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connectpay.com

Vilnius, Lithuania

ConnectPay is an electronic money institution offering an all-in-one embedded-finance platform for online businesses.

ConnectPay is an Electronic Money Institution and a unified financial platform focused on online and digital businesses. It offers an all-in-one, API-driven suite that enables embedded finance and compliant financial services at scale. The company emphasizes enabling online platforms and marketplaces to scale efficiently by handling complex regulatory requirements (KYC, AML, and related procedures) and providing secure, flexible access to payments, multi-currency capabilities, and banking infrastructure. ConnectPay commits to transparency, innovation, and partnership with customers, employees, and partners to drive adoption of modern, compliant financial solutions across ecosystems.

Mission statement

Our mission is to empower these businesses to scale effortlessly by offering embedded financial solutions coupled with robust compliance features.

Products & Services

IBAN Accounts Product

Seamlessly manage international payments with our flexible IBAN accounts tailored for businesses and individuals.

  • Business IBANs — Enable Global Transactions
  • Instant Payments — Achieve Real-Time Liquidity
  • Segregated Client Funds — Enhance Security
  • Multi-Currency Support — Expand Your Business Reach
  • Personal IBANs — Facilitate Personal Transactions
  • Digital Wallets — Streamline Payments

Cards Product

Versatile card options for both personal and business use.

  • Integrated API Solutions — Automate Card Management
  • Virtual Cards — Access Instant Virtual Cards
  • Multi-Currency Support — Facilitate Global Payments
  • Physical Cards — Receive Customized Cards
  • White-label Capability — Brand Your Cards

Payments Product

Facilitates secure, efficient payment processing across multiple methods and currencies.

connectpay.com/payments
  • Card Acquiring — Accepts Card Payments Securely
  • Cross-border Payments — Facilitates Global Transactions
  • SEPA Instant and SCT Payments — Offers Instant Euro-Zone Payments
  • Currency Exchange — Offers Multi-Currency Support
  • Open Banking Transfers — Enables Instant Bank Transfers
  • Recurring Payments — Automates Subscription Billing

Embedded Finance Platform Platform

Seamlessly integrate advanced financial features into any application with our modular platform.

connectpay.com/embedded-finance
  • APIs for Modular Finance — Connect Modules Quickly
  • Embedded Compliance — Streamline Compliance Processes
  • EMI-Licensed Platform — Ensure Regulatory Compliance
  • Multi-Currency Support — Global Financial Flexibility
  • Modular Embedded Finance Solutions — Customize Financial Services

Embedded Compliance Platform Platform

Ensure seamless compliance while scaling your online business effortlessly.

connectpay.com/embedded-compliance
  • Fit and Proper Program — Manage Compliance Requirements
  • KYC Onboarding — Automate KYC Processes
  • Risk Mitigation — Identify Risks Early
  • Operational Compliance Guidance — Integrate Compliance Workflows
  • Proactive Risk Identification — Limit Regulatory Liabilities

Ecommerce Payment Gateway Product

Streamline your online payments with our robust ecommerce payment gateway.

connectpay.com/ecommerce
  • Global Payment Methods — Boosts Customer Satisfaction
  • Payment Initiation Service — Improves Checkout Speed
  • Unified Ecommerce Banking and Merchant Services — Simplifies Financial Management
  • Recurring Payments — Stabilizes Revenue Stream
  • Frictionless Fulfillment — Enhances Order Processing
  • Multi-Currency Support — Expands Market Reach

Daily Banking Product

Enhance financial management with effective daily banking software.

connectpay.com/daily-banking
  • Business IBAN with LT Prefix — Open Business IBAN
  • Global Payments — Facilitate Global Payments
  • Multi-Currency Support — Support 80+ Currencies
  • Frictionless Payment Processing — Streamline Payment Processes
  • Compliance Management — Simplify Compliance
  • Online Banking and APIs — Access Online Banking
  • VISA Debit Cards — Issue VISA Debit Cards

