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docs.acquia.comBoston, MA, United States
Acquia provides a cloud-based digital experience platform to help organizations create, manage, and optimize content and customer experiences across channels.
Acquia is a cloud-based platform and services company that enables organizations to create, manage, and optimize digital experiences across multiple channels. The company supports marketers, developers, and IT teams in delivering accessible, secure, and scalable content at scale. Its offerings integrate content creation, digital asset management, site orchestration, analytics, and governance, emphasizing interoperability with common enterprise tools and platforms. By enabling streamlined workflows, collaboration, and governance across teams, Acquia helps organizations bring digital initiatives to market faster while maintaining brand consistency and compliance. The target audience includes large enterprises, agencies, and developers seeking to build, launch, and optimize complex digital experiences for customers, partners, and employees. The core capability theme is centralized content and asset management, workflow automation, and platform integrations that enable reliable delivery of digital experiences across websites, portals, and other digital channels.
Mission statement
To empower organizations to deliver inclusive, engaging, and data-driven digital experiences through secure, scalable technology and AI-assisted tooling.
Products & Services
Acquia DAM Platform
Streamlines asset management and enhances content workflows for teams.
docs.acquia.com/acquia-dam/overview- ✓ AI Copilot — Automate Asset Discovery
- ✓ Access Control and Permissions — Enable Custom User Roles
- ✓ AI Tagging — Enhance Searchability
- ✓ Asset Search and Metadata — Effortless Asset Retrieval
- ✓ Distribution and Sharing — Facilitate Content Distribution
- ✓ Asset Analytics — Analyze Asset Performance
- ✓ Automation Workflows — Streamline Processes
- ✓ Entries Data Import and Syndication — Enrich Product Content
- ✓ Rights Management — Control Asset Usage
- ✓ Asset Versioning — Maintain Asset History
- ✓ Watermarking — Protect Assets
Acquia Source Platform
Accelerate digital experience creation with scalable, secure, and user-friendly CMS solutions.
docs.acquia.com/acquia-source/overview- ✓ AI-powered content creation — Accelerate Content Production
- ✓ Intuitive authoring with Drupal Canvas — Simplify Page Creation
- ✓ Security and MFA — Enhance Security Measures
- ✓ Headless CMS capabilities — Deliver Content Anywhere
- ✓ Integrated ecosystem — Optimize Workflows
- ✓ APIs and webhooks — Integrate Seamlessly
- ✓ Launchpad for enterprise access — Centralize Product Access
- ✓ Unified access with Launchpad — Streamline User Experience
- ✓ Content Optimization — Boost Content Visibility
- ✓ Team Management — Streamline Team Collaboration
Acquia Web Governance Platform
Deliver inclusive digital experiences with web governance tools for compliance and quality assurance.
docs.acquia.com/web-governance/overview- ✓ Accessibility and Compliance Dashboard — Displays Overall Accessibility Score
- ✓ Brand and Content Compliance — Ensures Brand Consistency
- ✓ User Consent Management — Manages User Permissions
- ✓ Quality Assurance Tooling — Monitors Website Health
- ✓ Multi-language Support — Supports Multiple Languages
- ✓ Toolbox and Free Utilities — Offers Free Tools
Content Optimization Platform
Enhance search rankings and audience engagement with data-driven insights.
docs.acquia.com/content-optimization/overview- ✓ Content Intelligence — Identify Content Opportunities
- ✓ On-Page Optimization — Optimize Content Effectively
- ✓ SEO Measurement and Reporting — Track Performance Metrics
- ✓ Workflow Efficiency — Enhance Team Collaboration
Acquia Conversion Optimization Service
Enhance digital experiences through targeted testing and personalized insights.
docs.acquia.com/conversion-optimization/overview- ✓ A/B and Multivariate Testing — Conduct Testing To Identify Winning Strategies
- ✓ Real-time Reporting And Dynamic Traffic Allocation — Track Performance In Real Time
- ✓ Personalization — Tailor Experiences For Different Visitors
- ✓ No-code Visual Editor — Design Variations Without Coding
- ✓ Code Editor — Customize Test Variations Seamlessly
Acquia CDP Platform
Gain actionable customer insights to enhance engagement and profitability.
docs.acquia.com/customer-data-platform/overview-0- ✓ Identity resolution and unified customer view — Achieve a 360-Degree Customer View
- ✓ Configurable dashboards and reports — Visualize Key Data Insights
- ✓ Machine learning-driven segmentation — Automate Customer Segmentation
- ✓ Real-time activation across channels — Engage Customers Instantly
- ✓ Data sharing and BI compatibility — Enhance Analytics Query Capabilities
Market Segments
Customer data platform
Capabilities to unify identities, cleanse and enrich customer data, build machine learning–driven audiences, and activate profiles in real time across marketing channels.
Experimentation and personalization
Platforms for running A/B and multivariate experiments, segment-based personalization, and real-time reporting to improve conversion and engagement.
Digital asset and product information management
Centralized management of brand and product content with AI tagging, metadata, rights and version control, workflow automation, and syndication to channels and commerce systems.
Web content management and headless delivery
Content management and delivery for authoring, headless APIs, SEO and content optimization, and integrations to deliver omnichannel digital experiences at enterprise scale.
Web governance and accessibility
Capabilities for accessibility testing, compliance monitoring, brand and content governance, site quality assurance, and user consent management across domains.
SEO and content intelligence
Search-focused content intelligence, on‑page optimization, measurement, and workflow features to identify content opportunities and improve organic visibility.
Related Organizations
Acquia provides a digital experience platform and services to help enterprises build, manage, and optimize web experiences.
Amsive is a data-led performance marketing agency that drives ROI through multi-channel customer acquisition, engagement, and communications.
Global AI-powered customer engagement company helping brands unify data and engage customers across multiple channels.
Custify is a customer success platform that helps SaaS teams reduce churn, accelerate onboarding, and grow revenue through data-driven automation and insights.
Insider One is a marketing platform that unifies data, AI-driven personalization, and cross‑channel engagement to deliver personalized experiences at scale.
Mediarithmics is a European holistic Customer Data Platform provider helping large enterprises unify data, activate insights, and drive privacy-conscious customer experiences.
Common Questions
- What does Acquia do?
- Acquia is a cloud-based platform and services company that enables organizations to create, manage, and optimize digital experiences across multiple channels. The company supports marketers, developers, and IT teams in delivering accessible, secure, and scalable content at scale. Its offerings integrate content creation, digital asset management, site orchestration, analytics, and governance, emphasizing interoperability with common enterprise tools and platforms. By enabling streamlined workflows, collaboration, and governance across teams, Acquia helps organizations bring digital initiatives to market faster while maintaining brand consistency and compliance. The target audience includes large enterprises, agencies, and developers seeking to build, launch, and optimize complex digital experiences for customers, partners, and employees. The core capability theme is centralized content and asset management, workflow automation, and platform integrations that enable reliable delivery of digital experiences across websites, portals, and other digital channels.
- What is Acquia's role in the Customer data platform market?
- Capabilities to unify identities, cleanse and enrich customer data, build machine learning–driven audiences, and activate profiles in real time across marketing channels.
- What is Acquia's role in the Experimentation and personalization market?
- Platforms for running A/B and multivariate experiments, segment-based personalization, and real-time reporting to improve conversion and engagement.
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