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www.kevel.com
Kevel is an API-first advertising technology company enabling retailers and brands to build and optimize retail media networks.
Kevel is a cloud-based advertising technology company that provides API-first tools to build, manage, and optimize advertising networks and campaigns across digital properties. The company serves retailers, marketplaces, fintechs, travel brands, and delivery apps, helping them activate first-party data, deliver personalized and relevant ads, and measure performance in real time. With capabilities spanning server-side ad delivery, audience segmentation, and automated campaign management, Kevel aims to empower advertisers and publishers to monetize owned media while maintaining control over user experience and data privacy.
Mission statement
Kevel is a cloud-based technology company leading a bold mission to Help Make the Internet a Better Place through ethical advertising practices.
Products & Services
Kevel Ad Server Product
Empowers businesses to build custom advertising solutions with full control over their ad strategy and user experience.
www.kevel.com/ad-server- ✓ Ad Creation to Reporting — Streamline Campaign Management
- ✓ API-first Architecture — Enhance Integration Flexibility
- ✓ Server-side Performance — Improve User Experience
- ✓ Admin UI — Simplify Ad Operations
- ✓ Targeting and Pacing Controls — Maximize Ad Relevance
- ✓ Catalog Support — Integrate Product Listings Seamlessly
- ✓ Role-based Access Control — Control User Permissions
Kevel Audience Product
Enhance audience targeting and boost ad personalization with AI-driven segmentation.
www.kevel.com/audience- ✓ AI Segment Builder — Build Targeted Segments
- ✓ Audience Activation — Activate Data Seamlessly
- ✓ Predictive Attributes — Leverage Predictive Analytics
- ✓ Single Customer View — Achieve Comprehensive Insights
- ✓ Flexible Data Activation — Expand Data Usage
- ✓ Real-Time Optimization — Optimize Campaigns Live
Kevel Console Product
Streamline campaign management and drive performance with AI-powered tools.
www.kevel.com/console- ✓ AI-Powered Campaign Management — Optimize Campaigns In Real-Time
- ✓ End-to-End Campaign Visibility — Monitor Campaign Performance
- ✓ Predictive Decisioning — Enhance Targeting Accuracy
- ✓ Role-Based Access Controls — Control Team Access
- ✓ Custom Branding Options — Enhance Brand Identity
The Retail Media Cloud Platform
Empowers retailers to monetize their first-party data through tailored ad networks.
www.kevel.com/retail-media- ✓ AI-Powered Decisioning — Optimizes Ad Delivery
- ✓ End-to-End Retail Media Management — Streamlines Campaign Management
- ✓ Custom Relevancy — Personalizes Ads
- ✓ Comprehensive Reporting — Informs Future Strategies
- ✓ Unified AI Capabilities — Enhances Ad Performance
- ✓ Flexible Ad Formats — Diversifies Advertising Options
Sponsored Listings Product
Boost your ad revenue and product visibility with seamless sponsored listings integration.
www.kevel.com/ad-units/sponsored-listings- ✓ Performance Optimization Auctions — Maximize Ad Revenue
- ✓ Catalog-powered ML Modeling — Enhance Campaign Performance
- ✓ Retail Media Reporting — Showcase Ad Effectiveness
- ✓ Custom Filtering — Tailor Your Ad Campaigns
- ✓ Self-Serve Portal for Advertisers — Empower Advertisers
- ✓ Simple Setup — Quick Integration Process
- ✓ Unique Ad Ops View — Streamlined Ad Operations
Market Segments
Ad serving and monetization
Programmable, server-side ad delivery and auctioning that enables publishers and platforms to serve, target, and monetize inventory with API-first ad servers and reporting.
Retail media networks
Capabilities to build and operate in‑house retail media networks including catalog-powered sponsored listings, inventory-specific targeting, retail-focused reporting, and self-serve advertiser portals.
First-party audience activation
Tools to unify customer data, build and score targetable segments, and activate first-party audiences for personalized advertising and predictive targeting.
Campaign management and optimization
AI-enabled campaign planning, pacing, predictive decisioning, and end-to-end visibility for campaign execution, performance optimization, and role-based ad ops workflows.
Related Organizations
Amazon.com.ca ULC Global technology company operating a vast online marketplace and seller services.
Button, Inc. is a mobile commerce technology platform that helps retailers, publishers, and creators maximize revenue from mobile traffic.
Metadata is a B2B marketing technology company delivering a Marketing OS to automate demand generation and optimize revenue.
Voyado is a Europe-based retail-focused customer experience platform helping brands personalize marketing, loyalty, and omnichannel engagement.
Common Questions
- What does Kevel do?
- Kevel is a cloud-based advertising technology company that provides API-first tools to build, manage, and optimize advertising networks and campaigns across digital properties. The company serves retailers, marketplaces, fintechs, travel brands, and delivery apps, helping them activate first-party data, deliver personalized and relevant ads, and measure performance in real time. With capabilities spanning server-side ad delivery, audience segmentation, and automated campaign management, Kevel aims to empower advertisers and publishers to monetize owned media while maintaining control over user experience and data privacy.
- What is Kevel's role in the Ad serving and monetization market?
- Programmable, server-side ad delivery and auctioning that enables publishers and platforms to serve, target, and monetize inventory with API-first ad servers and reporting.
- What is Kevel's role in the Retail media networks market?
- Capabilities to build and operate in‑house retail media networks including catalog-powered sponsored listings, inventory-specific targeting, retail-focused reporting, and self-serve advertiser portals.
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