audiences Product

Unlock your audience potential and drive advertising success across all digital channels.

www.lotame.com/products/addressable-audiences 6 features

✓ Cookieless Reach — Maximize Reach In Cookieless Environments
✓ Cross-Channel Activation — Engage Audiences Across Multiple Channels
✓ Data Freshness — Utilize Real-Time Updated Data
✓ LDX Breadth and Depth — Gain Insights from Diverse Data Sources
✓ Large Audience Catalog — Access a Vast Audience Database
✓ Custom Audience Segmentation — Create Tailored Audience Segments

Lotame Data Exchange Product

Unlock access to high-value audiences for targeted marketing across various platforms.

www.lotame.com/products/addressable-audiences 6 features

✓ Ready-to-Target Catalog — Access 5,000+ Audiences
✓ Broad Data Ecosystem — Access Diverse Audiences
✓ Fresh, Accurate Data — Utilize Real-Time Data
✓ Custom Segmentation — Create Personalized Segments
✓ Cookieless Support — Maximize Cookieless Reach
✓ Cross-Channel Activation — Seamlessly Activate Across Channels

Data & Identity Services Product

Enable marketers to understand consumers better and enhance advertising effectiveness.

www.lotame.com/products/services 4 features

✓ Panorama ID™ — Ensures Addressability
✓ Identity Services — Facilitates Identity Resolution
✓ Data Stream — Delivers Continuous Data Flow
✓ Customer ID Match — Links Unique Identifiers

Common Questions

What does Lotame Solutions, Inc. do?: Lotame Solutions, Inc. is a global data technology company that enables marketers to unify first- and third-party data, derive insights, build audiences, and activate them across channels. It offers data onboarding, identity resolution, data collaboration, and data marketplace capabilities, serving advertisers, brands, agencies, and publishers worldwide with privacy-conscious, scalable data solutions.

Lotame Solutions, Inc. — company overview