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www.ketchum.com
Ketchum, Inc. is a global communications firm providing strategic counsel, media relations, and crisis support to clients worldwide.
Ketchum, Inc. is a global communications firm that provides strategic counsel and services to help organizations navigate reputation, media engagement, and crisis situations. With a global network and offerings across industries, Ketchum partners with clients to develop and execute communications strategies, manage media inquiries, and respond to crises. The firm emphasizes clear, responsible storytelling and measurable outcomes, serving leadership teams and organizations seeking to build trust, influence public conversations, and protect brand reputation across markets. The organization operates across locations and partners worldwide and maintains a focus on delivering integrated communications solutions that align with clients’ objectives and values.
Mission statement
To help clients effectively communicate with audiences by delivering strategic, responsible, and outcomes-driven guidance across media, issues, and reputational challenges.
Products & Services
Ketchum Analytics Service
Transform data into actionable insights for impactful marketing strategies.
www.ketchum.com/analytics- ✓ Award-winning analytics team — Receive Expert Guidance
- ✓ Impact measurement — Demonstrate Business Value
- ✓ omniearnedID integration — Achieve Data Integration
- ✓ Real-time insights — Gain Immediate Visibility
- ✓ Case studies — Learn From Real-World Success
C-Suite Impact Solution Solution
Transform how you engage the C-suite with targeted insights and measurable impact.
www.ketchum.com/b2b-marketing-communications- ✓ C-suite Content Targeting — Identify Relevant Content
- ✓ Impact Measurement — Measure Business Impact
- ✓ Channel Consumption Analytics — Analyze Media Channels
- ✓ Event Timing Insights — Identify Optimal Timing
- ✓ Data-Smart Insights — Leverage Analytics
B2B Marketing & Communications Service
Deliver impactful B2B communication strategies through analytics and creative expertise.
www.ketchum.com/b2b-marketing-communications- ✓ C-Suite Impact Integration — Enable Measurable Impact
- ✓ Earned Media Relations and Storytelling — Drive Earned Media Coverage
- ✓ Reputation and Issues Management — Safeguard Brand Reputation
- ✓ Content Creation and Optimization — Optimize Content Strategy
- ✓ Executive Visibility and Thought Leadership — Expand Executive Visibility
- ✓ Social Media Strategy and Activation — Activate Social Media Strategy
- ✓ Employee Engagement and Communications — Align Internal Teams
- ✓ Sustainability and Purpose Communications — Communicate Sustainability Efforts
- ✓ Influencer and Stakeholder Engagement — Enhance Message Amplification
Influencer Marketing Service
Enhance brand visibility and engagement through strategic influencer partnerships and data-driven insights.
www.ketchum.com/influencermarketing- ✓ Measurement and analysis — Track Performance Metrics
- ✓ Influencer Attribution Platform — Measure True Impact of Influencers
- ✓ Creative and production — Generate Compelling Content
- ✓ Partnerships and paid media — Maximize Reach Through Paid Activations
- ✓ Strategy and Insight — Formulate Data-Driven Strategies
- ✓ Talent negotiation and management — Secure Influencer Partnerships
Market Segments
Earned media and press relations
Capabilities that secure and amplify third-party coverage and storytelling to reach target business audiences and trade press.
Influencer marketing and creator partnerships
Services that identify, manage, and measure influencer and creator campaigns including content production, talent management, paid activations, and attribution.
Media analytics and measurement
Analytics and attribution capabilities that measure channel consumption, brand lift, lead generation, and real-time audience behavior across campaigns.
Crisis and reputation management
Rapid response planning, issues management, and reputation protection to mitigate risk and preserve stakeholder trust during incidents.
Executive thought leadership and C-suite engagement
Targeting, content strategy, and measurement focused on raising executive visibility and influencing C-suite decision-makers.
Related Organizations
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Dovetail solutions is a national, full-service strategic communications firm that connects clients with communities to build trust and drive measurable results.
FGS Global is a global stakeholder strategy firm that helps organizations manage risk, protect reputations, and mobilize audiences through integrated communications.
Southern California-based PR and digital marketing agency specializing in consumer lifestyle brands and marketing to women.
HudsonLake is a full-service strategic and creative communications firm specializing in transformative workplace communications and organizational change.
Common Questions
- What does Ketchum, Inc. do?
- Ketchum, Inc. is a global communications firm that provides strategic counsel and services to help organizations navigate reputation, media engagement, and crisis situations. With a global network and offerings across industries, Ketchum partners with clients to develop and execute communications strategies, manage media inquiries, and respond to crises. The firm emphasizes clear, responsible storytelling and measurable outcomes, serving leadership teams and organizations seeking to build trust, influence public conversations, and protect brand reputation across markets. The organization operates across locations and partners worldwide and maintains a focus on delivering integrated communications solutions that align with clients’ objectives and values.
- What is Ketchum, Inc.'s role in the Earned media and press relations market?
- Capabilities that secure and amplify third-party coverage and storytelling to reach target business audiences and trade press.
- What is Ketchum, Inc.'s role in the Influencer marketing and creator partnerships market?
- Services that identify, manage, and measure influencer and creator campaigns including content production, talent management, paid activations, and attribution.
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