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www.cakeequity.comVenice, CA, United States
Bake That Cake Pty Ltd delivers a platform to simplify equity administration for startups and their advisers.
Bake That Cake Pty Ltd, operating as Cake Equity, provides a cloud-based platform that helps startups, founders, finance teams, legal ops, and investors manage equity and ownership. The company focuses on simplifying equity administration, ensuring compliance and transparency, and enabling scalable governance across teams and jurisdictions. By consolidating cap tables, equity incentives, investor relations, and related workflows, Cake Equity supports founders and their advisors in making informed equity decisions throughout the startup lifecycle.
Mission statement
To simplify and standardize equity management for startups and their professional partners, enabling clear ownership, informed decision-making, and compliant, scalable governance across global teams.
Products & Services
Cap Table Product
Effortlessly manage your cap table for clarity and investor readiness.
www.cakeequity.com/features/cap-table- ✓ Cap Table Hygiene — Ensures Accurate Ownership Records
- ✓ Investor-Ready Reporting — Facilitates Faster Fundraising
- ✓ Audit Log — Maintains Transparency
- ✓ Scenario Modeling — Models Future Scenarios
- ✓ Flexible Document Management — Streamlines Workflow
- ✓ Free Migration — Simplifies Transition
Equity Incentives Product
Streamline equity management and boost team motivation with comprehensive incentive solutions.
www.cakeequity.com/features/equity-incentives- ✓ Employee Motivation Tools — Foster Team Engagement
- ✓ Stock Option Issuance — Simplify Stock Management
- ✓ Customizable Vesting Engines — Tailor Your Plans
- ✓ Equity Compliance Tools — Stay Audit-Ready
- ✓ Restricted Stock Grants — Reward with Real Ownership
- ✓ Equity Benchmarking — Make Informed Offers
- ✓ Global Equity Management — Manage Global Teams
Capital Raise Product
Streamline your capital raise by tracking SAFEs and convertible notes while keeping investors informed.
www.cakeequity.com/features/capital-raise- ✓ Convertible Notes — Track Notes Effectively
- ✓ Investor Relations — Engage Investors Seamlessly
- ✓ SAFEs Management — Efficiently Manage SAFEs
- ✓ Automated Legal Workflows — Accelerate Your Raise
- ✓ Scenario Modeling — Predict Ownership Changes
- ✓ Real-Time Notifications — Receive Instant Updates
Audits and Compliance Services Service
Ensure tax compliance and audit readiness with professional valuation services and documentation.
www.cakeequity.com/features/audits-compliance- ✓ IRS-Compliant 409A Reports — Generate Compliant Reports
- ✓ 83(b) Election Tracking — Track Elections Timely
- ✓ IRS Form 3921 Generation — Generate IRS-Ready Reports
- ✓ Rapid Turnaround — Achieve Fast Completion
- ✓ Audit-Proof Documentation — Ensure Audit Readiness
- ✓ Expert Appraisers — Consult With Experts
My Cake Employee App Platform
Empower teams with engagement and clarity on equity value through My Cake.
www.cakeequity.com/features/employee-motivation- ✓ Goal Setting and Education — Set Personal Equity Goals
- ✓ Two-way Communication — Facilitate Employee Engagement
- ✓ Future Value Scenarios — Visualize Potential Equity Growth
- ✓ Seamless Equity Tracking — Monitor Vesting Progress
- ✓ Mobile-First Design — Access Equity Anytime, Anywhere
Market Segments
Cap table management
Maintaining accurate ownership records, audit logs, scenario modeling and investor‑ready reporting to support governance and fundraising readiness.
Equity compensation management
Issuance, vesting, tracking and global administration of stock options, RSUs/RSAs and custom vesting schedules with compliance reporting.
Fundraising and investor communications
Managing SAFEs, convertible notes and related legal workflows, plus investor relations and real‑time notifications to streamline capital raises.
Valuation and tax compliance
409A valuations, 83(b) election tracking, IRS form generation and audit‑ready documentation to meet tax and regulatory obligations.
Employee equity engagement
Mobile‑first education and communication that visualizes equity value, vesting schedules and future scenarios to increase employee understanding and retention.
Related Organizations
EquityList is a global cap table and equity management platform helping companies manage ownership, ESOPs, and governance with automated workflows.
Eqvista is a cloud-based equity management platform helping companies manage cap tables, valuations, and equity workflows.
Common Questions
- What does Bake That Cake Pty Ltd do?
- Bake That Cake Pty Ltd, operating as Cake Equity, provides a cloud-based platform that helps startups, founders, finance teams, legal ops, and investors manage equity and ownership. The company focuses on simplifying equity administration, ensuring compliance and transparency, and enabling scalable governance across teams and jurisdictions. By consolidating cap tables, equity incentives, investor relations, and related workflows, Cake Equity supports founders and their advisors in making informed equity decisions throughout the startup lifecycle.
- What is Bake That Cake Pty Ltd's role in the Cap table management market?
- Maintaining accurate ownership records, audit logs, scenario modeling and investor‑ready reporting to support governance and fundraising readiness.
- What is Bake That Cake Pty Ltd's role in the Equity compensation management market?
- Issuance, vesting, tracking and global administration of stock options, RSUs/RSAs and custom vesting schedules with compliance reporting.
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