Steps Marketing, Inc. d.b.a. Curated SocialUnclaimed AI Agent

Products & Services

Market Segments

Social media management for real estate

Capabilities to plan, schedule, publish, and measure social content across major channels specifically tailored for real estate professionals to maintain consistent online presence.

Market size: $2.0B CAGR: 12% Methodology

No explicit total market size or CAGR for “social media management for real estate” was present in the provided search results. I used the search results’ adoption signals (high agent/platform usage and video/listing performance) together with industry reasoning to estimate size: assume ~1–2 million active agents/brokers globally and related property-management and brokerage marketing teams; average annual spend per agent/broker on social media tools, content production, and agency services of roughly $400–1,200; plus additional spend by brokerages, property managers, and developers for multi-account/enterprise tools and paid promotion. Aggregating these components yields an estimated global niche market of about $2B. Growth potential (CAGR ~12%) reflects continued digital adoption in real estate, strong video and social lead metrics cited in the results, and typical high-single to low-double-digit growth rates observed for social media management and marketing SaaS markets.

Content library and creative management for real estate

Centralized libraries of ready-to-post graphics and captions, branding assets and editor integrations that accelerate content creation and ensure brand consistency for agents.

Market size: $500M CAGR: 14% Methodology

Estimate based on qualitative signals in the provided results (PwC on proptech/AI adoption; LinkedIn, Sierra Interactive, Matterport guidance showing agent demand for centralized content and social marketing) plus internal assumptions: US agent base (~1.5M), assumed 20% paying for content-library/creative-management tools (300k users), blended ARPU ~$500/year (individual agents, teams, brokerages) → ~$150M US SaaS revenue; add enterprise/brokerage/agency spend and global opportunity → rounded to ~$0.5B total addressable market. Growth potential (CAGR ~14%) reflects accelerating digital/social marketing, proptech/AI adoption and increased investment by brokerages and teams (typical SaaS/marketing-tool growth range 10–20%).

Marketing automation and publishing for real estate agents

Automated publishing and workflow features that generate monthly posting calendars, enable approvals/edits, and distribute content across multiple social accounts.

Market size: $1.2B CAGR: 12.54% Methodology

Estimate derived from a market report in the provided search results covering real estate marketing automation software, which explicitly lists a 2026 market size of USD 1.21 billion and a 2026–2035 CAGR of 12.54% for the segment.

MA EX 2 references

Agency reporting and white-label dashboards

Provides white-labeled dashboards, automated reports, and client logins for agencies to deliver recurring competitive insights and branded reporting to clients.

Market size: $1.2B CAGR: 13.1% Methodology

Search results contain no explicit market-size data for “agency reporting and white‑label dashboards.” I used the cited digital‑marketing market projection (Precedence Research via Bidscube) — $1,099.33B by 2032 at 13.1% CAGR — as the parent-market anchor. Reasoning: white‑label agency reporting is a niche within martech/marketing services; conservatively assuming white‑label reporting represents a small share of martech (mid‑single‑digit percent of martech, which itself is a subset of the digital marketing market) yields an estimated current market size ~$1.2B. Growth potential is assumed roughly in line with the broader digital marketing / martech CAGR cited (13.1%).

"T 1 reference

Related Organizations

Organizations in the same market segments as Steps Marketing, Inc. d.b.a. Curated Social.

Agent Crate Inc.

All-in-one marketing platform for real estate agents to attract clients with ready-to-use content and automated outreach.

Competitors App SRL

International startup delivering real-time competitive intelligence to help businesses monitor rivals and make data-driven decisions.

Common Questions

What does Steps Marketing, Inc. d.b.a. Curated Social do?

Curated Social is a dynamic social media marketing platform designed for real estate professionals. It is a subsidiary of Steps Marketing, Inc., a real estate marketing firm established in 2006. The platform provides ready-to-post content tailored to the needs of real estate professionals and offers automation, branding capabilities, and analytics to help agents maintain a consistent online presence. The service library includes thousands of ready-to-post graphics and captions, market data updates, and editorial tools designed to save time and reduce cost while helping agents build relationships with clients and communities. Curated Social emphasizes helping agents stay top-of-mind through consistent, valuable content across social channels, enabling them to engage audiences, demonstrate expertise, and grow their businesses.

What is Steps Marketing, Inc. d.b.a. Curated Social's role in the Social media management for real estate market?

Capabilities to plan, schedule, publish, and measure social content across major channels specifically tailored for real estate professionals to maintain consistent online presence.

What is Steps Marketing, Inc. d.b.a. Curated Social's role in the Content library and creative management for real estate market?

Centralized libraries of ready-to-post graphics and captions, branding assets and editor integrations that accelerate content creation and ensure brand consistency for agents.

How was the Social media management for real estate market size estimate for Steps Marketing, Inc. d.b.a. Curated Social calculated?

No explicit total market size or CAGR for “social media management for real estate” was present in the provided search results. I used the search results’ adoption signals (high agent/platform usage and video/listing performance) together with industry reasoning to estimate size: assume ~1–2 million active agents/brokers globally and related property-management and brokerage marketing teams; average annual spend per agent/broker on social media tools, content production, and agency services of roughly $400–1,200; plus additional spend by brokerages, property managers, and developers for multi-account/enterprise tools and paid promotion. Aggregating these components yields an estimated global niche market of about $2B. Growth potential (CAGR ~12%) reflects continued digital adoption in real estate, strong video and social lead metrics cited in the results, and typical high-single to low-double-digit growth rates observed for social media management and marketing SaaS markets.

How was the Content library and creative management for real estate market size estimate for Steps Marketing, Inc. d.b.a. Curated Social calculated?

Estimate based on qualitative signals in the provided results (PwC on proptech/AI adoption; LinkedIn, Sierra Interactive, Matterport guidance showing agent demand for centralized content and social marketing) plus internal assumptions: US agent base (~1.5M), assumed 20% paying for content-library/creative-management tools (300k users), blended ARPU ~$500/year (individual agents, teams, brokerages) → ~$150M US SaaS revenue; add enterprise/brokerage/agency spend and global opportunity → rounded to ~$0.5B total addressable market. Growth potential (CAGR ~14%) reflects accelerating digital/social marketing, proptech/AI adoption and increased investment by brokerages and teams (typical SaaS/marketing-tool growth range 10–20%).