What does SAP Emarsys do?

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emarsys.com

SAP Emarsys enables marketers to deliver AI-powered, personalized omnichannel experiences that drive measurable business outcomes.

SAP Emarsys is a global customer engagement platform that enables marketers to create and scale AI-powered, personalized omnichannel experiences. Supported by SAP, the company helps brands across industries deliver relevant, timely interactions that improve customer satisfaction and business results. The platform unifies customer, sales, and product data to activate insights in real time and orchestrate communications across channels such as email, web, mobile, ads, and in-store touchpoints. It emphasizes privacy-conscious personalization, dynamic segmentation, and data-driven decision making, while connecting with a broad partner ecosystem to extend capabilities. The organization’s mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results. Its value proposition centers on enabling marketers to reach the right person with the right message at the right moment, at scale, and to measure impact through analytics and governance. SAP Emarsys serves marketing teams seeking to accelerate growth, optimize campaigns, and build lasting customer relationships through a modern, composable platform and expert guidance.

Mission statement

Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.

Products & Services

SAP Emarsys Customer Engagement Platform Platform

Empower marketers to create AI-driven personalized experiences across channels for enhanced customer engagement.

emarsys.com/customer-engagement-platform 15 features

✓ AI marketing — Leverage AI For Campaigns
✓ Customer data — Unify Customer Data
✓ Marketing automation — Automate Marketing Campaigns
✓ Omnichannel marketing — Execute Omnichannel Engagement
✓ Direct mail automation — Automate Direct Mail Campaigns
✓ Direct mail personalization — Achieve 1:1 Personalization
✓ Personalization engine — Personalize Customer Experiences
✓ Reporting & analytics — Access Actionable Insights
✓ Offline-online data integration — Leverage Combined Data
✓ Customer loyalty — Enhance Customer Loyalty
✓ Technology integrations — Connect With Third-Party Tools
✓ Cross-channel engagement — Enhance Omnichannel Messaging
✓ Data-driven decision making — Inform Strategy with Data
✓ Strategies & tactics — Gain Strategic Direction
✓ Partner integrations — Seamless Partner Integration

Website Personalization Product

Enhances customer engagement through AI-driven, personalized web content.

emarsys.com/cross-channel-marketing-automation/web 5 features

✓ Anonymous to known conversion — Convert Anonymous Visitors
✓ Behavioral data-based personalization — Leverage Behavioral Insights
✓ Cross-channel personalization — Deliver Consistent Experiences
✓ Personalized recommendations — Enhance Product Discovery
✓ Web campaign monitoring — Optimize Campaign Performance

Mobile Wallet Product

Enhance customer engagement with personalized mobile wallet campaigns and real-time rewards.

emarsys.com/cross-channel-marketing-automation/mobile-wallet 7 features

✓ Cross-channel wallet integration — Integrate Wallet Campaigns
✓ In-store engagement — Enhance In-Store Interactions
✓ Real-time personalization — Deliver Relevant Offers
✓ Wallet passes — Distribute Digital Wallet Passes
✓ No app required — Simplify Engagement
✓ Measure ROI — Analyze Campaign Effectiveness
✓ Dynamic personalization — Increase Customer Loyalty

On-Demand Services Service

Achieve flexibility and expertise in campaign execution with On-Demand Services.

emarsys.com/on-demand-services 5 features

✓ 24/7 Support — Ensure Continuous Assistance
✓ Access to Technical Talent — Leverage Expert Consultants
✓ Campaign & Automation Builds — Execute Effective Marketing Campaigns
✓ Channel Templates — Facilitate Quick Campaign Creation
✓ Customer Success Stories — Demonstrate Proven Results

Our Professional Services Service

Accelerate adoption and optimize marketing outcomes with tailored professional services.

emarsys.com/our-professional-services 5 features

✓ End-to-end campaign support — Execute Effective Campaigns
✓ Advisory services — Optimize Platform Outcomes
✓ Onboarding & migration — Seamless Transition
✓ Managed services — Maintain Performance
✓ Training and enablement — Enhance Team Skills

Email Marketing Platform Product

Deliver personalized and engaging email campaigns that drive customer engagement and revenue growth.

emarsys.com/email-marketing-platform 5 features

✓ Email automation — Streamline Campaign Management
✓ Email marketing capabilities — Enhance Email Engagement
✓ Dynamic segmentation — Target the Right Audience
✓ Predictive analytics — Drive Results with Insights
✓ Integrated reporting — Optimize Campaign Performance

Common Questions

What does SAP Emarsys do?: SAP Emarsys is a global customer engagement platform that enables marketers to create and scale AI-powered, personalized omnichannel experiences. Supported by SAP, the company helps brands across industries deliver relevant, timely interactions that improve customer satisfaction and business results. The platform unifies customer, sales, and product data to activate insights in real time and orchestrate communications across channels such as email, web, mobile, ads, and in-store touchpoints. It emphasizes privacy-conscious personalization, dynamic segmentation, and data-driven decision making, while connecting with a broad partner ecosystem to extend capabilities. The organization’s mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results. Its value proposition centers on enabling marketers to reach the right person with the right message at the right moment, at scale, and to measure impact through analytics and governance. SAP Emarsys serves marketing teams seeking to accelerate growth, optimize campaigns, and build lasting customer relationships through a modern, composable platform and expert guidance.