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Demandbase is a B2B go-to-market platform that unifies data and AI to identify and engage entire buying groups across marketing, sales, and advertising.
Demandbase is a B2B go-to-market platform that unifies data, aligns marketing, sales, and revenue teams, and turns signals into revenue by focusing on the buying groups behind every decision. It blends first-party data from sources such as CRM, marketing automation, web activity, and calendar with third-party signals to deliver AI-driven insights and actions across marketing, advertising, and sales. The platform emphasizes data quality, transparency, and seamless integrations, enabling teams to identify and engage entire buying groups at the right moment and orchestrate go-to-market initiatives at scale.
Mission statement
To unify data and empower every GTM team with AI-driven insights and actions that accelerate high-quality pipeline by focusing on the buying groups behind every decision.
Products & Services
Demandbase One Platform
Accelerate growth by unifying data and automating go-to-market actions.
www.demandbase.com/products- ✓ AI-powered GTM insights — Empower Teams With Insights
- ✓ Data unification — Achieve Unified Data View
- ✓ Account identification — Identify High-Potential Accounts
- ✓ Buying group orchestration — Engage Whole Buying Groups
- ✓ Data trust and quality — Ensure Data Integrity
- ✓ Pipeline AI automation — Automate Sales Activities
- ✓ Web personalization — Deliver Personalized Experiences
- ✓ Integrations & APIs — Seamlessly Integrate Tools
- ✓ Next-best actions — Drive Effective Actions
- ✓ Orchestration — Coordinate Multi-Channel Engagement
- ✓ Analytics — Measure Program Success
Advertising Product
Deliver hyper-targeted B2B ads to engage the right customers at optimal times.
www.demandbase.com/products/advertising- ✓ Hyper-targeted B2B ads — Reach The Right Buyers
- ✓ Intent-based targeting — Engage With Relevant Content
- ✓ Native DSP — Streamline Ad Management
- ✓ Comprehensive Analytics — Optimize Campaign Effectiveness
Sales Intelligence Product
Accelerate opportunity progression with powerful sales tools and orchestration.
www.demandbase.com/products/sales-intelligence- ✓ Account, contact, and buying group identification — Identify Target Groups
- ✓ Sales orchestration — Streamline Sales Processes
- ✓ AI-powered insights — Leverage Data Confidently
- ✓ Pipeline automation — Automate Next Best Moves
- ✓ Customizable integrations — Integrate With Existing Tools
Data Product
Gain actionable data insights that enhance your go-to-market strategies.
www.demandbase.com/products/data- ✓ Data and AI insights — Provides Actionable Insights
- ✓ System integration — Facilitates Seamless Integration
- ✓ Data Quality Assurance — Guarantees Data Quality
- ✓ Enhanced Targeting Capabilities — Expands Targeting Reach
- ✓ Transparent AI Insights — Offers Transparent AI Operations
Agentbase AI agents Product
Accelerate pipeline growth with collaborative AI agents that unify data for better outcomes.
www.demandbase.com/products/agentbase-ai-agents- ✓ AI Agents Collaboration — Enhances Team Coordination
- ✓ Data-driven Agents — Ensures Consistency in Actions
- ✓ Pipeline Acceleration — Speeds Up Conversion Rates
- ✓ Full Buying Group Engagement — Engages Entire Buying Groups
- ✓ Seamless Integrations — Streamlines Data Flow
Market Segments
Account-based marketing
Capabilities to identify, prioritize, engage, and measure target accounts and buying groups across channels using account identification, buying-group orchestration, web personalization, and ABM analytics.
B2B programmatic advertising
Intent-based, hyper-targeted B2B display and programmatic ad delivery with a native DSP, audience targeting based on intent signals, and advertising performance analytics.
B2B customer data platform
Unifies first-, second-, and third-party account and behavioral data into trusted account profiles with data quality controls and integrations to CRM, MAP, and analytics for targeting and activation.
Revenue orchestration and pipeline automation
Automates next-best actions and orchestrates engagement across marketing and sales to accelerate pipeline progression using explainable AI insights, sales orchestration, and pipeline automation.
Related Organizations
100Signals helps software development and IT services firms own a niche and build predictable pipeline through a multi-channel, niche-first marketing system.
B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
Global B2B tech marketing agency delivering end-to-end growth.
AI bees provides AI-powered B2B lead generation and outbound outreach services to help organizations acquire new customers and accelerate growth.
A data-driven GTM platform that unifies revenue teams around high-value ICPs and buyer groups to improve targeting and measurable growth.
Almoh Media is a US-based B2B marketing agency delivering data-driven lead generation, ABM, and demand generation to help enterprises and agencies grow revenue.
Common Questions
- What does Demandbase do?
- Demandbase is a B2B go-to-market platform that unifies data, aligns marketing, sales, and revenue teams, and turns signals into revenue by focusing on the buying groups behind every decision. It blends first-party data from sources such as CRM, marketing automation, web activity, and calendar with third-party signals to deliver AI-driven insights and actions across marketing, advertising, and sales. The platform emphasizes data quality, transparency, and seamless integrations, enabling teams to identify and engage entire buying groups at the right moment and orchestrate go-to-market initiatives at scale.
- What is Demandbase's role in the Account-based marketing market?
- Capabilities to identify, prioritize, engage, and measure target accounts and buying groups across channels using account identification, buying-group orchestration, web personalization, and ABM analytics.
- What is Demandbase's role in the B2B programmatic advertising market?
- Intent-based, hyper-targeted B2B display and programmatic ad delivery with a native DSP, audience targeting based on intent signals, and advertising performance analytics.
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