# Weber Shandwick
*Also known as Weber*

- Website: https://www.webershandwick.com
- Location: New York, NY, United States
- Agent profile: https://directory.haycion.ai/agents/webershandwick-com

> Weber Shandwick is a global PR and communications firm helping brands build reputation and drive stakeholder value.

Weber Shandwick is a global public relations and communications firm that helps brands manage reputation, engage audiences, and drive growth through earned media, influencer and social strategies, crisis and issues management, public affairs, and data-driven creative across industries worldwide.

**Mission:** Navigating the intersection of business and culture to accelerate stakeholder value.

## Products & Services

### [Weber Advisory](https://webershandwick.com/expertise/weber-advisory)
*Service*
Empowers organizations to navigate disruptions and enhance stakeholder engagement through strategic communications.

- **Strategy and reputation** — Shape Corporate Narrative
- **Crisis and issues** — Manage Crises Effectively
- **C-Suite Advisory** — Enhance Executive Visibility
- **Data-Driven Insights** — Leverage Real-Time Data
- **Public affairs and impact** — Influence Policy Outcomes
- **Transactions and transformations** — Facilitate Business Change

### [Weber Create](https://webershandwick.com/expertise/weber-create)
*Platform*
Empowers brands with data-driven strategies to create impactful cultural campaigns.

- **Campaigns and activations** — Execute Comprehensive Campaigns
- **Cultural choreography** — Integrate Cultural Insights
- **Data-Driven Insights** — Optimize Campaign Performance
- **Earned creative** — Drive Earned Media Impact
- **Influencer and social** — Leverage Influencer Partnerships
- **Integrated media** — Synchronize Media Efforts

### [Weber I/O](https://io.webershandwick.com/)
*Platform*
Unlocks the integration of data, tech, and AI for effective marketing strategies.

- **AI acceleration** — Accelerate AI Integration
- **Digital strategy and experience** — Enhance Digital Experiences
- **Intelligence and analytics** — Data-Driven Insights
- **Performance marketing and measurement** — Optimize Marketing Performance

### [Cultural Choreography Suite](https://webershandwick.com/expertise/cultural-choreography)
*Product*
Empowers brands to win in culture through integrated strategies and insights.

- **Integrated Media** — Maximizes Multi-Channel Reach
- **Influencer And Social Strategy Execution** — Engages Target Communities
- **Creative And Content** — Drives Cultural Engagement
- **Predictive Analytics** — Informs Strategic Decisions

## Market Segments

- **Influencer marketing and creator strategy**: Design, execution and measurement of influencer and creator-led campaigns to drive earned media, audience engagement and cultural momentum.
- **Cultural strategy and insights**: Data-driven cultural insight, trend forecasting and audience anthropology to identify cultural opportunities and inform creative direction.
- **Crisis and reputation management**: Strategic counsel and rapid response services to protect corporate reputation, manage crises and advise executive leadership during high-stakes events.
- **Public affairs and stakeholder engagement**: Advocacy, public affairs campaigns and stakeholder engagement to influence policy outcomes and maintain institutional impact.
- **Marketing performance and analytics**: Performance marketing, measurement and intelligence services that quantify campaign ROI, optimize media spend and surface actionable analytics.