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www.dentsu.com

Dentsu is the global growth and transformation partner for leading organizations, delivering integrated media, CXM and creative services to drive sustainable business impact.

Dentsu Group Inc. is the global integrated growth and transformation partner for the world’s leading organizations. Founded in 1901 in Tokyo, Japan, it now operates in roughly 120 countries and draws on a network of leadership brands to deliver end-to-end growth and transformation across media, customer experience management (CXM) and creative. The company focuses on innovating to drive sustainable growth, helping clients navigate complexity with integrated, technology- and creativity-driven solutions that connect marketing, product, and organizational change. With a BX mindset and a commitment to integrity, people, culture, innovation, and environmental resilience, dentsu aims to generate value for brands, employees and society.

Mission statement

Innovating to Impact — delivering innovative, integrated growth at the convergence of marketing, technology and consulting to drive outcomes for brands, people and society.

Products & Services

Dentsu BX Service

Transforms organizations by reimagining their business for sustainable growth.

www.dentsu.com/business-transformation
  • Business Strategy and Consulting — Align Strategy to Growth Goals
  • Business Creation and Rebuilding — Create and Rebuild Business Capabilities
  • Marketing Transformation — Transform Marketing Functions
  • Brand Design Systems — Develop Brand Design Systems
  • Operating Model and Organizational Transformation — Reengineer Operating Models
  • Sales Transformation — Transform Sales Processes
  • Corporate Culture Transformation — Shift Corporate Culture
  • Purpose Resilience Consulting — Ensure Purpose Resilience
  • Social Good Consulting — Incorporate Social Impact
  • Social Value Creation Consulting — Create Social Value Outcomes

Dentsu B2B Solution

Delivers integrated B2B solutions that connect marketing and sales for impactful customer experiences.

www.dentsu.com/dentsu-b2b
  • Client-Centric Cross-Functional Teams — Form Integrated Teams
  • Data- and Technology-Driven B2B Solutions — Leverage Data For Growth
  • Integrated Marketing and Sales Across the Journey — Enhance Customer Experience
  • Global B2B Scale — Achieve Global Impact
  • Growth Index: Superpowers — Utilize Superpowers Insights
  • Iconic Brand Partnerships — Collaborate With Leaders
  • Thought Leadership and Case Studies — Demonstrate Expertise

Dentsu Entertainment Service

Creates compelling entertainment strategies that connect brands with audiences.

www.dentsu.com/entertainment
  • Consultancy — Develop Effective Entertainment Strategies
  • Original Brand Funded Entertainment — Produce Original Brand Content
  • Production — Deliver Large-Scale Productions
  • Investment — Invest in Quality Content
  • Product Placement — Enhance Brand Visibility
  • Partnerships — Execute Effective Partnership Campaigns
  • Thought Leadership — Provide Industry Insights

Identity Solutions Platform

Enhance customer relationships through identity-driven marketing strategies.

www.dentsu.com/identity-solutions
  • Customizable Identity Platform — Build Tailored Identity Graphs
  • Engagement-driven Identity Insights — Create Value-based Experiences
  • Identity-based Agency Services — Leverage Identity Insights

Dentsu Global Services Service

Innovative AI-driven solutions that enhance client capabilities and drive impactful results.

www.dentsu.com/sg/en/who-we-are/dgs-dentsu-global-services
  • AI-first, Scalable Solutions — Deliver AI-First Solutions
  • Platform and Discipline Expertise — Expertise in Key Disciplines
  • Business-aligned Delivery — Align Solutions to Business
  • Outcomes-focused Execution — Deliver Measurable Outcomes
  • Global Collaboration — Ensure Global Support
  • Network-enabled Capability — Integrate Network Resources

Market Segments

Billion USD 0 20 40 60 80 100 120 Revenue marketi… Business transf… Branded enterta… Digital platfor… Customer data p… Market Size (Billion USD)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% 33% 36% 39% CAGR Growth Potential

Revenue marketing and sales alignment

Capabilities that align marketing strategy, demand generation, and enablement with revenue targets and sales processes to drive measurable pipeline and growth.

Market size: $10.0B CAGR: 12%
Search results do not provide an explicit dollar market size for "revenue marketing and sales alignment." I estimated a global market of roughly $10B (software, RevOps services, sales enablement, marketing-automation integrations and consulting) based on adjacent MarTech and sales enablement market magnitudes and growing demand for RevOps/alignment capabilities. Growth potential is estimated at ~12% CAGR given high reported ROI from alignment (many sources show aligned companies delivering ~20%+ revenue growth) and rising RevOps adoption, which together support above-market expansion for alignment products and services.

Business transformation and brand strategy

End-to-end strategic consulting for business model, operating model, brand design, culture and sustainability to enable organizational transformation and growth.

