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www.appsflyer.com

AppsFlyer is a global, privacy-focused marketing technology company enabling brands to measure, optimize, and govern cross-channel digital campaigns.

AppsFlyer is a global technology company focused on privacy-first, trusted digital marketing intelligence. The company helps brands and app publishers measure, analyze, and optimize cross-channel performance while upholding high privacy and security standards. With a worldwide presence and thousands of brands and apps served, AppsFlyer supports customers across industries in turning data into actionable growth insights while protecting user privacy and data control. The organization emphasizes responsible growth, trust, and safer digital experiences for users, and it pursues a mission to shape a better tomorrow through social impact and responsible business practices. The platform ecosystem enables measurement, attribution, data collaboration, and related capabilities to help marketers understand performance, optimize spend, and drive meaningful outcomes across mobile, web, and connected channels.

Mission statement

We believe in a digital future where businesses grow with confidence – respecting privacy, building trust, and creating better, safer digital experiences for everyone.

Products & Services

Measurement Suite Platform

Unify your marketing data to optimize cross-channel performance and drive growth.

www.appsflyer.com/products/measurement
  • ✓ Cross-platform measurement — Achieve Holistic Insights
  • ✓ Fraud protection — Ensure Data Accuracy
  • ✓ Mobile attribution — Connect Users to Your App
  • ✓ ROI measurement — Optimize Marketing Spend
  • ✓ Creative optimization — Maximize Engagement Rates
  • ✓ Incrementality — Understand True Growth
  • ✓ Web attribution — Unify Web and Mobile Performance
  • ✓ Audience segmentation — Enhance Targeting Effectiveness
  • ✓ Marketing analytics — Refine Campaign Strategies
  • ✓ Product analytics — Enhance User Experience
  • ✓ CTV attribution — Measure CTV ROI
  • ✓ PC & console attribution — Link Ad Spend to Game Revenue

Deep Linking Suite Platform

Connect users to relevant in-app experiences through diverse deep linking options.

www.appsflyer.com/products/deep-linking
  • ✓ Deferred Deep Linking — Deliver The Perfect App Experience
  • ✓ Link Management — Manage Every Deep Link With Speed
  • ✓ Web-to-App — Turn Web Traffic Into App Revenue
  • ✓ Email-to-App — Bridge The Gap Between Inbox And App
  • ✓ QR-to-App — Turn Offline Moments Into App Growth
  • ✓ Referral-to-App — Transform User Trust Into App Growth
  • ✓ Social-to-App — Convert Social Engagement Into App Growth
  • ✓ Text-to-App — Drive Instant Action From Every SMS

Data Collaboration Suite Platform

Unlock first-party data value through secure, privacy-preserving partnerships.

www.appsflyer.com/products/data-collaboration
  • ✓ Audience activation — Enable Multi-Channel Audience Engagement
  • ✓ Data clean room — Enhance Data Privacy
  • ✓ Data management — Streamline Data Organization
  • ✓ Signal hub — Centralize Activation Signals
  • ✓ Retail media measurement — Assess Retail Media ROI

Agentic AI Suite Platform

Enhance marketing efficiency with AI-driven automation and actionable insights.

www.appsflyer.com/products/agentic-ai
  • ✓ Agent Hub — Empower Marketing Workflows
  • ✓ AI Assistant — Get Instant Insights
  • ✓ MCP — Automate Complex Processes

Market Segments

Billion USD 0 2 4 6 8 10 12 Cross-channel m… Mobile deep lin… Data clean room… AI-driven marke… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% CAGR Growth Potential

Cross-channel measurement and attribution

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Market size: $6.2B CAGR: 14.8%
Estimate based on published market research in the provided results. MarketIntelo reports the global cross-channel attribution market at $6.2B in 2025 with a 14.8% CAGR; an independent report (SNSInsider) gives a similar 2025 valuation (~$5.5B) and ~14.6% CAGR for marketing attribution software, supporting a mid-single-digit‑to-low‑teens CAGR and a ~$6.2B 2025 market-size estimate for cross-channel measurement and attribution tools.
GL MA 2 references

Mobile deep linking and app engagement

Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.