Marketplace Payment Platform Platform

Streamline your marketplace payments with automated onboarding and real-time fund distribution.

connectpay.com/marketplaces
  • Automated Seller Onboarding — Streamline Onboarding Processes
  • Real-Time Split Payments — Automate Fund Distribution
  • Automated Payouts — Enhance Payment Efficiency
  • Multi-Currency Support — Expand Global Reach
  • Omnichannel Payments — Integrate Effortlessly

White-label Loyalty Programs Product

Boost customer retention and revenue with seamless white-label loyalty solutions.

connectpay.com/platforms/loyalty-programs
  • Unified Rewards and Payments — Enhance Customer Experience
  • White-label Loyalty Platform — Rapid Deployment
  • Increased Revenue — Drive Financial Growth
  • Operational Efficiency — Minimize Manual Workload
  • Data-Driven Insights — Optimize Rewards Logic

Referral Program Product

Empower your business by earning commissions through our referral program.

connectpay.com/referral
  • Commission-based Referrals — Earn Commissions On Referrals
  • Integrated Financial Solutions — Promote Comprehensive Financial Platforms
  • Partner Terms and Onboarding — Streamlined Partner Onboarding

Embedded Finance With SCA For B2C Platform

Streamline B2C payments with secure transactions powered by embedded finance and SCA.

connectpay.com/embedded-finance-with-sca-for-b2c
  • SCA-Enabled B2C Payments — Enhance Security For Transactions
  • Multi-Method B2C Payments — Maximize Customer Options
  • Multi-Currency B2C Accounts — Offer Global Payment Flexibility
  • API-Driven Integration — Simplify Onboarding Process

Market Segments

Billion USD 0 30 60 90 120 150 Embedded financ… Card issuing an… Marketplace pay… Payment process… KYC/AML and ide… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% CAGR Growth Potential

Embedded finance and banking-as-a-service

Programmatic financial infrastructure and APIs enabling platforms to embed account onboarding, connected accounts, card issuing, payouts, and payment orchestration into their products.

Market size: $60.0B CAGR: 20%
Search results provided no explicit market-size or CAGR figures for embedded finance/BaaS. Estimate uses internal industry knowledge and comparable fintech market signals: large addressable payments and banking services flows being replatformed into embedded products, broad adoption of card-issuing, account onboarding, payouts and payment orchestration by marketplaces and platforms, and multiple public market reports (industry consensus) that place the global embedded finance market in the multiple‑tens of billions today with sustained double‑digit growth. Given those inputs, a mid‑range current market size estimate of about $60B and a growth potential of ~20% CAGR reflects moderate adoption continuing through expanded platform integration and increased monetization of financial rails.

Card issuing and management

Capabilities to issue, manage, and lifecycle physical and virtual payment cards, including branding, program configuration, and card-wallet linkage.

Market size: $18.7B CAGR: 12.8%
Search results show differing scopes: Juniper reports modern card issuing platforms transaction value ($1.8bn in 2025, $4.2bn in 2030), while broader ‘card issuance’ and ‘embedded card issuing’ reports estimate market sizes around $17.6–18.7bn with CAGRs reported between 7.8% and 16.2%. I selected the Makdatainsights 2025 market size (USD 18.7bn) as the primary baseline for the card issuing & management systems market and used a midpoint CAGR (≈12.8%) that balances reported growth rates (linked sources and Juniper’s implied higher growth for platform transaction value).

Marketplace payments and split settlement

Functions for multi-vendor marketplaces including multi-merchant baskets, split payments and settlement, multi-tenant merchant handling, and marketplace-ready payment gateway capabilities.

Market size: $128.6B CAGR: 11.7%
Primary estimate uses HTF Market Intelligence’s figure for the Online Payment and Settlement Service market (covers payment gateways, settlement and related services), which aligns closely with marketplace payment and split-settlement functionality. I cross-checked adjacent market figures (instant/real-time payments, digital marketplace GMV and cross-border payments) to confirm scale and growth context and to justify using HTF’s market-level sizing as the best match for the segment.

