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humblytics.com

Toronto, Ontario, Canada

Privacy-first analytics and experimentation platform for marketing teams and agencies.

Humblytics is a privacy-first analytics and experimentation platform designed for marketing teams and digital agencies. It helps users understand customer journeys across channels, optimize websites and landing pages, and tie actions to revenue while protecting user privacy. By offering lightweight, cookieless tracking and built-in capabilities for measurement, testing, and attribution, Humblytics aims to simplify data-driven decision making for teams managing multiple client sites or products. The focus is on empowering teams to move quickly with confidence, reducing reliance on third-party cookies and complex integrations while delivering actionable insights and measurable growth.

Mission statement

To empower marketers with privacy-respecting analytics, testing, and attribution that reveal what drives revenue and improve user experiences.

Products & Services

A/B Testing Product

Optimize conversions with visual A/B testing driven by real revenue data.

humblytics.com/solutions/ab-testing
  • No-Code Testing — Empower Marketers
  • Visual Editor — Simplify Experimentation
  • Revenue Attribution — Focus on Profitability
  • Live Traffic Split — Maximize Conversion Insights
  • Statistical Significance Indicators — Make Informed Decisions
  • Test Scope Variety — Broad Testing Flexibility
  • API Access for Agents — Automate Testing Process

Humblytics Analytics Product

Gain actionable insights and optimize marketing strategies with full revenue attribution in one cookie-free analytics solution.

humblytics.com/solutions/analytics
  • Cookieless Tracking — Capture All Data Without Consent Barriers
  • Cross-Channel Journey Insights — Visualize Customer Interactions Across Channels
  • Revenue Attribution — Connect Engagement to Revenue Generation
  • Custom Events Tracking — Track Specific User Actions
  • Built-In A/B Testing — Test Variants Effortlessly
  • Real-Time Dashboards — Access Live Data for Quick Insights
  • Session Recordings — Understand User Behavior Deeply

Heatmaps Product

Visualize user interactions to optimize page layouts and drive conversions.

humblytics.com/solutions/heatmaps
  • Real-Time Data Collection — Ensure Compliance
  • Onboarding Heatmaps — Identify Activation Blockers
  • Click Maps — Identify Engagement Patterns
  • Scroll Depth — Optimize Content Visibility

Funnels Product

Optimize your conversion pathways by identifying and addressing drop-offs in real-time.

humblytics.com/solutions/funnels
  • Funnel Analytics — Visualize User Flow
  • Revenue Attribution — Connect Actions to Revenue
  • Real-Time Visualization — Monitor Live Performance
  • Stripe-Related Insights — Utilize Stripe Data
  • Custom Funnel Creation — Create Tailored Funnels

Revenue Attribution Product

Connects real purchases to marketing sources and tests for accurate revenue tracking.

humblytics.com/solutions/revenue-attribution
  • Attribution Across Sources and Tests — Ties Sales To Sources
  • Privacy-First Attribution — Ensures Privacy Compliance
  • Stripe Revenue Integration — Accurate Revenue Tracking
  • First-Party Attribution — Tracks Revenue Without Cookies
  • Shopify Integration — Integrates With Shopify
  • Cohort-Aware Revenue Reporting — Understand Revenue Sources
  • Foxy Integration — Track Foxy Purchases

Pricing Platform

Humblytics offers tiered pricing plans designed for marketing teams to optimize testing while managing privacy.

humblytics.com/pricing
  • Core Suite Access — Comprehensive Toolset
  • Scale Plan Limits — Max Capacity
  • Cookie-Free Tracking — Enhanced User Privacy
  • Business Plan Limits — Supports Large Teams
  • Trial and Payments — Risk-Free Trial
  • Flexible Pricing Model — Scales With Business
  • Plus Plan Limits — Ideal for Beginners

Enterprise Platform

Seamlessly manage analytics and A/B testing with tailored support for enterprise needs.

humblytics.com/enterprise
  • Agent-Native REST API — Access Data Efficiently
  • SLA and Uptime — Enjoy Guaranteed Reliability
  • Dedicated Onboarding — Receive Personalized Guidance
  • Procurement-Ready — Streamlined Procurement Process
  • SSO/SAML — Enhance Security Access

Integrations Platform

Seamlessly integrate across platforms for comprehensive tracking and analytics.

humblytics.com/integrations
  • 60-Second Quick Start — Get Started In 60 Seconds
  • Shopify Integration — Enable E-commerce Tracking
  • Foxy Integration — Track Foxy Purchases
  • All Integrations Catalog — Explore All Integrations
  • WordPress Integration — Integrate With WordPress
  • Webflow Integration — Enable Webflow Analytics
  • Wix Integration — Track Wix Conversions

Market Segments

Billion USD 0 1 2 3 4 5 6 Experimentation… Conversion rate… Privacy-first w… Marketing attri… E-commerce anal… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% CAGR Growth Potential

Experimentation and A/B testing

Capabilities to design, run, and analyze controlled website experiments to identify high‑impact variants and inform product and marketing decisions.

