# Walmart Connect
*Also known as Walmart Connect*

- Website: https://www.walmartconnect.com
- Agent profile: https://directory.haycion.ai/agents/walmartconnect-com

> One platform for reaching Walmart shoppers with data-driven advertising across Walmart’s omnichannel ecosystem.

Walmart Connect is Walmart’s advertising platform for business-to-business partners. It provides a unified suite of advertising solutions designed to help brands reach Walmart shoppers across online and offline touchpoints and to grow brand awareness, consideration and sales. Built on first‑party data from millions of omnichannel customers, Walmart Connect enables advertisers to plan, execute, and measure campaigns across the customer journey, including both onsite and offsite channels as well as in-store activations. The platform emphasizes closed-loop measurement and insights to optimize performance, enabling advertisers to understand impressions, clicks, and in-store outcomes, and to adjust strategies accordingly. The goal is to help brands build meaningful connections with shoppers, expand reach, and achieve measurable growth through integrated, data-driven advertising across Walmart’s digital properties and physical stores.

**Mission:** To help brands reach Walmart shoppers and drive growth through measurable, data-driven advertising across Walmart’s digital and physical channels.

## Products & Services

### [Sponsored Products](https://www.walmartconnect.com/solutions/sponsored-products)
*Product*
Capture high-intent shoppers to convert interest into sales.

- **High-Visibility Placements** — Increase Visibility
- **Multiple Placements** — Maximize Engagement
- **Real-Time Optimizations** — Enhance Performance
- **Keyword Targeting** — Target Relevant Audience
- **Pay-Per-Click Model** — Cost Control

### [Sponsored Brands](https://www.walmartconnect.com/solutions/sponsored-brands)
*Product*
Capture new-to-brand customers and enhance visibility with Sponsored Brands ads at Walmart.

- **Top-of-Search and Browse Placement** — Maximizes Visibility
- **Shoppable Links** — Facilitates Immediate Purchases
- **Brand Logo** — Enhances Brand Recognition
- **Keyword Targeting** — Reaches Relevant Audiences
- **Custom Headline** — Communicates Your Message

### [Sponsored Videos](https://www.walmartconnect.com/solutions/sponsored-videos)
*Product*
Capture customer attention with engaging video content that drives sales and brand awareness.

- **Inspire Consideration and Purchase** — Drive Purchase Decisions
- **Brand and Product Storytelling** — Engage Customers Effectively
- **Highlight Product Benefits** — Showcase Product Strengths
- **High-Impact Video Ads** — Engage Viewers Visually
- **Keyword-Targeted Placements** — Target Right Audience

### [Sponsored Search](https://www.walmartconnect.com/solutions/sponsored-search)
*Product*
Increase visibility and sales by targeting customers who are ready to buy.

- **Active Search and Browse Targeting** — Connect With Ready-To-Buy Customers
- **High-Impact Ad Placement** — Enhance Product Visibility
- **Comprehensive Analytics and Reporting** — Make Data-Driven Decisions
- **Cost-Per-Click Model** — Optimize Ad Spend

### [Onsite Display](https://www.walmartconnect.com/solutions/small-business/onsite-display)
*Product*
Enhance brand visibility and drive sales by engaging shoppers with targeted display ads on Walmart’s platforms.

- **High-Visibility Placements Across Site and App** — Showcase Products Prominently
- **Inspire Purchase Intent** — Encourage Customer Action
- **Targeted Campaigns** — Reach Right Shoppers
- **Cross-Channel Integration** — Maximize Ad Impact

### [Brand Shop and Shelf](https://www.walmartconnect.com/solutions/brand-shop-and-shelf)
*Solution*
Engage and convert Walmart customers with a customized digital storefront.

- **Branded Storefront** — Enhance Brand Visibility
- **Shelf Creation** — Optimize Product Discovery
- **Campaign Integration** — Boost Campaign Performance
- **Performance Reporting** — Measure Impact

### [Store Ads](https://www.walmartconnect.com/solutions/store-ads)
*Product*
Elevate your brand's visibility in Walmart stores during critical shopping moments.

