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www.criteo.com
Criteo is a commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to drive data-driven advertising across the open internet.
Criteo is a global commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to unlock data-driven advertising and monetization across the open internet. By leveraging a rich commerce dataset and advanced technology, it helps customers reach new shoppers, improve engagement, and generate incremental revenue while enabling publishers and partners to monetize their data and traffic.
Mission statement
To help businesses grow by delivering measurable commerce outcomes through intelligent advertising across the open internet.
Products & Services
Commerce Media Platform Platform
Enhance advertising effectiveness with a unified commerce media solution.
www.criteo.com/platform/commerce-media-platform- ✓ Commerce AI — Leverage Shopper Insights
- ✓ Shopper Graph — Unify Commerce Data
- ✓ Addressability — Achieve Targeted Ads
- ✓ Predictive Bidding — Optimize Bidding Strategy
- ✓ Product Recommendations — Boost Sales
Commerce Growth Platform
Boosts acquisition and retention through automated solutions for marketers and agencies.
www.criteo.com/platform/commerce-growth- ✓ Audiences — Find Top Customers
- ✓ Customer Acquisition — Expand Your Reach
- ✓ Dynamic Retargeting — Boost Conversions
- ✓ Customer Retention — Enhance Customer Loyalty
- ✓ GO Campaigns — Streamline Marketing Efforts
- ✓ Video Advertising — Engage Audiences Visually
Commerce Max Platform
Maximize your retail media efforts on the open internet and enhance shopper engagement.
www.criteo.com/platform/commerce-max- ✓ Retail Media — Engage Shoppers Effectively
- ✓ Commerce AI — Achieve Goals Faster
Commerce Grid Platform
Enhance media monetization through seamless programmatic integration.
www.criteo.com/platform/commerce-grid- ✓ Dynamic Creative Optimization — Improve Ad Engagement
Commerce Yield Platform
Maximize digital asset monetization for commerce companies.
www.criteo.com/platform/commerce-yield- ✓ Product Recommendations — Increase Conversion Rates
- ✓ Addressability — Enhance Targeting Capabilities
Market Segments
Retail media
Advertising and commerce inventory operated by retailers or near the digital point of sale to reach shoppers and measure conversions using retail-focused audiences and measurement.
Programmatic advertising
Automated buying and optimization of open-internet ad inventory using real-time bidding, predictive bidding, addressability, and dynamic creative optimization.
Performance marketing
Acquisition and retention advertising focused on measurable conversion and revenue growth across channels using audiences, dynamic retargeting, and cross-channel campaign automation.
Publisher monetization
Capabilities for media owners and publishers to monetize traffic and data through commerce-driven ad formats, product recommendations, and addressability strategies.
Personalization and recommendations
Personalization of creatives and product recommendations driven by shopper intent, shopper graph linking, and real-time decisioning to increase conversion and average order value.
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Common Questions
- What does Criteo do?
- Criteo is a global commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to unlock data-driven advertising and monetization across the open internet. By leveraging a rich commerce dataset and advanced technology, it helps customers reach new shoppers, improve engagement, and generate incremental revenue while enabling publishers and partners to monetize their data and traffic.
- What is Criteo's role in the Retail media market?
- Advertising and commerce inventory operated by retailers or near the digital point of sale to reach shoppers and measure conversions using retail-focused audiences and measurement.
- What is Criteo's role in the Programmatic advertising market?
- Automated buying and optimization of open-internet ad inventory using real-time bidding, predictive bidding, addressability, and dynamic creative optimization.
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