What does Amperity, Inc. do?

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amperity.com

Amperity, Inc. provides an AI-powered customer data platform that unifies customer data to power personalized marketing and data-driven decisions for brands.

Amperity, Inc. is a data-driven technology company that provides an AI-powered customer data platform enabling brands to unify and activate customer data across channels. Through AI-powered identity resolution, customizable data models, and automated data workflows, Amperity helps organizations build accurate, unified customer profiles, reduce data bottlenecks, and drive measurable business impact such as improved targeting, personalized experiences, and faster data-driven decision making. More than 400 leading brands use Amperity to gain a holistic view of customers and orchestrate engagement across marketing, analytics, and operations. The company serves a global customer base and emphasizes security, governance, and privacy as foundational capabilities.

Mission statement

To help brands unlock the value of their customer data by automatically unifying identities, enabling real-time activation across channels, and empowering teams with AI-powered insights and governance.

Products & Services

Customer Data Cloud Platform

Transform customer data into actionable insights for smarter marketing and personalized experiences.

amperity.com/platform/customer-data-cloud 9 features

✓ AI-Powered Identity Resolution — Enhance Customer Understanding
✓ Amperity Bridge — Facilitate Seamless Data Sharing
✓ 400+ Pipelines — Automate Data Transfers
✓ AmpAI — Simplify Data Exploration
✓ AI-Powered Predictions — Drive Revenue Growth
✓ Customizable Segmentation — Target Audiences Effectively
✓ Pre-Built Data Models and Insights — Accelerate Insight Generation
✓ Schema-Free Data Ingest — Streamline Data Integration
✓ BI Connect — Enhance BI Efficiency

Identity Resolution Product

Unify customer identities effortlessly with advanced AI-driven resolution for accurate insights.

amperity.com/platform/identity-resolution 8 features

✓ AI-Powered Identity Resolution — Build Unified Profiles Fast
✓ Amperity Bridge — Share Data Seamlessly
✓ Configurable Merge Rules — Enhance Data Accuracy
✓ Customizable Householding — Understand Customer Relationships
✓ Flexible Identity Matching — Utilize Multiple Identity Graphs
✓ Full Transparency and Benchmarking — Build Data Trust
✓ Lakehouse Native — Share Data Efficiently
✓ Sandboxing and Workflow Monitoring — Test Changes Safely

Reverse ETL Product

Easily sync customer insights across your tech stack for real-time activation.

amperity.com/platform/reverse-etl 9 features

✓ 400+ Pre-Built Pipelines — Utilize 400+ Pipelines
✓ Enterprise Security — Protect Customer Data
✓ Compliance Workflows — Ensure Compliance
✓ Lakehouse-Native Data Movement — Streamline Data Movement
✓ Real-Time Personalization — Deliver Timely Interactions
✓ Data Workflow Monitoring — Monitor Data Workflows
✓ Quality Control and Data Audits — Ensure Data Accuracy
✓ Sandbox with Validations — De-risk Changes
✓ Multiple Cloud Hosting Options — Utilize Your Infrastructure

Audience Hub Product

Enhance conversions and customer engagement with AI-driven audience activation and measurement tools.

amperity.com/platform/audience-hub 11 features

✓ AmpAI — Explore Data Effortlessly
✓ Campaign Editor — Design Campaigns Easily
✓ Segment Insights — Gain Actionable Insights
✓ Segments AI Assistant — Identify High-Performing Audiences
✓ Conversion APIs — Optimize Ad Performance
✓ Journeys Canvas — Automate Customer Journeys
✓ Omnichannel Measurement — Measure Marketing Impact
✓ Profile APIs — Personalize Offers Instantly
✓ Lookalike Seeds — Acquire More Customers
✓ Multivariate Testing — Test Variations Effectively
✓ Native A/B Testing — Enhance Engagement

Amperity Bridge Product

Facilitates seamless, secure data sharing with lakehouses to enhance customer data accessibility.

amperity.com/capabilities/data-warehouse 7 features

✓ Data Sharing with Lakehouses — Share Data Effortlessly
✓ No-Copy Sharing — Enable Zero-Copy Sharing
✓ Secure Data Governance — Ensure Data Security
✓ Lakehouse Integration — Integrate Effortlessly
✓ Scalable Processing — Scale Effortlessly
✓ Live Data Access — Access Live Data
✓ Fast Setup — Connect Quickly

Common Questions

What does Amperity, Inc. do?: Amperity, Inc. is a data-driven technology company that provides an AI-powered customer data platform enabling brands to unify and activate customer data across channels. Through AI-powered identity resolution, customizable data models, and automated data workflows, Amperity helps organizations build accurate, unified customer profiles, reduce data bottlenecks, and drive measurable business impact such as improved targeting, personalized experiences, and faster data-driven decision making. More than 400 leading brands use Amperity to gain a holistic view of customers and orchestrate engagement across marketing, analytics, and operations. The company serves a global customer base and emphasizes security, governance, and privacy as foundational capabilities.