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www.akqa.com

AKQA is a global design and innovation company that creates digital services, products and experiences for leading brands.

AKQA is a global design and innovation company that creates digital services, products and experiences. The agency blends creativity, strategy and technology to help brands solve complex problems and deliver meaningful impact. It offers capabilities in experience design, digital products, AI transformation, commerce, technology platforms and brand experiences, delivering end-to-end solutions across a network of studios and locations worldwide. AKQA emphasizes imagination, craft and culture, at the intersection of design and engineering, to push the boundaries of what's possible for brands and people.

Mission statement

AKQA's mission is to unite the 'What if' with the 'How to', creating what's next by challenging conventions and delivering work that is irresistible and enduring.

Products & Services

AI Innovation Service

Leverages AI technology to redefine brand experiences and optimize business solutions.

www.akqa.com/ai
  • AI-Powered Innovation — Enables Transformation.
  • Personalized Engagement — Enhances User Interaction.
  • Predictive Insights — Informs Strategy.
  • Interactive Storytelling — Immerses Audiences.

Digital Product and Experience Design Service

Enhance your digital presence and drive value through transformative experiences.

www.akqa.com/expertise/digital-product-and-experience-design
  • Digital Transformation Acceleration — Enable Fast Value Creation
  • User-Centric Design — Enhance User Engagement
  • AI Integration — Personalize Experiences
  • Cross-Platform Consistency — Maintain Brand Consistency
  • Analytics and Insights — Drive Data-Driven Decisions

Brand Storytelling and Content Service

Creates impactful stories that connect brands with audiences emotionally.

www.akqa.com/expertise/brand-storytelling-and-content
  • Brand Storytelling — Inspires Through Narrative
  • Emotional Resonance — Connects on an Emotional Level
  • Interactive Content Creation — Engages Audiences Actively
  • Cross-Platform Storytelling — Ensures Brand Consistency
  • Data-Driven Insights — Informs with Data

Brand Design and Identity Service

Transform your brand with innovative design that connects and inspires.

www.akqa.com/expertise/brand-design-and-identity
  • Brand Design and Identity — Energise Your Organisation
  • Visual Brand Identity — Establish Visual Recognition
  • Emotional Branding — Create Lasting Connections
  • Strategic Brand Positioning — Differentiate in the Market

Creative Technology Service

Pioneering innovative solutions through creative technology to shape experiences.

www.akqa.com/expertise/creative-technology
  • AI Innovation — Harness AI For Cutting-Edge Solutions
  • Digital Product and Experience Design — Create Tailored Digital Experiences
  • Brand Design and Identity — Develop Unique Brand Identities

Growth Strategy and Optimisation Service

Enhances business growth and optimises strategies for success.

www.akqa.com/expertise/growth-strategy-and-optimisation
  • Targeted Growth Strategies — Achieve Customised Growth.
  • Data-Driven Insights — Leverage Analytics for Decisions.
  • Collaborative Approach — Partner for Strategic Success.
  • Innovative Solutions — Harness Innovation for Growth.

Industrial Design and Space Service

Transform your spaces with sustainable and innovative design solutions.

www.akqa.com/expertise/industrial-design-and-space
  • Sustainable Design Integration — Enhances Environmental Responsibility
  • Vision and Advanced Technologies — Elevates Design Experiences

Market Segments

Billion USD 0 30 60 90 120 150 Digital product… Brand strategy … Brand storytell… AI-driven perso… Industrial and … Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% CAGR Growth Potential

Digital product and experience design

End-to-end design of digital products and interactions that adapt to user intent and context, integrating brand principles into product UX and adaptive experiences.

Market size: $10.9B CAGR: 15.1%
Synthesis of multiple market reports in the provided search results for UX/digital product design services (2025–2026 baseline). I averaged reported 2026 market values (BRI: $8.12B; GMS: $15.64B; Fortune: $8.80B) to estimate ~USD 10.9B. For growth I used reported CAGRs (BRI 14%, GMS 16.24%, Fortune 31.2%, LinkedIn 10.7%) and selected a conservative composite estimate (~15.1% CAGR) reflecting the range and median of sources while de‑weighting the single high outlier.

Brand strategy and identity

Strategic services that define brand purpose, positioning, visual identity, and governance to guide market positioning and consistent customer experiences.

