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www.b2bwave.com

Toronto, Canada

A global B2B eCommerce platform for wholesale distributors, brands, manufacturers, and suppliers.

B2B Wave provides the simpler B2B eCommerce platform for wholesale distributors, brands, manufacturers, and suppliers. It enables organizations to create private online stores with self-service ordering, manage catalogs, pricing, and orders, and connect with 2,000+ apps and popular business systems through integrations. The platform serves a global audience and focuses on modernizing wholesale operations with scalable workflows and centralized order management.

Mission statement

To empower wholesale businesses to scale by providing an intuitive, integrated, and self-service B2B eCommerce platform that simplifies ordering, pricing, catalogs, and collaboration with partners.

Products & Services

B2B Wave platform Platform

Empower your B2B operations with streamlined ordering, real-time inventory, and customizable storefronts.

www.b2bwave.com/features
  • APIs and integrations — Integrate Seamlessly Across Platforms
  • Branded storefronts — Customize Your Brand Experience
  • Inventory and backorder management — Streamline Inventory Control
  • Automated invoicing — Reduce Manual Workload
  • Ordering and quotes workflow — Enhance Order Management
  • Pricing and discounts by customer — Implement Flexible Pricing Strategies
  • Privacy and product visibility controls — Control Product Access
  • Customer and sales rep management — Optimize Customer Relationships
  • PDF catalogs and product feeds — Create Engaging Product Presentations
  • Product data management — Easily Manage Product Information

Market Segments

Billion USD 0 3 6 9 12 15 18 B2B e-commerce … Configure, pric… Catalog and pri… Product Informa… Order manageme… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

B2B e-commerce and omnichannel commerce

Capabilities that enable manufacturers, distributors, and retailers to offer a B2B shopping experience with B2C UX, self-service buying, customer-specific pricing, quick reorders, and synchronized omnichannel catalog and checkout.

Market size: $12.0B CAGR: 12%
No explicit market-size or CAGR figures were present in the provided search results. Estimate uses internal market knowledge: this segment refers to B2B e‑commerce and omnichannel commerce platforms/software (vendors such as Salesforce, Adobe, SAP, commercetools, Shopify Plus and professional services). Aggregate commercial platform and services revenue for enabling B2B/omnichannel commerce is likely in the low‑teens (USD billions) in recent years, driven by digital transformation of manufacturers, distributors and retailers. Ongoing migration from legacy EDI/ERP workflows to self‑service, headless commerce and omnichannel checkout supports a sustained mid‑teens to low‑teens CAGR; a conservative central estimate is ~12% CAGR.

Configure, price, quote (CPQ) and order management

Guided selling, configurator-driven BOM generation, dynamic pricing, automated quotes, change order management and bulk line editing to ensure quote accuracy and streamline order-to-cash workflows.

Market size: $3.6B CAGR: 15.74%
Primary estimate uses Mordor Intelligence’s forecast of a USD 3.63 billion CPQ market in 2026 with a 15.74% CAGR (2026–2031). BusinessResearchInsights provides a lower 2026 estimate (USD 1.76B) and 14.36% CAGR to 2035; PinkusPartners cites broader analyst ranges (CAGR ~12–16% and terminal values ~$3.4–8B). The Mordor figure was used as the primary basis given its explicit 2026 market value and CAGR in the search results.
MA EX GE 3 references

Catalog and pricing management

Centralized product information, variant and data-sheet management, and customer-specific pricing controls used to deliver tailored catalogs and pricing across channels.

Market size: $2.4B CAGR: 8.1%
Synthesized figures from three industry reports. 2025 market-size estimates range from $1.9B to $2.8B; I select the midpoint/representative 2025 value of $2.41B. Reported CAGRs range 5.6%–11.3%; I use 8.1% (FMI) as the representative growth potential consistent with the consensus of sources.
CA TH TH 3 references

Product Information Management

Centralize, enrich, and distribute product data and listings across sales channels to ensure consistent e-commerce product experiences.

Market size: $16.9B CAGR: 15.2%
Multiple market reports in the search results provide explicit 2025 market sizes and forecast CAGRs that vary (USD 5.48B to ~20.95B and CAGRs ~15–19%). I used the SNS Insider 2025 valuation (USD 16.88B) as a conservative midpoint and adopted its CAGR (15.2%), which aligns with Fortune Business Insights' ~15% CAGR, reflecting consensus growth potential for PIM solutions.

Order management and omnichannel fulfillment

Capabilities for real-time inventory visibility, order promising, orchestration and store-based fulfillment to optimize click-to-deliver customer experiences.

Market size: $5.0B CAGR: 12.7%
Estimate based primarily on industry market reports in the provided results. ReAnIn reports the Order Management market at USD 4,979.60 million (2025) with a 12.7% CAGR and was used as the primary source because it explicitly defines the OMS market size and forecast. Other sources show variation (Congruence: USD 3,188.2M in 2025, CAGR 7.4%; Value Market Research: USD 3.98B in 2023 to USD 11.12B by 2032, CAGR ~12.1%), reflecting definitional and scope differences (OMS vs. multichannel/multichannel order management). The chosen estimate aligns with the ReAnIn definition (software + services across omnichannel/order orchestration) and is supported by higher-end projections in other reports, indicating strong double-digit growth potential.
OR TH MU 3 references

Related Organizations

Common Questions

What does B2B Wave Inc. do?
B2B Wave provides the simpler B2B eCommerce platform for wholesale distributors, brands, manufacturers, and suppliers. It enables organizations to create private online stores with self-service ordering, manage catalogs, pricing, and orders, and connect with 2,000+ apps and popular business systems through integrations. The platform serves a global audience and focuses on modernizing wholesale operations with scalable workflows and centralized order management.
What is B2B Wave Inc.'s role in the B2B e-commerce and omnichannel commerce market?
Capabilities that enable manufacturers, distributors, and retailers to offer a B2B shopping experience with B2C UX, self-service buying, customer-specific pricing, quick reorders, and synchronized omnichannel catalog and checkout.
What is B2B Wave Inc.'s role in the Configure, price, quote (CPQ) and order management market?
Guided selling, configurator-driven BOM generation, dynamic pricing, automated quotes, change order management and bulk line editing to ensure quote accuracy and streamline order-to-cash workflows.
How was the B2B e-commerce and omnichannel commerce market size estimate for B2B Wave Inc. calculated?
No explicit market-size or CAGR figures were present in the provided search results. Estimate uses internal market knowledge: this segment refers to B2B e‑commerce and omnichannel commerce platforms/software (vendors such as Salesforce, Adobe, SAP, commercetools, Shopify Plus and professional services). Aggregate commercial platform and services revenue for enabling B2B/omnichannel commerce is likely in the low‑teens (USD billions) in recent years, driven by digital transformation of manufacturers, distributors and retailers. Ongoing migration from legacy EDI/ERP workflows to self‑service, headless commerce and omnichannel checkout supports a sustained mid‑teens to low‑teens CAGR; a conservative central estimate is ~12% CAGR.
How was the Configure, price, quote (CPQ) and order management market size estimate for B2B Wave Inc. calculated?
Primary estimate uses Mordor Intelligence’s forecast of a USD 3.63 billion CPQ market in 2026 with a 15.74% CAGR (2026–2031). BusinessResearchInsights provides a lower 2026 estimate (USD 1.76B) and 14.36% CAGR to 2035; PinkusPartners cites broader analyst ranges (CAGR ~12–16% and terminal values ~$3.4–8B). The Mordor figure was used as the primary basis given its explicit 2026 market value and CAGR in the search results.
B2B Wave Inc. — company overview