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www.ferrero.com

Ferrero Group is a private, family-owned confectionery company with a global multi-brand footprint and a commitment to quality, people, and the planet.

Ferrero Group is a private, family-owned confectionery company that has grown from a small pastry shop in Alba, Italy, into a global leader with a portfolio of iconic brands. A long-standing multi-generational leadership model underpins its governance, with a status as a private family business guided by core values of loyalty, respect, integrity and innovation. The group states its purpose as bringing joy to people’s special moments, while crafting high-quality products with exceptional craftsmanship and a commitment to people and the planet. It emphasizes a broad international footprint, operating in many countries and serving families and consumers around the world. Ferrero describes its approach to quality and safety through a centralized policy framework and ongoing investments in sustainable sourcing, human rights and environmental stewardship across its supply chain. Long-term supplier relationships and traceability underpin its responsible sourcing, including commitments to transparent supply chains and to practices that support communities and livelihoods. The company also highlights its dedication to responsible marketing, clear nutrition information, and sustainability reporting as part of its governance. Across its brands and operations, Ferrero aims to combine tradition and innovation, preserving its heritage while expanding globally in a way that respects people, communities and the environment. The narrative on the company’s About Us materials positions Ferrero as a proudly family-owned group that values collaboration, social responsibility and excellence in everything it does, with a view to creating moments of joy for diverse audiences worldwide.

Mission statement

BRINGING JOY TO YOUR SPECIAL MOMENTS

Products & Services

Nutella Product

Nutella delivers joy and deliciousness through its iconic hazelnut cocoa spread, complemented by various offerings.

www.ferrero.com/int/en/our-brands/nutella
  • Unique Recipe — Offers Irresistible Taste
  • Nutella Plant-Based Launch — Introduces Plant-Based Option
  • Nutella Crepes — Savor Delicious Nutella Crepes
  • Nutella Donuts — Savor The Unique Taste
  • Sustainable Sourcing — Supports Responsible Farming
  • Versatile Use — Enhances Meal Options
  • Global Brand — Widely Recognized

Kinder Product

Bringing joy through chocolate and surprises for family bonding.

www.ferrero.com/int/en/our-brands/kinder
  • Kinder Chocolate and Surprises — Encourages Family Bonding
  • Joy of Moving Program — Promotes Active Lifestyle

Ferrero Rocher Product

Ferrero Rocher elevates your special moments with indulgent chocolate and hazelnut delights.

www.ferrero.com/int/en/our-brands/ferrero-rocher
  • Gold-wrapped Packaging — Enhances Gift Appeal
  • Hazelnut-centered Chocolate — Delivers Unique Taste Experience
  • Celebration Symbol — Perfect for Special Occasions
  • Ferrero Rocher Ice Cream Portfolio — Indulge In Unique Ice Cream
  • Various Forms of Ferrero Rocher — Expands Enjoyment Options

Tic Tac Product

Enjoy quick refreshment with Tic Tac's iconic minty goodness.

www.ferrero.com/int/en/our-brands/tic-tac
  • Tic Tac Product Line — Provides Quick Refreshment
  • Tic Tac Two — Enjoy Sugar-free Freshness
  • 100 Layers of Flavor — Delivers Intense Refreshment
  • Piedmont Mint Source — Utilizes High-Quality Ingredients
  • Compact Design — Carry Anywhere
  • New Citrus Mix Flavor — Introduces Zingy New Experience

Ice Cream Bars Collection Product

Enjoy a range of frozen treats inspired by classic candy bars.

www.ferrero.com/int/en/about-us/key-figures
  • Ice Cream Format — Offers Unique Frozen Treats
  • Authentic Candy Taste — Savor The Classic Flavors
  • Convenient Packaging — Take It Anywhere

Power Crunch Product

Expand Your High-Protein Snacking Options with Power Crunch.

www.ferrero.com/int/en/about-us/key-figures
  • Power Crunch Acquisition — Expand Protein Snack Choices

WK Kellogg Cereals Product

Expand your breakfast options with WK Kellogg cereals, now part of Ferrero's portfolio.

www.ferrero.com/int/en/news-stories/news/ferrero-completes-acquisition-of-wk-kellogg-co
  • WK Kellogg Cereals Acquisition — Expands Breakfast Choices

Market Segments

Premium chocolate confectionery

Premium boxed and gift chocolate products positioned for gifting and special occasions.

Children's and family chocolate

Chocolate and novelty confectionery designed for children and family sharing, including play-focused packaging and programs.

Chocolate spreads and breakfast toppings

Shelf-stable chocolate and hazelnut spreads and related breakfast toppings and fillings for home and baking use.

Frozen bakery and dessert offerings

Frozen bakery items and ice cream extensions that bring branded indulgent moments to chilled and frozen occasions.

High-protein snacking

Protein-focused bars and snacks targeting health- and performance-oriented consumers seeking convenient high-protein options.

Breath mints and portable refreshment

Small-format breath mints and bite-sized refreshers designed for on-the-go freshness and flavor variety.

Ready-to-eat cereal and breakfast foods

Mass-market breakfast cereals and related cereal products for household and family consumption.

Common Questions

What does Ferrero Group do?
Ferrero Group is a private, family-owned confectionery company that has grown from a small pastry shop in Alba, Italy, into a global leader with a portfolio of iconic brands. A long-standing multi-generational leadership model underpins its governance, with a status as a private family business guided by core values of loyalty, respect, integrity and innovation. The group states its purpose as bringing joy to people’s special moments, while crafting high-quality products with exceptional craftsmanship and a commitment to people and the planet. It emphasizes a broad international footprint, operating in many countries and serving families and consumers around the world. Ferrero describes its approach to quality and safety through a centralized policy framework and ongoing investments in sustainable sourcing, human rights and environmental stewardship across its supply chain. Long-term supplier relationships and traceability underpin its responsible sourcing, including commitments to transparent supply chains and to practices that support communities and livelihoods. The company also highlights its dedication to responsible marketing, clear nutrition information, and sustainability reporting as part of its governance. Across its brands and operations, Ferrero aims to combine tradition and innovation, preserving its heritage while expanding globally in a way that respects people, communities and the environment. The narrative on the company’s About Us materials positions Ferrero as a proudly family-owned group that values collaboration, social responsibility and excellence in everything it does, with a view to creating moments of joy for diverse audiences worldwide.
What is Ferrero Group's role in the Premium chocolate confectionery market?
Premium boxed and gift chocolate products positioned for gifting and special occasions.
What is Ferrero Group's role in the Children's and family chocolate market?
Chocolate and novelty confectionery designed for children and family sharing, including play-focused packaging and programs.
Ferrero Group — company overview