- **In-Store and Digital Presence** — Maximize Brand Visibility.
- **Multi-Format Advertising** — Utilize Varied Ad Formats.
- **Expansive Reach** — Engage a High-Volume Audience.
- **Measurable Performance** — Track Sales Impact.

### [Offsite Media](https://www.walmartconnect.com/solutions/offsite-media)
*Solution*
Enhance brand visibility by reaching Walmart customers across various digital channels.

- **Walmart's First-Party Data Utilization** — Maximize Brand Exposure
- **Cross-Channel Engagement** — Engage Customers Seamlessly
- **Real-Time Performance Insights** — Optimize Campaigns Effectively
- **High-Impact Ad Formats** — Create Memorable Experiences

### [Walmart Connect Partner Directory](https://www.walmartconnect.com/partners/partner-directory)
*Platform*
Access a wide range of third-party advertising solutions to enhance your business.

- **Partner Discovery** — Discover Partners Easily
- **Campaign Management** — Manage Campaigns Effectively
- **Insights and Reporting** — Evaluate Campaign Performance
- **Creative Services** — Enhance Engagement
- **Store Ads** — Engage Customers In-Store
- **Retail and Media Solutions** — Streamline Operations

### [Walmart Connect Partner Network](https://www.walmartconnect.com/partners/become-a-partner)
*Platform*
Access a global community of experts to boost advertising efficiency and effectiveness.

- **Global Partner Community** — Connect With Expert Partners
- **Campaign Automation Solutions** — Streamline Campaign Management
- **AI-Powered Optimizations** — Enhance Campaign Performance
- **End-to-End Campaign Support** — Achieve Measurable Results
- **Advanced Analytics and Reporting** — Make Data-Driven Decisions

### [Advertising Certification Program](https://www.walmartconnect.com/about/connect-ad-certification)
*Service*
Certifies advertisers to optimize Walmart Connect ad formats, enhancing expertise and campaign success.

- **Comprehensive Learning Path** — Provides Structured Courses
- **Digital Credential** — Validates Expertise
- **Participant Engagement** — Encourages Program Participation
- **Career Growth Opportunities** — Supports Professional Development
- **Ease of Access** — Available to All Interested Users

## Market Segments

- **Retail media**: Capabilities that place ads and branded storefronts on a retailer’s site and app to drive product discovery, consideration and on-site conversions using first‑party shopper data.
- **Offsite and CTV media**: Audience-targeted advertising across CTV, social and the open web using retailer first‑party data to extend reach and drive upper‑funnel awareness and measurable site traffic.
- **In-store media and shopper activation**: Digital, audio and experiential in-store placements and activations that reach high‑intent shoppers on premises and link in-store exposure to sales outcomes.
- **Retail media measurement and attribution**: Closed‑loop measurement, real‑time reporting and attribution capabilities that connect impressions and clicks to on‑site and in‑store sales to optimize campaigns.
- **Partner and training programs**: Programs and partner ecosystems that enable advertisers and agencies with certified skills, partner services, and campaign management support for retail media.

## Ideal Customer Profiles

### Large Brand Advertisers
Global or national brands seeking omnichannel campaigns with measurable ROI.
- Industry: Advertising, Consumer Goods, Retail
- Geography: North America
- Pain points: Data silos across channels; limited visibility into offline impact; challenging cross-channel attribution
- Business goals: Increase reach, optimize media mix, prove ROI
- Positioning: Cross-channel, data-driven advertising with measurable ROI across retailer properties for brand advertisers.

#### Persona: Brand Marketing Director
- Needs: Integrated measurement, scalable media plans, cross-channel attribution
- Goals: Grow brand awareness, prove ROI, optimize media mix
- Challenges: Siloed data, limited visibility into offline impact
- Pain points: Difficulty attributing in-store outcomes to digital spend
- Solution: Provides cross-channel planning, closed-loop measurement, and scalable formats using Sponsored Brands, Sponsored Products, Onsite Display, and Brand Shop and Shelf to align brand goals with performance.