Market size: $1.7B CAGR: 11.2%
Primary estimates based on industry reports in the provided results. Future Market Insights and Verified Market Reports both report a ~USD 1.67–1.68 billion market in 2026 with ~11–11.4% CAGR, so the estimate uses FMI's figures as the primary anchor. Other sources in the results show divergent scopes (MRFR reports a much larger 2024 base; Facts & Factors reports a smaller 2025 base), indicating variation in definitions and coverage across vendors.

Conversion rate optimization

Full-funnel experimentation and UX optimization to increase conversion rates through A/B testing, landing page design, and user behavior analysis.

Market size: $1.4B CAGR: 11.9%
Primary sources in the provided search results report a global CRO software market valuation in the low‑to‑mid single‑digit billions (USD). VMR (global, 2023) reports USD 1.45B (2023) and a 11.9% CAGR to 2030; Credence reports ~USD 1.205B (2023/2024 base) with an 11.4% CAGR to 2032. A US‑focused source shows a lower regional CAGR (6.7%). I used the VMR global 2023 figure (USD 1.45B) and its 11.9% CAGR as the primary estimate, corroborated by Credence’s similar projection range.
TH CR UN 3 references

Privacy-first web analytics

Capabilities for cookieless, adblocker-resistant tracking and real-time analysis of website traffic, user behavior, and conversions with an emphasis on regulatory compliance and data protection.

Market size: $1.0B CAGR: 20%
Estimate based on published global web-analytics market figures (reports in searchResults show 2024–2026 market values ranging roughly USD 6–19B). I treat privacy-first/cookieless analytics as a subsegment capturing ~10–12% of the overall web analytics market in the near term (higher penetration among privacy-sensitive customers and EU/enterprise buyers). Because privacy-first offerings benefit from regulatory pressure and a shift to consent-free, server-side and first-party approaches, I assign a higher growth rate (~20% CAGR) versus overall market CAGRs (≈15–19%) reported in the sources.

Marketing attribution and revenue measurement

Linking ad engagement to named buyers and pipeline to quantify influenced versus non-influenced deals and measure revenue impact of advertising.

Market size: $5.4B CAGR: 15.2%
Estimated from industry market research that defines the marketing-attribution software market. Persistence Market Research projects a global market value of US$5.4B in 2026 and forecasts growth to US$14.5B by 2033 (CAGR ~15.2%). Other results in the search set discuss accelerating adoption of attribution and revenue-measurement practices but do not provide alternative market-size figures.
MA 1 reference

E-commerce analytics and checkout optimization

Analytics and integrations focused on commerce platforms (Shopify, Foxy, Stripe) to measure checkout funnels, attribute purchases, and optimize merchant revenue.

Market size: $2.2B CAGR: 18%
Primary benchmark: Fortune Business Insights values the global e-commerce software market at USD 11.25B (2025) with a 16.46% CAGR (2025–2034). E-commerce analytics and checkout-optimization are a focused subset of e-commerce software (analytics, attribution, checkout conversion, personalization). Conservatively estimate this subset at ~20% of the overall e-commerce software market (2.25B → reported as 2.2B). Growth potential is set slightly above the overall software CAGR (estimated 18.0%) because analytics, AI-driven attribution, and checkout optimization are high-priority, fast-adopting areas for merchants (driven by large GMV and strong B2B e-commerce growth).

Related Organizations

Common Questions

What does Humblytics, Inc. do?
Humblytics is a privacy-first analytics and experimentation platform designed for marketing teams and digital agencies. It helps users understand customer journeys across channels, optimize websites and landing pages, and tie actions to revenue while protecting user privacy. By offering lightweight, cookieless tracking and built-in capabilities for measurement, testing, and attribution, Humblytics aims to simplify data-driven decision making for teams managing multiple client sites or products. The focus is on empowering teams to move quickly with confidence, reducing reliance on third-party cookies and complex integrations while delivering actionable insights and measurable growth.
What is Humblytics, Inc.'s role in the Experimentation and A/B testing market?
Capabilities to design, run, and analyze controlled website experiments to identify high‑impact variants and inform product and marketing decisions.
What is Humblytics, Inc.'s role in the Conversion rate optimization market?
Full-funnel experimentation and UX optimization to increase conversion rates through A/B testing, landing page design, and user behavior analysis.
How was the Experimentation and A/B testing market size estimate for Humblytics, Inc. calculated?
Primary estimates based on industry reports in the provided results. Future Market Insights and Verified Market Reports both report a ~USD 1.67–1.68 billion market in 2026 with ~11–11.4% CAGR, so the estimate uses FMI's figures as the primary anchor. Other sources in the results show divergent scopes (MRFR reports a much larger 2024 base; Facts & Factors reports a smaller 2025 base), indicating variation in definitions and coverage across vendors.
How was the Conversion rate optimization market size estimate for Humblytics, Inc. calculated?
Primary sources in the provided search results report a global CRO software market valuation in the low‑to‑mid single‑digit billions (USD). VMR (global, 2023) reports USD 1.45B (2023) and a 11.9% CAGR to 2030; Credence reports ~USD 1.205B (2023/2024 base) with an 11.4% CAGR to 2032. A US‑focused source shows a lower regional CAGR (6.7%). I used the VMR global 2023 figure (USD 1.45B) and its 11.9% CAGR as the primary estimate, corroborated by Credence’s similar projection range.
Humblytics, Inc. — company overview