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funnel.ioStockholm, Sweden
A global SaaS company delivering data-centric marketing insights for marketing and data teams.
Funnel is an internationally operating software-as-a-service company serving marketers and data teams. It enables customers to centralize and model marketing data, measure performance, and share insights, helping thousands of mid-market and enterprise businesses work smarter with data. The organization emphasizes data trust, security, and scalable data workflows to empower informed decision-making across global client teams.
Mission statement
We help marketing and data teams trust the data behind their decisions.
Products & Services
Funnel Data Hub Platform
Centralize and harmonize your marketing data for trusted insights and reporting.
funnel.io/data-hub- ✓ 600+ Connectors — Bring Data Seamlessly
- ✓ AI-Driven Data Management — Automate Data Actions
- ✓ Governed Data Hub — Maintain Data Integrity
- ✓ Semantic Data Layer — Standardize Metrics Easily
- ✓ Open by Design / Destinations Ready — Export Data Effortlessly
Funnel Connectors Product
Access a vast library of marketing data sources with no-code setup and custom options.
funnel.io/all-data-sources- ✓ No-code Connectors — Integrate Without Coding
- ✓ Privacy-aware Data Handling — Ensure Data Privacy
- ✓ Custom Connectors on Request — Request Custom Integrations
- ✓ Automatic Updates — Guarantee Continuity
Funnel Destinations Product
Effortlessly send your marketing data to over 40 destinations for better insights and reporting.
funnel.io/all-data-destinations- ✓ 40+ Destinations — Access 40+ Destinations
- ✓ Privacy-Preserving Exports — Secure Data Transfers
- ✓ Automated Reporting — Enable Real-Time Insights
- ✓ Custom Integrations — Create Tailored Solutions
Funnel Integrate Product
Streamline data integration with seamless no-code solutions for precise analytics.
funnel.io/data-integration- ✓ No‑code Data Movement — Facilitates Effortless Data Transfers
- ✓ Source Connectivity — Unifies Diverse Data Sources
- ✓ Built-in Compliance — Secure Data Management
- ✓ Real-time Data Syncing — Ensures Current Data Availability
- ✓ Flexible Data Transformation — Optimizes Data for Analytics
Funnel Measure Product
Enhance decision-making with precise insights and optimize marketing performance using Funnel Measure.
funnel.io/measure- ✓ Cross-channel attribution — Understand Channel Contributions
- ✓ MMM triangulation — Quantify True Impact
- ✓ Scenario forecasting — Optimize Marketing Mix
- ✓ Daily updates — Continuous Insights
- ✓ Integrated data hub — Leverage a Unified Data Foundation
Funnel Report Product
Create fast, reliable marketing reports from a single source of truth.
funnel.io/report- ✓ Single source of truth reporting — Ensure Data Consistency
- ✓ Wide export compatibility — Integrate Seamlessly
- ✓ Agent‑based insights — Surface Insights Easily
- ✓ Automated Reporting — Automate Data Collection
Funnel MCP Platform
Connects marketing data to AI tools for seamless analytics and insights.
funnel.io/funnel-mcp- ✓ 40+ Destinations — Export To Multiple Platforms
- ✓ AI Integration via MCP — Query Data With AI
- ✓ Cross-Channel Data Consolidation — Unified Data View
- ✓ Security Compliance — Secure Data Handling
- ✓ No-Code / Code-Friendly — Flexible Deployment Options
Funnel Dashboards Product
Accelerate your marketing reporting with customizable dashboards and unified data from over 600 sources.
funnel.io/templates- ✓ Pre‑built dashboard templates — Template for Quick Reporting
- ✓ Unified data from 600+ platforms — Centralize Data Seamlessly
- ✓ 13 chart and widget types — Customize with Various Widgets
- ✓ Automated data delivery — Streamline Reporting Processes
- ✓ Interactive data visualization — Enhance Data Explore Experience
Market Segments
Marketing data integration
Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.
Marketing measurement and attribution
Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.
Marketing reporting and dashboards
Pre-built and customizable dashboards, automated exports, and interactive visualizations built on a single source of truth for fast, reliable marketing reporting.
Natural language marketing data access
Capabilities that enable querying and analysis of marketing data via natural language and agentic AI, connecting data to LLMs and exporting insights to analytics destinations.
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Common Questions
- What does Funnel AB do?
- Funnel is an internationally operating software-as-a-service company serving marketers and data teams. It enables customers to centralize and model marketing data, measure performance, and share insights, helping thousands of mid-market and enterprise businesses work smarter with data. The organization emphasizes data trust, security, and scalable data workflows to empower informed decision-making across global client teams.
- What is Funnel AB's role in the Marketing data integration market?
- Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.
- What is Funnel AB's role in the Marketing measurement and attribution market?
- Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.
- How was the Marketing data integration market size estimate for Funnel AB calculated?
- Estimated marketing data integration market by applying a conservative share (≈10%) to published global data integration market figures (2025 baseline ~15–21B). Sources show overall data integration market sizes of USD ~11.4–20.98B (2022–2025) and CAGRs of ~10–13.6%. Marketing data integration is a function-specific subset likely to grow at or modestly above the broader market due to rising martech, real-time analytics, and personalization demand — hence a slightly higher CAGR estimate (14%).
- How was the Marketing measurement and attribution market size estimate for Funnel AB calculated?
- Primary market estimates from industry research cover the marketing attribution/software segment that includes MMM, multi-touch attribution, and related measurement capabilities. Persistence Market Research (Jan 2026) explicitly values the market at US$5.4B in 2026 with a 15.2% CAGR to 2033. A separate industry source (cited via Flint) forecasts the attribution software market reaching US$10.10B by 2030 at a 13.6% CAGR, corroborating high-teens/low-teens growth potential for the segment.
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