Market size: $30.0B CAGR: 7.5%
No explicit market-size or CAGR figures were present in the provided search results. The results indicate strong demand and strategic importance for brand strategy and identity (brand value, premium pricing, improved LTV, greater marketing emphasis). Using internal market hierarchy knowledge: global marketing, advertising and creative services spending is large (hundreds of billions to >$1T); brand strategy and visual identity are a specialized subset of agency/consulting/creative spend. Estimating that brand strategy & identity services represent roughly 3–5% of global marketing/agency spend yields an approximate market size of ~$30 billion. Growth potential (CAGR ~7.5%) reflects continued investment in brand differentiation, digital transformation, and purpose-driven branding, which typically outpaces general GDP but is similar to professional services/marketing-services growth rates.

Brand storytelling and content

Creation and distribution of narratives and interactive content that build emotional resonance and consistent cross‑platform engagement.

Market size: $75.0B CAGR: 12.3%
Estimate anchored to a digital brand storytelling market projection ($75B in 2025) and its stated CAGR. Supporting sources show adjacent markets range from content marketing (~$62.7B in 2024) to digital content creation ($37.28B in 2025) and broader content-spend estimates (~$143.8B in 2026); chosen figure reflects the dedicated “brand storytelling and content” segment (digital brand storytelling) and aligns with reported growth dynamics (AI, video, immersive formats).

AI-driven personalization and predictive insights

Application of AI to personalize engagement, generate predictive insights and inform strategic and product decisions.

Market size: $22.0B CAGR: 18.2%
Selected estimate targets the AI-driven personalization + predictive insights segment as comparable to “hyper-personalization” reports. Two independent market reports (Fortune Business Insights, Precision Business Insights) place 2025 market size between $18.7–25.0B with ~18% CAGR; I used the midpoint (~$22B) and the average CAGR (~18.2%). Larger estimates in other reports (Market Research Future, ReAnIn) report substantially higher values (~$400–484B) with low single-digit CAGRs but appear to use a much broader market definition, so they were noted but not used as the primary basis.

Industrial and spatial design

Design of physical environments and products that integrate sustainable practices and advanced technologies to create immersive spaces.

Market size: $150.0B CAGR: 5.5%
Used the provided interior-design search results as a proxy for the industrial & spatial design segment. Multiple reports place the global interior design market between ~$136B (2023) and ~$269B (2026); several authoritative sources (MRFR, Fortune) report ~145–146B for 2024–2025. I selected $150B as a representative current global market-size estimate and chose a 5.5% CAGR based on the MRFR 2025–2035 projection as a mid-range, evidence-supported growth-rate among reported CAGRs (3.9%–8.3%).

Related Organizations

Common Questions

What does AKQA do?
AKQA is a global design and innovation company that creates digital services, products and experiences. The agency blends creativity, strategy and technology to help brands solve complex problems and deliver meaningful impact. It offers capabilities in experience design, digital products, AI transformation, commerce, technology platforms and brand experiences, delivering end-to-end solutions across a network of studios and locations worldwide. AKQA emphasizes imagination, craft and culture, at the intersection of design and engineering, to push the boundaries of what's possible for brands and people.
What is AKQA's role in the Digital product and experience design market?
End-to-end design of digital products and interactions that adapt to user intent and context, integrating brand principles into product UX and adaptive experiences.
What is AKQA's role in the Brand strategy and identity market?
Strategic services that define brand purpose, positioning, visual identity, and governance to guide market positioning and consistent customer experiences.
How was the Digital product and experience design market size estimate for AKQA calculated?
Synthesis of multiple market reports in the provided search results for UX/digital product design services (2025–2026 baseline). I averaged reported 2026 market values (BRI: $8.12B; GMS: $15.64B; Fortune: $8.80B) to estimate ~USD 10.9B. For growth I used reported CAGRs (BRI 14%, GMS 16.24%, Fortune 31.2%, LinkedIn 10.7%) and selected a conservative composite estimate (~15.1% CAGR) reflecting the range and median of sources while de‑weighting the single high outlier.
How was the Brand strategy and identity market size estimate for AKQA calculated?
No explicit market-size or CAGR figures were present in the provided search results. The results indicate strong demand and strategic importance for brand strategy and identity (brand value, premium pricing, improved LTV, greater marketing emphasis). Using internal market hierarchy knowledge: global marketing, advertising and creative services spending is large (hundreds of billions to >$1T); brand strategy and visual identity are a specialized subset of agency/consulting/creative spend. Estimating that brand strategy & identity services represent roughly 3–5% of global marketing/agency spend yields an approximate market size of ~$30 billion. Growth potential (CAGR ~7.5%) reflects continued investment in brand differentiation, digital transformation, and purpose-driven branding, which typically outpaces general GDP but is similar to professional services/marketing-services growth rates.
AKQA — company overview