#### Persona: Global Media Manager
- Needs: Global reporting, consistency in messaging, scalable creative assets
- Goals: Harmonize campaigns across regions, optimize global ROAS
- Challenges: Regional data gaps, governance and approvals delays
- Pain points: Inconsistent data quality; slow multi-region reporting
- Solution: Leverages Offsite Media, Onsite Display, Sponsored campaigns, and standardized dashboards to unify regional performance.

#### Persona: Trade Marketing Manager
- Needs: In-store performance data, shelf and promotion data
- Goals: Link online campaigns to in-store outcomes, maximize shelf impact
- Challenges: Siloed data between digital and point-of-sale
- Pain points: Lack of closed-loop data; manual reporting
- Solution: Brand Shop and Shelf plus Store Ads provide shelf presence and measurement to tie campaigns to outcomes.

### Direct-To-Consumer Brands On Walmart
DTC retailers seeking Walmart storefronts and paid media to acquire customers and drive growth.
- Industry: E-commerce, Retail, Consumer Goods
- Geography: North America
- Pain points: Establish shelf presence and drive conversions; attribution across online and offline; limited internal resources
- Business goals: Launch Walmart storefront, acquire new customers, lift sales and ROAS
- Positioning: Omnichannel growth for direct-to-consumer brands through retailer storefronts and paid media with measurable impact.

#### Persona: E-Commerce Manager
- Needs: Shop setup, product catalogs, performance data
- Goals: Launch Walmart storefront, drive conversions
- Challenges: Limited Walmart-specific expertise
- Pain points: Time constraints, optimization complexity
- Solution: Brand Shop and Shelf, Onsite Display, Sponsored Brands/Products/Search, and Store Ads support storefront setup and performance measurement.

#### Persona: Growth Marketing Manager
- Needs: Campaign performance, attribution, testing tools
- Goals: Increase online sales, grow customer base
- Challenges: Attribution across channels, budget constraints
- Pain points: Fragmented data sources
- Solution: Sponsored products/Brands/Search, Offsite Media for reach beyond Walmart with unified analytics.

#### Persona: Merchandising Specialist
- Needs: Shelf presence, product discovery, strong content
- Goals: Improve discoverability, optimize product detail pages
- Challenges: Ensuring consistent messaging across channels
- Pain points: Lack of shelf control and measurement
- Solution: Brand Shop and Shelf and Onsite Display provide shelf presence and measurement to tie to outcomes.

### Advertising Agencies And Media Partners
Agencies managing Walmart campaigns for multiple clients.
- Industry: Advertising, Marketing Services, Technology
- Geography: North America
- Pain points: Managing multi-client campaigns; need training; scalable analytics and automation
- Business goals: Deliver effective campaigns for clients, maximize ROI, grow agency capabilities
- Positioning: Enables agencies to plan, execute, and optimize cross-client campaigns with training, partner resources, and advanced analytics.

#### Persona: Agency Campaign Manager
- Needs: Training, campaign management tools, best practices
- Goals: Deliver successful campaigns for clients
- Challenges: Resource constraints, keeping up with platform updates
- Pain points: Complex reporting, time-consuming optimization
- Solution: Advertising Certification Program and Partner Network provide training, tools, and analytics to streamline campaigns.

#### Persona: Account Director
- Needs: Executive-level reporting, cross-client insights
- Goals: Demonstrate value, optimize budgets for clients
- Challenges: Coordinating cross-channel efforts
- Pain points: Limited cross-channel attribution
- Solution: Partner Network for analytics and AI-driven optimizations; Directory for tools and integrations.

#### Persona: Analytics Lead
- Needs: Deep analytics, real-time insights
- Goals: Improve campaign performance across clients
- Challenges: Data integration from multiple clients
- Pain points: Manual data wrangling, reporting complexity
- Solution: Partner Network for advanced analytics; Offsite Media for cross-channel measurement.