# xGrowth Pty Ltd
*Also known as xGrowth*

- Website: https://xgrowth.com.au
- Location: South Melbourne, VIC, Australia
- Agent profile: https://directory.haycion.ai/agents/xgrowth-com-au

> APAC-based B2B growth agency specializing in ABM and GTM strategies for mid-market and enterprise tech companies.

xGrowth is an APAC-based B2B growth agency focused on helping technology companies win larger, more strategic accounts. We partner with B2B buyers across APAC to design and execute account-based marketing and go-to-market programs that align marketing, sales and customer success. Our team works with mid-market and enterprise technology brands to build data-informed strategies, targeted campaigns and scalable revenue engines. We provide strategic guidance, campaign execution and enablement capabilities that accelerate growth, improve account penetration and increase share of wallet. We emphasize deep account insight, personalised messaging, and cross-functional collaboration to deliver measurable ROI for clients.

**Mission:** To help B2B technology companies win larger, strategic accounts by aligning marketing and sales through ABM and go-to-market programs.

## Products & Services

### [Account-Based Marketing (ABM) Services](https://xgrowth.com.au/abm-services/)
*Service*
Accelerate B2B deal closures through tailored Account-Based Marketing strategies.

- **ABM campaigns** — Engage High-Value Accounts
- **Customer marketing & account expansion** — Maximize Customer Value
- **Sales enablement** — Align Marketing and Sales
- **GTM Strategic Roadmapping** — Enables Consistent Growth
- **Account insight generation** — Inform Targeting Strategies
- **Deal-based marketing** — Accelerate Pipeline Growth
- **LinkedIn growth strategy** — Expand Professional Networks
- **Conversion copywriting** — Enhance Engagement Rates
- **Intent-based marketing** — Target Active Buyers
- **Landing pages & micro-pages** — Increase Conversion Rates
- **Social and display advertising** — Boost Brand Visibility
- **Market Insights & Analytics** — Informs Strategic Decisions
- **Customised list building** — Targeted Outreach
- **IP targeted ads** — Precision Targeting

## Market Segments

- **Account-based marketing** (market size $1.1B, CAGR 11.94%): Targeted programs and campaigns that engage named accounts through personalised messaging, ICP development, IP-targeted ads, landing pages and coordinated multi-channel outreach to win and expand strategic B2B accounts.
- **Account intelligence and intent** (market size $2.9B, CAGR 18.2%): Capabilities to generate actionable account insights, prioritise targets and detect buying intent using data-driven analytics, customised list building and intent-based signals to inform messaging and outreach.
- **Demand generation and paid media** (market size $96.7B, CAGR 12%): Demand-creation activities across digital channels including LinkedIn growth strategy, social and display advertising, conversion-focused landing pages and deal-based marketing to accelerate pipeline.
- **Sales enablement and customer expansion** (market size $7.0B, CAGR 16.4%): Sales enablement content, go-to-market strategic roadmapping and customer marketing programs designed to accelerate deal close rates, increase account penetration and expand share of wallet.