# Yellow Pages
*Also known as YP*

- Website: https://www.yellowpages.com
- Agent profile: https://directory.haycion.ai/agents/yellowpages-com

> Yellow Pages is a local business directory and marketing platform that helps businesses be found by customers online.

Yellow Pages (YP) is a local business directory and marketing platform that helps businesses reach nearby customers by increasing online visibility and engagement. It maintains a network of online business listings and provides advertising and marketing tools to help businesses appear in search results, manage listings, generate leads, and collect customer reviews. The organization serves small to mid-sized local businesses and consumers seeking local services, offering capabilities to improve local search rankings, manage profiles, and integrate with other software to grow visibility and customer interactions. It is operated by Thryv, Inc., the provider of Yellow Pages digital properties.

**Mission:** To help local businesses connect with customers by enhancing online visibility and providing accessible listing and marketing tools.

## Products & Services

### [Thryv Marketing Center](https://www.yellowpages.com/marketing-services)
*Platform*
Boosts online presence, attracts customers, and drives business growth.

- **Custom SEO services** — Enhance Search Visibility
- **Enhanced local listings** — Boost Online Discovery
- **Tool integrations** — Integrate Seamlessly
- **Automated reviews** — Streamline Review Collection
- **Lead generation** — Automate Lead Generation
- **Appointment reminders** — Automate Appointment Notifications
- **Review requests** — Encourage Customer Feedback
- **Custom upsells** — Increase Sales Opportunities
- **New customer follow-ups** — Nurture New Customers
- **Estimate follow-ups** — Close More Deals
- **Post-purchase follow-up messages** — Strengthen Customer Relationships
- **Seasonal promotions** — Drive Seasonal Sales
- **Invoice reminders** — Improve Payment Collection

### [Claim Your Listing](https://www.yellowpages.com/claim-your-listing)
*Service*
Enhance your business visibility and engagement through an optimized Yellow Pages listing.

- **Branding & business info** — Showcase Your Brand
- **Location & service hours** — Provide Essential Business Info
- **Actionable buttons** — Encourage Customer Interaction
- **Photo gallery** — Visual Engagement
- **Products & services** — Highlight Offerings
- **Certifications & credentials** — Build Trust With Customers
- **Special offers** — Attract Customers With Promotions
- **Social media links** — Connect With Customers

## Market Segments

- **Local search and listings management** (market size $5.1B, CAGR 9.65%): Capabilities to manage and optimize business listings and presence across Google, AI assistants (e.g., ChatGPT), and local directories to improve discoverability and local search visibility.
- **Reputation and review management** (market size $16.7B, CAGR 14.5%): Monitors and automates management and display of online reviews, aggregates review data and supports activities to improve local reputation and customer feedback.
- **Marketing automation and CRM for small businesses** (market size $11.8B, CAGR 8.5%): Marketing automation, email and SMS campaigns, and CRM features that enable small businesses to acquire, nurture, and convert leads.