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www.bbb.org

A nonprofit network promoting marketplace trust through accreditation, standards, and consumer/business resources.

BBB is a nonprofit organization that aims to advance marketplace trust. It helps people find businesses they can rely on and helps businesses earn trust through transparency, responsiveness, and integrity. BBB provides standards-based accreditation, education, and tools that reward transparency and responsiveness, including business profiles, complaint resolution, and scam reporting, and it operates through a network of local BBBs to serve communities.

Mission statement

BBB's mission is to be the leader in advancing marketplace trust.

Products & Services

BBB Accreditation Service

Enhance business credibility and consumer trust with BBB Accreditation.

www.bbb.org/get-accredited
  • Integrity — Establish Ethical Reputation
  • Trust building — Create a Reliable Business Image
  • Advertising honesty — Foster Customer Trust
  • Honor promises — Build Long-term Relationships
  • Responsiveness — Enhance Customer Satisfaction
  • Truthful representations — Ensure Accurate Customer Expectations
  • Privacy safeguards — Safeguard Consumer Information
  • Transparency — Promote Clarity in Transactions

BBB Learning Platform

Empower your business with on-demand courses and exclusive resources from BBB Learning.

www.bbb.org/all/business-education
  • Google Career Certificates Access — Access High-Growth Certificates
  • Building Trusted Businesses Course — Gain Free Course Access
  • Sandler Sales Training Partnership — Enhance Sales Skills
  • Ethical Leadership Development — Cultivate Ethical Leadership
  • Digital Marketing Certificate — Achieve Certification
  • SHRM Membership Discount — Save on HR Membership
  • MindEdge Course and Certificate Discounts — Save on Learning Opportunities

BBB Directory Platform

Find trustworthy businesses and boost your credibility.

www.bbb.org/get-listed
  • Business Profile Creation and Listing — Boost Visibility
  • Accreditation Display — Showcase Accreditation
  • Customer Reviews Management — Influence Reputation
  • Increased Visibility and Credibility — Gain Trust

BBB Scam Tracker Platform

Empower consumers to report and avoid scams through a community-driven platform.

www.bbb.org/scamtracker
  • Browse and Research Scams — Identify Patterns And Warnings
  • Submit Scam Reports — Document And Share Experiences
  • Community-Driven Warnings — Protect Fellow Consumers
  • Scam Prevention Guide — Learn How To Spot Scams

Market Segments

Trust and accreditation

Certification and trustmark programs that validate businesses against standards for transparency, responsiveness, and ethical practices to signal credibility to consumers and partners.

Local business discovery and reputation management

Online business listings and profile marketplaces that improve local search visibility, host customer reviews, and enable businesses to manage reputation and display trust signals.

Workforce training and professional development

On-demand courses, certificates, and training programs focused on leadership, ethics, digital marketing, and skills development for business owners and employees.

Consumer protection and scam intelligence

Community-driven reporting and intelligence services that collect, aggregate, and surface scam reports and prevention guidance to help consumers avoid fraud and inform stakeholders.

Common Questions

What does Better Business Bureau do?
BBB is a nonprofit organization that aims to advance marketplace trust. It helps people find businesses they can rely on and helps businesses earn trust through transparency, responsiveness, and integrity. BBB provides standards-based accreditation, education, and tools that reward transparency and responsiveness, including business profiles, complaint resolution, and scam reporting, and it operates through a network of local BBBs to serve communities.
What is Better Business Bureau's role in the Trust and accreditation market?
Certification and trustmark programs that validate businesses against standards for transparency, responsiveness, and ethical practices to signal credibility to consumers and partners.
What is Better Business Bureau's role in the Local business discovery and reputation management market?
Online business listings and profile marketplaces that improve local search visibility, host customer reviews, and enable businesses to manage reputation and display trust signals.
Better Business Bureau — company overview