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www.b2binternational.com

Global market research consultancy delivering B2B brand, customer and market insights.

B2B International is a global market research consultancy that specializes in business-to-business insights. The company delivers end-to-end research focused on understanding markets, opportunities, brands and customers, with services spanning brand tracking, customer research and segmentation, market sizing, market opportunity analysis, pricing and proposition testing, and thought leadership. Its work is aimed at helping organisations make evidence-based decisions that drive growth and competitive advantage.

Mission statement

To deliver evidence-based, actionable market and brand insights that help business-to-business organisations grow and compete effectively.

Products & Services

Brand & Communications Service

Enhance brand visibility and track performance effectively.

www.b2binternational.com/what-we-do/brand
  • Brand Awareness Tracking — Monitor Brand Visibility
  • Campaign Effectiveness Research — Optimize Campaign Performance
  • Brand Perception Research — Gain Competitive Insights
  • Brand Strategy Research — Enhance Brand Strategy
  • Brand Identity Testing — Refine Brand Image
  • Stakeholder Perceptions Research — Engage Key Stakeholders

Customer Research & Segmentation Service

Enhance customer loyalty and insights through comprehensive research and segmentation solutions.

www.b2binternational.com/what-we-do/customers
  • Customer Journey Research — Optimize Customer Experience
  • Customer Loyalty Research — Strengthen Customer Relationships
  • Buyer Persona Research — Identify Target Audiences Effectively
  • Customer Needs Research — Tailor Offerings to Customer Needs
  • Customer Segmentation Research — Unlock Market Potential
  • Net Promoter Score (NPS) — Gauge Customer Loyalty
  • Lost Customer Research — Recover Lost Business

Markets & Opportunities Service

Identify and evaluate new market opportunities to drive growth.

www.b2binternational.com/what-we-do/markets
  • Competitive Intelligence — Identify Market Trends
  • Go-to-Market Planning — Formulate Effective Strategies
  • Market Assessment & Situation Analysis — Assess Current Market Conditions
  • Market Sizing Analysis — Quantify Market Potential
  • Usage & Attitude Research — Gain Consumer Insights

Product, Proposition & Pricing Service

Supports the creation of profitable propositions for market launch.

www.b2binternational.com/what-we-do/product
  • Concept Validation Testing — Validates Idea Viability
  • Go-to-Market Research — Strategizes Product Launch
  • Product Optimization Research — Enhances Product Appeal
  • Ideation Research — Fosters Innovative Ideas
  • Opportunity Sizing Research — Identifies Market Potential

Thought Leadership Research Service

Establish authority with evidence-based thought leadership content.

www.b2binternational.com/what-we-do/brand/thought-leadership-research
  • Thought Leadership Content Development — Develop Evidence-Based Content
  • Expert Analysis and Recommendations — Receive Expert Recommendations
  • Market Positioning Insights — Enhance Brand Positioning

Insights Platform

Gain strategic insights to enhance decision-making and drive growth.

www.b2binternational.com/insights
  • Business Strategy Insights — Inform Strategic Decisions
  • Customer Experience Insights — Boost Customer Loyalty
  • Market Assessment & Entry Insights — Identify New Opportunities
  • Marketing Effectiveness & Strategy Insights — Enhance Marketing Strategies
  • Branding Insights — Enhance Brand Strategy
  • Employee & Stakeholder Engagement Insights — Improve Engagement Strategies
  • FAQ Insights — Clarify Common Queries

Market Segments

Brand research and tracking

Measures brand awareness, health, positioning and campaign effectiveness to guide brand strategy and communications across markets.

Customer segmentation and experience research

Develops buyer personas, segments customers, maps journeys and measures satisfaction and loyalty to inform targeting, retention and product decisions.

Market sizing and opportunity analysis

Assesses market size, growth potential, competitive landscape and go-to-market feasibility to prioritize opportunities and build business cases.

Product and pricing research

Validates concepts, sizes opportunities, optimizes product features and pricing and tests go-to-market propositions for commercial viability.

Thought leadership research

Produces evidence-based insights and content to articulate market positioning and support reputation and demand-generation efforts.

Related Organizations

Common Questions

What does B2B International do?
B2B International is a global market research consultancy that specializes in business-to-business insights. The company delivers end-to-end research focused on understanding markets, opportunities, brands and customers, with services spanning brand tracking, customer research and segmentation, market sizing, market opportunity analysis, pricing and proposition testing, and thought leadership. Its work is aimed at helping organisations make evidence-based decisions that drive growth and competitive advantage.
What is B2B International's role in the Brand research and tracking market?
Measures brand awareness, health, positioning and campaign effectiveness to guide brand strategy and communications across markets.
What is B2B International's role in the Customer segmentation and experience research market?
Develops buyer personas, segments customers, maps journeys and measures satisfaction and loyalty to inform targeting, retention and product decisions.
B2B International — company overview