# ZenABM
*Also known as ZenABM*

- Website: https://zenabm.com
- Location: London, United Kingdom
- Agent profile: https://directory.haycion.ai/agents/zenabm-com

> ZenABM is a software platform for ABM that provides scoring, analytics, and CRM integrations to help B2B teams optimize account engagement and attribution.

ZenABM is a software platform for account-based marketing that helps B2B teams prioritize target accounts, understand engagement, and drive revenue. It provides plug-and-play account scoring, engagement analytics, and seamless CRM integrations, enabling sales and marketing to act on account‑level insights. The platform consolidates data from ad campaigns and other touchpoints to show how accounts move through ABM stages, which messages resonate, and where to focus outreach. By linking advertising engagement to CRM records and deals, ZenABM supports more accurate attribution and informed decision making. The goal is to simplify ABM workflows, improve targeting, and accelerate the path from awareness to revenue while preserving data privacy and security.

**Mission:** To make account-based marketing easy by delivering plug-and-play scoring, analytics, and CRM integrations that help teams identify high-potential accounts and accelerate revenue.

## Products & Services

### [ZenABM Platform](https://zenabm.com/)
*Platform*
Accelerate ABM effectiveness with ZenABM's comprehensive analytics and insights.

- **ABM campaign analytics dashboards** — Visualize Engagement Performance
- **CRM sync** — Streamline Data Management
- **Zena AI agent** — Leverage AI for Insights
- **Account scoring** — Establish Accurate Account Scoring
- **Revenue attribution** — Ensure Accurate Revenue Attribution
- **Company buyer intent** — Identify High-Intent Accounts
- **Company engagements** — Monitor Account Activity
- **LinkedIn ad campaign insights** — Enhance Campaign Performance
- **Multi-channel revenue attribution** — Understand Revenue Sources
- **BDR assignment** — Streamline BDR Assignments
- **Campaign spend tracking** — Monitor Campaign Effectiveness
- **API access** — Integrate Seamlessly
- **Job title insights** — Optimize Targeting
- **Client reporting dashboards** — Streamline Client Reporting
- **Bespoke RevOps** — Customize RevOps Solutions
- **Buying intent** — Automate Buying Intent Assignment
- **Multi-client account management** — Simplify Account Oversight
- **HubSpot dashboards** — Gain Comprehensive ABM Insights
- **Spend tracking** — Track Advertising Expenditures
- **Slack notifications** — Implement Real-Time Notifications

## Market Segments

- **Account-based marketing** (market size $1.6B, CAGR 13.09%): Capabilities that identify, engage, and measure high-value target accounts with coordinated account-level campaigns and shared insights for sales and marketing.
- **Marketing analytics and attribution** (market size $4.8B, CAGR 14.64%): Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.
- **Intent data and account scoring** (market size $1.5B, CAGR 18%): Real-time buyer intent signals, account intent scoring, and signal aggregation to prioritize outreach and trigger automated workflows.
- **Revenue operations and CRM implementation** (market size $5.2B, CAGR 16.7%): Design and implementation of revenue operations including CRM build-out, data models, workflows, dashboards, forecasting, and pipeline analysis to enable data-driven revenue decisions.