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www.iab.com

Global trade association advancing digital advertising through policy, standards, research, and education.

IAB is a global trade association representing the digital advertising ecosystem, including marketers, agencies, publishers, and technology providers. It advances industry interests through policy advocacy, industry-developed standards and guidelines, research and insights, and education. IAB organizes Centers of Excellence (Commerce Center, Experience Center, Measurement Center, and Media Center) and leads initiatives across AI, data transparency, guidelines, conferences, and professional development. Through guidelines, research, events, and training, IAB fosters collaboration, helps members navigate regulatory and market changes, and supports the responsible growth of digital advertising.

Mission statement

To advance the growth, integrity, and effectiveness of digital advertising by developing standards, guiding policy, conducting research, and delivering education and events that empower stakeholders across the ecosystem.

Products & Services

Learning Shop Platform

Access a wealth of educational resources in digital advertising through the Learning Shop.

www.iab.com/shop 2 features

✓ Online Learning Resources — Explore Extensive Learning Materials
✓ Marketplace for Educational Content — Acquire Certified Training Programs

AI Transparency and Disclosure Framework Product

Promotes AI transparency and compliance in digital advertising for better user trust.

www.iab.com/guidelines/ai-transparency-and-disclosure-framework 2 features

✓ AI Transparency Framework — Establishes Clear Guidelines
✓ Compliance Best Practices — Ensures Regulatory Compliance

AI Intellectual Property and Transactions Digital Advertising Playbook Product

Provides essential guidelines on intellectual property for AI in digital advertising.

www.iab.com/guidelines/ai-intellectual-property-and-transactions-digital-advertising-playbook 2 features

✓ AI IP and Transactions Playbook — Facilitates Compliance And Strategy
✓ Regulatory Insights — Navigates Regulatory Challenges

IAB There Service

Engaging video content series that enhances industry insights and collaboration.

www.iab.com/videos/iab-there 1 feature

✓ Video Show — Enhances Industry Understanding

IAB Pulse Service

Offers insights on data and measurement in digital advertising.

www.iab.com/videos/iab-pulse 1 feature

✓ Video Show — Provides Insights

Common Questions

What does IAB do?: IAB is a global trade association representing the digital advertising ecosystem, including marketers, agencies, publishers, and technology providers. It advances industry interests through policy advocacy, industry-developed standards and guidelines, research and insights, and education. IAB organizes Centers of Excellence (Commerce Center, Experience Center, Measurement Center, and Media Center) and leads initiatives across AI, data transparency, guidelines, conferences, and professional development. Through guidelines, research, events, and training, IAB fosters collaboration, helps members navigate regulatory and market changes, and supports the responsible growth of digital advertising.