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advertima.com

Advertima Vision AG is a Switzerland-based Retail Media technology company turning in-store shoppers into measurable audiences.

Advertima Vision AG provides real-time visual interpretation of people in the physical world, turning in-store shoppers into measurable Retail Media audiences. Founded in 2021, the company aims to reinvent in-store Retail Media by applying 3D computer vision and machine learning to convert store traffic into relevant audiences. The platform integrates with existing Retail Media ecosystems, enabling brands and retailers to deliver online-like performance marketing in physical stores. The company emphasizes privacy by design, processing anonymized data locally on edge devices with no storage of images or videos, and using aggregated signals to protect individual privacy. With a global footprint and a focus on retailers and brands, Advertima enables real-time audience activation, measurement, and improved shopper experiences without exposing personal data.

Mission statement

Our mission is to reinvent in-store Retail Media using cutting-edge technology.

Products & Services

Audience AI & In-store Retail Media Solution

Transform physical shoppers into addressable audiences, boosting Retail Media effectiveness and unlocking revenue.

advertima.com/why-advertima/in-store-retail-media
  • ✓ Addressable in-store audiences — Convert Shoppers Into Audiences
  • ✓ Anonymous, edge-processed data — Ensure Privacy With Anonymity
  • ✓ Real-time audience activation — Engage Shoppers Instantly
  • ✓ Privacy-by-design — Prioritize Shopper Privacy
  • ✓ Real-time targeting and measurement — Implement Real-Time Targeting
  • ✓ Audience analytics and ROAS enablement — Optimize Advertising Spend
  • ✓ Programmatic advertising capabilities — Automate Ad Deliveries
  • ✓ First-party data monetization with data clean rooms — Monetize First-Party Data
  • ✓ Omnichannel ecosystem integration — Enable Seamless Campaigns
  • ✓ Retailer revenue generation — Increase Retailer Profits
  • ✓ Ecosystem integration — Streamline Campaign Management
  • ✓ Multi-format channels — Utilize Varied Media Formats

Smart Signage Product

Transform in-store screens into targeted advertising platforms with real-time audience insights.

  • ✓ Ad booking integration — Automate Ad Bookings
  • ✓ Audience analytics and measurement — Gain Audience Insights
  • ✓ Real-time audience targeting — Target Audiences Dynamically
  • ✓ Privacy-focused operation — Ensure Privacy
  • ✓ End-to-end signage integration — Transform Signage
  • ✓ User-friendly deployment — Quick Learning Curve

Market Segments

Billion USD 0 30 60 90 120 150 180 Retail media an… Retail audience… Digital out-of-… Privacy-preserv… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% CAGR Growth Potential

Retail media and in-store advertising

Capabilities to deliver targeted promotions and advertising in-store, integrate brand campaigns with retail media partners, and measure consumer engagement.

Market size: $166.0B CAGR: 21.8%
Primary estimate uses eMarketer-based forecasts cited in the provided results: global retail media is forecast at ~$166B in 2025 with ~21.8% average growth (eMarketer). Oliver Wyman’s analysis (excluding China) cites a ~$90B retail media market and highlights in-store revenue as a growing share (currently ~10% in some retailers, potential up to 40%), supporting strong upside for in-store advertising within the broader retail media market. Perion/Statista context (share of digital ad spend) corroborates the scale and rapid growth of retail media.
RE TO RE 3 references

Retail audience analytics

Analytics and audience intelligence that segment, measure and optimize shopper behavior and campaign ROAS using anonymized, real-time in-store signals.

Market size: $1.7B CAGR: 11%
Estimated by reconciling available audience-analytics and retail-analytics market figures in the search results. The Business Research Company press release reports global audience analytics at $6.56B (2025) with ~12.5% CAGR; MarketResearchFuture reports retail analytics at $7.12B (2025) with 4.55% CAGR. Retail audience analytics (real-time, in‑store anonymized signals) is a narrower intersection of those markets; assuming a ~25% share of each market and averaging yields ~USD 1.7B. Growth potential is positioned between the higher audience-analytics CAGR and lower retail-analytics CAGR, adjusted upward because real-time in-store signals and privacy-driven demand are accelerating adoption (estimated ~11% CAGR).
"M "2 2 references

Digital out-of-home activation

Digital place-based capabilities including live feeds, ad-sponsored Wi‑Fi, interactive charging stations, and cross-channel content to enable data-informed DOOH campaigns and real-time engagement.

