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www.clozd.com

Lehi, UT, United States

Clozd delivers buyer feedback and win-loss insights to help organizations win more deals and strengthen products, messaging, and revenue strategies.

Clozd helps organizations understand why they win and lose business by collecting buyer feedback and delivering unbiased, actionable insights at scale. Through tens of thousands of win-loss interviews across industries, Clozd analyzes interview data to reveal decision drivers and opportunities for product, marketing, and sales improvements. The company serves B2B brands seeking to align product roadmaps, messaging, and customer experience with real buyer needs, with capabilities in qualitative research, data analysis, and executive-level reporting that inform cross-functional strategy.

Mission statement

We deliver in-depth, unbiased buyer feedback that helps organizations uncover the real reasons they win and lose business.

Products & Services

Clozd Platform Platform

Uncover insights that help organizations improve sales win rates and product alignment.

www.clozd.com/product/platform
  • CRM Integrations — Automate Feedback Collection
  • Live Interviews — Direct Buyer Engagement
  • Security & Standards — Ensure Data Protection
  • Unbiased Buyer Feedback — Capture Honest Buyer Perspectives
  • Clozd MCP — Ground AI Decisions in Real Data
  • Gong Integration — Combine Insights from Multiple Sources
  • Cross-Functional Insights — Enhance Collaboration Across Teams
  • AI Interviewer — Capture In-Depth Buyer Insights
  • Outreach Automation — Efficiency in Feedback Processes
  • Program Design & Setup — Tailored Implementation Support
  • Scale of Interviews — Access Extensive Buyer Insights
  • Flex Interviews — Enhance Interview Flexibility
  • Open API — Facilitate Data Integration
  • Continuous Improvement Framework — Drive Sustainable Growth
  • Delivery of Insights — Streamline Information Sharing
  • Slack Integration — Real-Time Communication

Clozd Expert Network Service

Get tailored insights through expert-led interviews to inform strategic decisions.

www.clozd.com/expert-network
  • Certified Interviewers — Guarantee Quality Interviews
  • Impactful Insights — Drive Strategic Decisions
  • Project-Based Matching — Tailor Expertise to Needs
  • Flexible Engagement — Schedule On Your Terms
  • Competitive Compensation — Attract Top Experts

Market Segments

Billion USD 0 0.5 1 1.5 2 2.5 3 3.5 Win-loss analysis Voice of the cu… Buyer interview… Product roadmap… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

Win-loss analysis

Capabilities that collect, coordinate, and analyze buyer feedback to determine why deals are won or lost, delivering executive reporting and CRM-connected insights to improve win rates.

Market size: $1.0B CAGR: 12%
Estimate based on the search results showing a growing, measurable adoption of win-loss programs by B2B organizations and presence of specialized service and software providers. Assumptions: a target population of mid-market and enterprise buyers (tens of thousands globally) purchasing ongoing win-loss services or subscriptions; typical annual program spend ranging from low tens of thousands to low hundreds of thousands of USD; plus supporting SaaS tooling and integrations. The market is nichified within broader revenue-intelligence, sales enablement, and market research categories; rising ROI claims and cited Gartner impacts (improved win rates and revenue lift) support above-market growth driven by CRM integration, AI-enabled analysis, and continuous-program adoption.
GA TH 2 references

Voice of the customer programs

Programs that capture unbiased buyer feedback at scale and synthesize it for cross-functional teams to inform product, marketing, and customer experience decisions, with integrations to Slack and CRM systems.

Market size: $3.2B CAGR: 14%
Estimated based on VoC software market figures in the provided search results. A market report excerpt lists the global VoC software market at ~$3.2B in 2023 with an estimated CAGR of ~14% (2023–2033); this aligns with the voice-of-the-customer program category (software platforms that capture and synthesize customer feedback).
GL PR 2 references

Buyer interview networks

On-demand access to certified, trained interviewers and managed one-on-one interview services for high-quality qualitative research and decision-driver discovery.

Market size: $1.2B CAGR: 16%
Estimate derived by treating buyer interview networks as a subset of the expert-network/qualitative research market. Nexus reports the global expert-network market at $3.8B (2024) growing to $4.4B (2025, ~16% CAGR). Assuming buyer interview services (on-demand moderated one‑on‑one interviews and managed recruiting) represent roughly 25–35% of expert-network revenues yields an estimated market size ~USD 1.2B. Growth potential set near the expert-network CAGR (16%), supported by strong demand for rapid customer insight, AI-enabled recruitment/matching, and rising buyer-led research budgets.
TH PR 2 references

Product roadmap and messaging optimization

Research-driven insights and analysis used to prioritize product features and refine value propositions and messaging based on identified buyer decision drivers.

Market size: $2.6B CAGR: 6.6%
Primary basis: WiseGuyReports ‘Global Product Roadmap Tool Market’ valuation and forecast (reports $2.48B in 2024; $2.64B in 2025; projects $5.0B by 2035 at a 6.6% CAGR). Supplemental search results describe product roadmap/messaging importance but do not provide explicit sizing, so the WiseGuyReports figures drive the estimate.
MA 1 reference

Related Organizations

Common Questions

What does Clozd, Inc. do?
Clozd helps organizations understand why they win and lose business by collecting buyer feedback and delivering unbiased, actionable insights at scale. Through tens of thousands of win-loss interviews across industries, Clozd analyzes interview data to reveal decision drivers and opportunities for product, marketing, and sales improvements. The company serves B2B brands seeking to align product roadmaps, messaging, and customer experience with real buyer needs, with capabilities in qualitative research, data analysis, and executive-level reporting that inform cross-functional strategy.
What is Clozd, Inc.'s role in the Win-loss analysis market?
Capabilities that collect, coordinate, and analyze buyer feedback to determine why deals are won or lost, delivering executive reporting and CRM-connected insights to improve win rates.
What is Clozd, Inc.'s role in the Voice of the customer programs market?
Programs that capture unbiased buyer feedback at scale and synthesize it for cross-functional teams to inform product, marketing, and customer experience decisions, with integrations to Slack and CRM systems.
How was the Win-loss analysis market size estimate for Clozd, Inc. calculated?
Estimate based on the search results showing a growing, measurable adoption of win-loss programs by B2B organizations and presence of specialized service and software providers. Assumptions: a target population of mid-market and enterprise buyers (tens of thousands globally) purchasing ongoing win-loss services or subscriptions; typical annual program spend ranging from low tens of thousands to low hundreds of thousands of USD; plus supporting SaaS tooling and integrations. The market is nichified within broader revenue-intelligence, sales enablement, and market research categories; rising ROI claims and cited Gartner impacts (improved win rates and revenue lift) support above-market growth driven by CRM integration, AI-enabled analysis, and continuous-program adoption.
How was the Voice of the customer programs market size estimate for Clozd, Inc. calculated?
Estimated based on VoC software market figures in the provided search results. A market report excerpt lists the global VoC software market at ~$3.2B in 2023 with an estimated CAGR of ~14% (2023–2033); this aligns with the voice-of-the-customer program category (software platforms that capture and synthesize customer feedback).
Clozd, Inc. — company overview