Market size: $60.0B CAGR: 7.5%
No explicit market-size or CAGR figures were present in the provided search results. I therefore estimated using the industry hierarchy implied by the results (management/strategy consulting, brand strategy agencies, and transformation services). Global management consulting is a large market (hundreds of billions USD); strategy and transformation work typically represents a mid-single- to low-double-digit percent share of that market. Combining strategy/transformational consulting and brand/agency-led transformation activity yields an estimated global addressable market of about $60B. Growth potential reflects ongoing demand for digital and brand‑led transformation, sustainability and culture change programs, and continued investment in strategy and operating-model change—resulting in an estimated CAGR of ~7.5%.

Branded entertainment and content production

Development, production, financing and commercialization of branded content and IP, including product placement, partnerships and data-led entertainment strategy.

Market size: $25.4B CAGR: 7.8%
Primary estimate uses MarketIntelo’s branded entertainment market report (2025 base): $25.4B market size and 7.8% CAGR to 2034. Cross-checked with a broader MarketsandMarkets entertainment content/goods report (2025: $177.64B, 2025–2030 CAGR 6.2%) for context on adjacent market growth trends.
GL TH 2 references

Digital platform engineering and performance marketing

Design, build and operate digital products and platforms with performance marketing, data science, automation and AI to deliver measurable customer and business outcomes at scale.

Market size: $112.4B CAGR: 15.5%
Estimated market size uses the Digital Marketing Software market (software + services) as the closest available proxy: MRFR reports USD 112.39B in 2025. Growth potential is based on sector-specific CAGRs: MRFR forecasts ~16.4% for digital marketing software, and a performance-marketing-specific source cites ~14.6% CAGR; blended estimate ≈15.5%. Broader digital marketing totals (MarkNtel) are cited to show the larger ecosystem and that this segment is a subset.
DI EX GL 3 references

Customer data platform (first-party data and identity)

Unified first-party data collection and identity resolution with server-side tracking, audience building, and native integrations for activation and data governance.

Market size: $9.7B CAGR: 30.7%
Primary estimate uses MarketsandMarkets projection (CDP market from USD 9.72B in 2025 to USD 37.11B by 2030, CAGR 30.7%). Alternate industry reports show variation (MarketResearchFuture: 2025 base USD 3.89B, CAGR 25.38% to 2035; VWO cites a 2024 figure of USD 7.8B). The MarketsandMarkets 2025 base and 30.7% CAGR were used as the principal supported estimate for first‑party data/identity CDP market sizing and near‑term growth potential.
PR 20 TH 3 references

Related Organizations

Common Questions

What does Dentsu Group Inc. do?
Dentsu Group Inc. is the global integrated growth and transformation partner for the world’s leading organizations. Founded in 1901 in Tokyo, Japan, it now operates in roughly 120 countries and draws on a network of leadership brands to deliver end-to-end growth and transformation across media, customer experience management (CXM) and creative. The company focuses on innovating to drive sustainable growth, helping clients navigate complexity with integrated, technology- and creativity-driven solutions that connect marketing, product, and organizational change. With a BX mindset and a commitment to integrity, people, culture, innovation, and environmental resilience, dentsu aims to generate value for brands, employees and society.
What is Dentsu Group Inc.'s role in the Revenue marketing and sales alignment market?
Capabilities that align marketing strategy, demand generation, and enablement with revenue targets and sales processes to drive measurable pipeline and growth.
What is Dentsu Group Inc.'s role in the Business transformation and brand strategy market?
End-to-end strategic consulting for business model, operating model, brand design, culture and sustainability to enable organizational transformation and growth.
How was the Revenue marketing and sales alignment market size estimate for Dentsu Group Inc. calculated?
Search results do not provide an explicit dollar market size for "revenue marketing and sales alignment." I estimated a global market of roughly $10B (software, RevOps services, sales enablement, marketing-automation integrations and consulting) based on adjacent MarTech and sales enablement market magnitudes and growing demand for RevOps/alignment capabilities. Growth potential is estimated at ~12% CAGR given high reported ROI from alignment (many sources show aligned companies delivering ~20%+ revenue growth) and rising RevOps adoption, which together support above-market expansion for alignment products and services.
How was the Business transformation and brand strategy market size estimate for Dentsu Group Inc. calculated?
No explicit market-size or CAGR figures were present in the provided search results. I therefore estimated using the industry hierarchy implied by the results (management/strategy consulting, brand strategy agencies, and transformation services). Global management consulting is a large market (hundreds of billions USD); strategy and transformation work typically represents a mid-single- to low-double-digit percent share of that market. Combining strategy/transformational consulting and brand/agency-led transformation activity yields an estimated global addressable market of about $60B. Growth potential reflects ongoing demand for digital and brand‑led transformation, sustainability and culture change programs, and continued investment in strategy and operating-model change—resulting in an estimated CAGR of ~7.5%.
Dentsu Group Inc. — company overview