Market size: $5.0B CAGR: 12.1%
Primary sources show global DOOH ≈ $20B (2024–2025) with multi‑year CAGR in the low‑to‑teens (Fortune: 12.09%). Digital place‑based/activation (retail, venue, Wi‑Fi, interactive) is a material subset of DOOH; using a conservative 20–30% share of the $20.17B DOOH market yields an estimated $5B (approx. 25% share). Growth potential is aligned with overall DOOH forecasts (≈12% CAGR) given stronger demand for data‑driven, programmatic and place‑based activations.
TH TH PR GL 4 references

Privacy-preserving edge analytics

On-device computer vision and machine learning that processes anonymized demographic and behavioral signals locally to enable first-party data activation while maintaining GDPR-compliant privacy-by-design.

Market size: $1.1B CAGR: 23%
Estimate derived by positioning privacy-preserving edge analytics as a specialized subset of the broader privacy-preserving AI market and privacy-focused web/edge analytics. Precedence Research values the global privacy-preserving AI market at USD 5.32B in 2026 with a 25.1% CAGR; edge computing sees large-scale investment (MarketsandMarkets: USD 111.34B in 2026, 23.3% CAGR). Web analytics (MRFR) is ~USD 9.8B in 2026 (16.1% CAGR). Combining these sources and assuming the on-device, anonymized CV/ML niche represents roughly ~20% of privacy-preserving AI and a comparable share of privacy-first analytics at the edge yields a current market size estimate ~USD 1.1B and growth potential in line with edge AI/privacy-preserving AI (≈23% CAGR).
TH TH TH CU 4 references

Related Organizations

Organizations in the same market segments as Advertima Vision AG.

Broadsign International Holding Company

A global software platform that helps media owners, retailers and advertisers manage, monetize, and optimize out-of-home networks.
Mood Media

Mood Media provides in-store media and customer-experience solutions for retailers and brands across locations, delivering branded music, messaging, signage, scent, and AV services.
OUTFRONT Media Inc.

OUTFRONT is a leading IRL media company delivering breakthrough real-world experiences and data-driven OOH advertising to help brands move people.

Common Questions

What does Advertima Vision AG do?
Advertima Vision AG provides real-time visual interpretation of people in the physical world, turning in-store shoppers into measurable Retail Media audiences. Founded in 2021, the company aims to reinvent in-store Retail Media by applying 3D computer vision and machine learning to convert store traffic into relevant audiences. The platform integrates with existing Retail Media ecosystems, enabling brands and retailers to deliver online-like performance marketing in physical stores. The company emphasizes privacy by design, processing anonymized data locally on edge devices with no storage of images or videos, and using aggregated signals to protect individual privacy. With a global footprint and a focus on retailers and brands, Advertima enables real-time audience activation, measurement, and improved shopper experiences without exposing personal data.
What is Advertima Vision AG's role in the Retail media and in-store advertising market?
Capabilities to deliver targeted promotions and advertising in-store, integrate brand campaigns with retail media partners, and measure consumer engagement.
What is Advertima Vision AG's role in the Retail audience analytics market?
Analytics and audience intelligence that segment, measure and optimize shopper behavior and campaign ROAS using anonymized, real-time in-store signals.
How was the Retail media and in-store advertising market size estimate for Advertima Vision AG calculated?
Primary estimate uses eMarketer-based forecasts cited in the provided results: global retail media is forecast at ~$166B in 2025 with ~21.8% average growth (eMarketer). Oliver Wyman’s analysis (excluding China) cites a ~$90B retail media market and highlights in-store revenue as a growing share (currently ~10% in some retailers, potential up to 40%), supporting strong upside for in-store advertising within the broader retail media market. Perion/Statista context (share of digital ad spend) corroborates the scale and rapid growth of retail media.
How was the Retail audience analytics market size estimate for Advertima Vision AG calculated?
Estimated by reconciling available audience-analytics and retail-analytics market figures in the search results. The Business Research Company press release reports global audience analytics at $6.56B (2025) with ~12.5% CAGR; MarketResearchFuture reports retail analytics at $7.12B (2025) with 4.55% CAGR. Retail audience analytics (real-time, in‑store anonymized signals) is a narrower intersection of those markets; assuming a ~25% share of each market and averaging yields ~USD 1.7B. Growth potential is positioned between the higher audience-analytics CAGR and lower retail-analytics CAGR, adjusted upward because real-time in-store signals and privacy-driven demand are accelerating adoption (estimated ~11% CAGR).
Advertima Vision AG — company overview

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