Payment processing and merchant services

Core acceptance and settlement capabilities including authorization, routing, and merchant acquiring for online and omnichannel transactions.

Market size: $140.6B CAGR: 17.5%
Primary estimate based on The Business Research Company report: payment processing solutions market size $140.63B (2025) with a 17.5% CAGR to 2030. Other search results show a 2025 range of about $74B–$173B and CAGRs from ~9%–20%; the BRC figure was used as the principal source because it explicitly matches the payment acceptance/settlement scope and provides a near‑term CAGR for the core segment.

KYC/AML and identity verification

Integrated compliance screening and identity verification workflows including PEP/sanctions checks and AI-powered ID validation to meet regulatory onboarding requirements.

Market size: $16.0B CAGR: 15%
Estimates draw on multiple industry reports for the global identity/ID verification market (which includes KYC/KYB and AML screening). MarketsandMarkets (2025–2030) projects growth from USD 14.34B (2025) to USD 29.32B (2030) at a 15.4% CAGR. Fortune Business Insights reports ~USD 13.75B in 2025 and a 15.6% CAGR into the 2026–2034 period. Juniper reports USD 18.8B in 2026 and USD 29.0B by 2030. I reconciled these mid‑2020s market values and consensus mid‑teens CAGR to estimate a current market size of about USD 16B and growth potential near 15% CAGR for KYC/AML + identity verification workflows.
TH TH DI 3 references

Related Organizations

Common Questions

What does ConnectPay do?
ConnectPay is an Electronic Money Institution and a unified financial platform focused on online and digital businesses. It offers an all-in-one, API-driven suite that enables embedded finance and compliant financial services at scale. The company emphasizes enabling online platforms and marketplaces to scale efficiently by handling complex regulatory requirements (KYC, AML, and related procedures) and providing secure, flexible access to payments, multi-currency capabilities, and banking infrastructure. ConnectPay commits to transparency, innovation, and partnership with customers, employees, and partners to drive adoption of modern, compliant financial solutions across ecosystems.
What is ConnectPay's role in the Embedded finance and banking-as-a-service market?
Programmatic financial infrastructure and APIs enabling platforms to embed account onboarding, connected accounts, card issuing, payouts, and payment orchestration into their products.
What is ConnectPay's role in the Card issuing and management market?
Capabilities to issue, manage, and lifecycle physical and virtual payment cards, including branding, program configuration, and card-wallet linkage.
How was the Embedded finance and banking-as-a-service market size estimate for ConnectPay calculated?
Search results provided no explicit market-size or CAGR figures for embedded finance/BaaS. Estimate uses internal industry knowledge and comparable fintech market signals: large addressable payments and banking services flows being replatformed into embedded products, broad adoption of card-issuing, account onboarding, payouts and payment orchestration by marketplaces and platforms, and multiple public market reports (industry consensus) that place the global embedded finance market in the multiple‑tens of billions today with sustained double‑digit growth. Given those inputs, a mid‑range current market size estimate of about $60B and a growth potential of ~20% CAGR reflects moderate adoption continuing through expanded platform integration and increased monetization of financial rails.
How was the Card issuing and management market size estimate for ConnectPay calculated?
Search results show differing scopes: Juniper reports modern card issuing platforms transaction value ($1.8bn in 2025, $4.2bn in 2030), while broader ‘card issuance’ and ‘embedded card issuing’ reports estimate market sizes around $17.6–18.7bn with CAGRs reported between 7.8% and 16.2%. I selected the Makdatainsights 2025 market size (USD 18.7bn) as the primary baseline for the card issuing & management systems market and used a midpoint CAGR (≈12.8%) that balances reported growth rates (linked sources and Juniper’s implied higher growth for platform transaction value).
ConnectPay — company overview