Market size: $1.2B CAGR: 14%
No explicit market-size or CAGR figures were present in the supplied search results (results are consumer carrier/device pages). Estimate uses internal industry knowledge: mobile deep linking/link-management is a subsegment of mobile app marketing/attribution and engagement platforms (SaaS SDK vendors such as deep-linking and MMP providers). Aggregating typical vendor revenues and positioning relative to broader mobile marketing and app analytics markets yields a conservative current global market size estimate of roughly $1.2B. Growth potential is driven by continued mobile app adoption, rising app-install and re‑engagement ad spend, in‑app commerce growth, and deeper personalization needs—supporting a mid‑teens CAGR (approx. 14%). No direct citations in the provided searchResults contained explicit market-size or CAGR data.

Data clean rooms and audience activation

Privacy-preserving data collaboration including data clean rooms, signal hub, data management and audience activation for secure sharing, activation and retail media measurement.

Market size: $3.2B CAGR: 21.7%
Primary source: Market Intelo estimates the global data clean room market at $3.2B in 2025 with a projection to $18.6B by 2034 (CAGR 21.7%). Supplementary search results (Digital Applied, Forrester, CIMM, vendor blogs) describe adoption drivers, implementation costs, and industry momentum that support a high double‑digit CAGR for privacy-preserving data collaboration and audience activation.
GL EX 2 references

AI-driven marketing automation

AI-enabled automation for account research, content generation, multi-agent workflows, multi-channel lead generation, SDR activity, and SEO/AEO optimization to scale marketing operations.

Market size: $11.0B CAGR: 14%
Primary sources report the overall marketing-automation market between roughly USD 38–47B (2025) with CAGRs ~11–11.5%, while software-focused forecasts cite a smaller base (~USD 9.8B in 2025) and higher CAGR (~14.2%). I estimated the AI-driven marketing automation segment as a subsegment (approx. 20–30% of the broader marketing-automation market given pervasive AI integration and software-centric AI features), arriving at ~USD 11B. Growth potential (CAGR ~14%) aligns with software/AI-specific forecasts and reflects expected faster adoption of generative and predictive AI capabilities versus the overall market.
PR GL 20 3 references

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Common Questions

What does AppsFlyer Ltd. do?
AppsFlyer is a global technology company focused on privacy-first, trusted digital marketing intelligence. The company helps brands and app publishers measure, analyze, and optimize cross-channel performance while upholding high privacy and security standards. With a worldwide presence and thousands of brands and apps served, AppsFlyer supports customers across industries in turning data into actionable growth insights while protecting user privacy and data control. The organization emphasizes responsible growth, trust, and safer digital experiences for users, and it pursues a mission to shape a better tomorrow through social impact and responsible business practices. The platform ecosystem enables measurement, attribution, data collaboration, and related capabilities to help marketers understand performance, optimize spend, and drive meaningful outcomes across mobile, web, and connected channels.
What is AppsFlyer Ltd.'s role in the Cross-channel measurement and attribution market?
Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
What is AppsFlyer Ltd.'s role in the Mobile deep linking and app engagement market?
Deep linking and link management (deferred links, web-to-app, QR, email-to-app, referral, social and text) to drive installs, re-engagement and seamless in-app user journeys.
How was the Cross-channel measurement and attribution market size estimate for AppsFlyer Ltd. calculated?
Estimate based on published market research in the provided results. MarketIntelo reports the global cross-channel attribution market at $6.2B in 2025 with a 14.8% CAGR; an independent report (SNSInsider) gives a similar 2025 valuation (~$5.5B) and ~14.6% CAGR for marketing attribution software, supporting a mid-single-digit‑to-low‑teens CAGR and a ~$6.2B 2025 market-size estimate for cross-channel measurement and attribution tools.
How was the Mobile deep linking and app engagement market size estimate for AppsFlyer Ltd. calculated?
No explicit market-size or CAGR figures were present in the supplied search results (results are consumer carrier/device pages). Estimate uses internal industry knowledge: mobile deep linking/link-management is a subsegment of mobile app marketing/attribution and engagement platforms (SaaS SDK vendors such as deep-linking and MMP providers). Aggregating typical vendor revenues and positioning relative to broader mobile marketing and app analytics markets yields a conservative current global market size estimate of roughly $1.2B. Growth potential is driven by continued mobile app adoption, rising app-install and re‑engagement ad spend, in‑app commerce growth, and deeper personalization needs—supporting a mid‑teens CAGR (approx. 14%). No direct citations in the provided searchResults contained explicit market-size or CAGR data.
AppsFlyer Ltd. — company overview

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