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www.activate.com
Global growth strategy partner helping technology and media leaders drive revenue and transform their businesses.
Activate is a growth strategy consultancy focused on technology, internet, media, ecommerce, and related sectors. With 14+ years of experience, Activate helps technology and media companies grow revenue, identify new strategic opportunities, and position their businesses for the future. The firm combines growth strategy, go-to-market, consumer and customer insights, AI strategy and enablement, pricing, new business creation, private equity services, and project management and execution support to deliver tangible results. It serves industries including media & entertainment, software & technology services, ecommerce & marketplaces, telecom & connectivity, consumer digital services, data & information, sports, and tech-enabled businesses & services, with global reach and a user-centric approach that starts with understanding the customer.
Mission statement
To help technology and media companies drive revenue growth, identify new strategic opportunities, and position their businesses for the future.
Products & Services
Growth Strategy Service
Helping firms capture growth opportunities and align capabilities for lasting impact.
www.activate.com/how-we-help/growth-strategy- ✓ User Insights — Leverage User Insights
- ✓ Asset Alignment — Direct Assets Effectively
- ✓ Market Opportunity Identification — Identify Market Opportunities
- ✓ Opportunity Prioritization — Prioritize Growth Opportunities
- ✓ Competitive Strategy Evaluation — Analyze Competitors' Moves
- ✓ Execution Enablement — Support Implementation
- ✓ Investment Direction — Prioritize Growth Investments
- ✓ M&A & Partnerships — Expand via M&A
Go-To-Market Service
Accelerate growth and logo acquisition through tailored Go-To-Market strategies for B2B technology companies.
www.activate.com/how-we-help/go-to-market- ✓ Voice of the Customer — Understand Customer Needs
- ✓ ABM Planning — Target Key Decision Makers
- ✓ Pricing Optimization — Maximize Revenue Potential
- ✓ Channel Strategy & Partnerships — Extend Market Reach
- ✓ Competitive Intelligence — Shape Competitive Positioning
- ✓ Marketing Programs — Enable GTM Execution
- ✓ Sales Motions & Economics — Optimize Customer Economics
- ✓ Complex Decision-Making Support — Support Multi-Stakeholder Sales
- ✓ Market Network Leverage — Gain Market Insights
- ✓ Technology Comprehension — Inform GTM Strategy
AI Strategy & Enablement Service
Transform AI initiatives into measurable impact through strategic planning and deployment.
www.activate.com/how-we-help/ai-strategy-and-enablement- ✓ AI Strategy Framework — Establish AI Initiative Structure
- ✓ Risk & Governance — Ensure Compliance and Safety
- ✓ Data & Infrastructure Planning — Optimize Data Management
- ✓ Model Deployment Guidance — Streamline Model Integration
- ✓ Use-Case Mapping — Identify Valuable AI Applications
- ✓ Go-to-Market Enablement — Elevate Market Position
- ✓ Roadmaps & Execution — Facilitate Strategic Implementation
Consumer & Customer Insights Service
Unlock revenue growth with deep consumer insights through tailored research and analytics.
www.activate.com/how-we-help/consumer-and-customer-insights- ✓ Advanced Analytics — Informs Strategic Decisions
- ✓ Adoption & Engagement Requirements — Defines Adoption Needs
- ✓ Journey Testing — Optimizes Customer Journeys
- ✓ Segmentation & Growth Prioritization — Identifies High-Potential Segments
- ✓ Global Reach — Conducts International Research
- ✓ Research Design — Captures Relevant Data
New Business Creation Service
Empower technology and media companies to successfully launch and expand new business ventures.
www.activate.com/how-we-help/new-business-creation- ✓ Domain Expertise — Identify High-Potential Growth Areas
- ✓ Execution Support — Ensure Seamless Market Entry
- ✓ Launch Planning — Develop Effective Go-To-Market Strategies
- ✓ Opportunity Identification — Explore Diverse Business Opportunities
- ✓ Proprietary Insights — Leverage Informed Decision-Making
- ✓ Industry Access — Unlock Exclusive Industry Insights
Pricing Strategy Service
Optimize pricing to capture value and drive sustainable revenue growth.
www.activate.com/how-we-help/pricing-strategy- ✓ Pricing strategy design — Craft Targeted Pricing Strategies
- ✓ Dynamic pricing — Adapt Prices Based on Demand
- ✓ Pricing structure design — Build Sustainable Pricing Models
- ✓ Cross-channel alignment — Maximize Value Across Channels
- ✓ Pricing governance — Ensure Consistent Pricing Discipline
- ✓ Packaging & monetization — Enhance Revenue Through Bundling
Private Equity Services Service
Maximize investment value through comprehensive analytics and strategic support tailored for private equity investors.
www.activate.com/how-we-help/private-equity- ✓ Strategic due diligence — Enhances Deal Decisions
- ✓ Portfolio performance improvement — Accelerates Growth Plans
- ✓ Exit & sell-side support — Streamlines Sales Process
- ✓ Value creation roadmaps — Guides Strategic Growth
- ✓ Opportunity scans — Expands Growth Potential
- ✓ Public investments analysis — Informs Investment Decisions
Project Management & Execution Support Service
Transform strategies into actionable plans for successful execution.
www.activate.com/how-we-help/pm-and-execution-support- ✓ Roadmap Development — Structures Project Execution
- ✓ KPI & Proof Points — Monitors Project Progress
- ✓ Feedback Loops — Enhances Project Adaptation
- ✓ Resource Planning — Optimizes Resource Allocation
- ✓ Vendor & Partner Management — Enhances Execution Efficiency
Market Segments
AI strategy and governance
Strategy, governance, deployment planning, and go-to-market enablement for enterprise AI initiatives, including data, model, risk, and execution roadmaps.
Customer insights and market research
Research-driven audience segmentation, journey testing, advanced analytics, and global consumer and B2B insight programs to inform product, marketing, and growth decisions.
Go-to-market strategy and execution
Targeting, account-based planning, channel and partner strategy, competitive analysis, pricing alignment, and execution support to accelerate customer acquisition and revenue.
Pricing strategy and monetization
Price strategy design, packaging, dynamic pricing, cross-channel alignment, and governance to optimize revenue and customer economics.
Private equity and portfolio advisory
Due diligence, opportunity scans, value-creation roadmaps, exit support, and portfolio performance improvement for investors in technology and media sectors.
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Common Questions
- What does Activate, Inc. do?
- Activate is a growth strategy consultancy focused on technology, internet, media, ecommerce, and related sectors. With 14+ years of experience, Activate helps technology and media companies grow revenue, identify new strategic opportunities, and position their businesses for the future. The firm combines growth strategy, go-to-market, consumer and customer insights, AI strategy and enablement, pricing, new business creation, private equity services, and project management and execution support to deliver tangible results. It serves industries including media & entertainment, software & technology services, ecommerce & marketplaces, telecom & connectivity, consumer digital services, data & information, sports, and tech-enabled businesses & services, with global reach and a user-centric approach that starts with understanding the customer.
- What is Activate, Inc.'s role in the AI strategy and governance market?
- Strategy, governance, deployment planning, and go-to-market enablement for enterprise AI initiatives, including data, model, risk, and execution roadmaps.
- What is Activate, Inc.'s role in the Customer insights and market research market?
- Research-driven audience segmentation, journey testing, advanced analytics, and global consumer and B2B insight programs to inform product, marketing, and growth decisions.
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