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www.eyeota.com

Eyeota is a global data solutions company that enables advertisers and agencies to reach the right audiences with privacy-compliant, omnichannel audience data across digital channels.

Eyeota is a global data solutions provider that empowers advertisers, brands, and agencies to reach the right audiences across omnichannel marketing. The company aggregates and curates tens of thousands of B2C and B2B audience profiles from trusted data partners, enabling precise targeting across display, mobile, audio, connected TV, digital out-of-home, and social channels. Eyeota emphasizes privacy, data quality, and compliance, sourcing, validating, and structuring data to support responsible use and transparency. The platform supports onboarding of first-party data, enrichment with third-party insights, and activation across major advertising ecosystems, helping marketers plan, target, and optimize campaigns at scale. With an ID-agnostic approach to identity and broad global coverage, Eyeota enables cross-market audience reach while adapting to evolving privacy regulations. The company emphasizes support and collaboration, offering guidance from audience specialists and integrations with a wide range of platforms and data partners. Eyeota serves a wide range of industries, from consumer brands to business-to-business companies, helping marketers understand audience segments, measure performance, and drive efficiency. By combining robust data governance, privacy-first practices, and flexible activation capabilities, Eyeota aims to help clients unlock the value of data to improve relevance, increase engagement, and foster growth across omnichannel environments.

Mission statement

Reach the Right Audience, Every Time.

Products & Services

Eyeota Identity Product

Enables privacy-conscious audience targeting across channels with ID-agnostic solutions.

www.eyeota.com/identity 10 features

✓ Global Reach — Supports Global Campaigns
✓ ID Agnostic Identity — Unifies Cross-Device Audiences
✓ Interoperable Onboarding/Enrichment/Activation — Ensures Seamless Data Integration
✓ Interoperable Data Handling — Enables Flexible Data Management
✓ Privacy-Savvy Operation — Ensures Compliance
✓ Privacy-Conscious Data Handling — Maintains Compliance
✓ Platform-Agnostic Activation — Activates Across Any Platform
✓ Flexible Activation Capabilities — Customizes Audience Strategies
✓ Cross-Channel Marketing Support — Enhances Multi-Channel Strategies
✓ Global Audience Access — Enhances Global Reach

Eyeota Audience Marketplace Platform

Amplify your brand with precise audience targeting across digital channels.

www.eyeota.com/audience-marketplace 6 features

✓ Data quality and transparency — Ensure High Standard Compliance
✓ Global data scale — Leverage Extensive Audience Data
✓ Cross‑platform activation — Activate Audiences Across Channels
✓ Extensive audience catalog — Access Diverse Audience Segments
✓ Privacy-compliant targeting — Build Audience Trust
✓ Rich partner network — Collaborate with Trusted Partners

Eyeota Enrich Product

Enhance your marketing strategy with enriched audience insights for better targeting and engagement.

www.eyeota.com/eyeota-enrich 6 features

✓ Identify Customer Traits — Identify Unique Customer Traits
✓ Omnichannel Activation — Enable Omnichannel Campaigns
✓ Data Compliance — Maintain Data Compliance
✓ Lookalike Modeling — Build Lookalike Audiences
✓ Personalization Enablement — Enhance Personalization Efforts
✓ Persona Profiling — Create Customer Personas

Eyeota Data Onboarding Product

Transform first-party data into actionable digital audiences for effective targeting across channels.

www.eyeota.com/onboarding 4 features

✓ Global Onboarding Solution — Delivers Consistent Data Onboarding
✓ Privacy-First Approach — Ensures Data Privacy Compliance
✓ Omnichannel Activation — Activates Across Multiple Channels
✓ Enhanced Customer Intelligence — Enriches Audience Understanding

Eyeota Omnichannel Advertising Product

Enhance marketing strategies with precise audience targeting across digital channels.

www.eyeota.com/multichannel-audiences 5 features

✓ Cross‑Channel Activation — Activate Audiences Across Channels
✓ Privacy Compliance — Ensure Data Privacy
✓ Broad Channel Coverage — Ensure Wide Access Across Channels
✓ Consistent Touchpoint Targeting — Achieve Consistency In Targeting
✓ Extensive Audience Profiles — Leverage Diverse Audience Insights

Eyeota Social Advertising Product

Enhance your social media campaigns by targeting over 60,000 unique audience profiles with Eyeota.

www.eyeota.com/audience-intelligence-for-social-targeting 5 features

✓ Platform-specific targeting — Target Major Platforms
✓ Privacy-compliant data activation — Maintain Compliance
✓ Robust audience catalog — Access Diverse Audiences
✓ Cross-channel engagement — Enhance Social Engagement
✓ Always-on customer support — Get Expert Guidance

Common Questions

What does Eyeota do?: Eyeota is a global data solutions provider that empowers advertisers, brands, and agencies to reach the right audiences across omnichannel marketing. The company aggregates and curates tens of thousands of B2C and B2B audience profiles from trusted data partners, enabling precise targeting across display, mobile, audio, connected TV, digital out-of-home, and social channels. Eyeota emphasizes privacy, data quality, and compliance, sourcing, validating, and structuring data to support responsible use and transparency. The platform supports onboarding of first-party data, enrichment with third-party insights, and activation across major advertising ecosystems, helping marketers plan, target, and optimize campaigns at scale. With an ID-agnostic approach to identity and broad global coverage, Eyeota enables cross-market audience reach while adapting to evolving privacy regulations. The company emphasizes support and collaboration, offering guidance from audience specialists and integrations with a wide range of platforms and data partners. Eyeota serves a wide range of industries, from consumer brands to business-to-business companies, helping marketers understand audience segments, measure performance, and drive efficiency. By combining robust data governance, privacy-first practices, and flexible activation capabilities, Eyeota aims to help clients unlock the value of data to improve relevance, increase engagement, and foster growth across omnichannel environments.