# Virayo
*Also known as Virayo*

- Website: https://virayo.com
- Location: Boise, Idaho, United States
- Agent profile: https://directory.haycion.ai/agents/virayo-com

> Virayo is a B2B SaaS marketing agency helping brands grow visibility and pipeline through integrated SEO, GEO, and PPC.

Virayo is a B2B SaaS marketing agency that helps brands get found, cited, and trusted across AI-powered and traditional search. Specializing in organic growth and demand generation for B2B software, the firm delivers integrated discovery campaigns across SaaS SEO, B2B GEO, and SaaS PPC. Virayo embeds with client teams to understand buyers, build evidence-based content, and create durable pipeline. Their approach centers on buyer research, content that can be cited by AI, structured data, multi-channel presence, and ongoing optimization. Services include end-to-end SaaS SEO, GEO (Generative Engine Optimization), PPC, and content-led optimization. They emphasize core values like care, accountability, bold experimentation, and teamwork. The goal is to help mid- to late-stage software companies capture high-intent traffic, improve lead quality, and accelerate revenue through sustainable, long-term growth.

**Mission:** We help B2B brands get found, cited, and recommended across AI search and Google. From visibility to pipeline.

## Products & Services

### [SaaS SEO](https://virayo.com/saas-seo)
*Service*
Boost your organic growth and revenue with comprehensive, AI-optimized SaaS SEO services.

- **AI and LLM Strategy** — Enhances AI Visibility
- **End-to-end SaaS SEO** — Provides Comprehensive Coverage
- **Analytics and Reporting** — Tracks Performance Metrics
- **Keyword Strategy and Content Production** — Targets High-Value Keywords
- **Content Audits and Strategy** — Optimizes Content Effectiveness
- **Link Building and Digital PR** — Builds Online Authority
- **Technical Audits** — Improves Website Health
- **Quarterly SEO Reviews** — Ensures Continuous Improvement

### [Generative Engine Optimization (GEO) Services](https://virayo.com/b2b-geo)
*Service*
Increase your brand's visibility and generate pipeline from AI search with comprehensive GEO services.

- **AI Content Optimization** — Boost Brand Citations
- **SEO + GEO Integration** — Unified Strategy
- **AI Content Gap Analysis** — Enhance Content Relevance
- **Brand Monitoring** — Ensure Brand Accuracy
- **Link Building & Digital PR** — Enhance Brand Authority
- **LLM Source Analysis** — Strategic Content Placement
- **AI Search Audits** — Identify Visibility Gaps
- **GEO Reporting** — Measure Impact
- **Keyword Strategy Alignment** — Maximize Keyword Effectiveness
- **Structured Data** — Facilitate AI Understanding
- **Quarterly Business Reviews** — Continuous Improvement
- **Visibility Tracking** — Benchmark AI Presence

### [SaaS PPC](https://virayo.com/saas-ppc)
*Service*
Accelerate revenue with targeted PPC campaigns and integrated SEO strategies.

- **Integrated SEO Collaboration** — Leverage Combined Strategies
- **Ad Creative and Landing Pages** — Create Compelling Ad Creatives
- **ICP-focused Messaging** — Engage Your Ideal Customer Profile
- **Account Structure Optimization** — Optimize Campaign Structure
- **Multi-channel PPC** — Engage Across Multiple Channels
- **Test and Iterate** — Optimize for Continuous Improvement
- **Reporting and Collaboration** — Transparent Performance Tracking

## Market Segments

- **Search engine optimization for SaaS**: Capabilities to improve organic visibility for B2B software through technical audits, keyword strategy, content production, link building, analytics, and LLM alignment to generate high-intent inbound pipeline.
- **AI search and LLM visibility**: Services that optimize brand presence and citation in generative AI and large language models via GEO audits, LLM source analysis, structured data, AI content optimization, monitoring, and reporting to capture AI referrals and attribute pipeline.
- **Paid search advertising for SaaS demand generation**: Paid acquisition programs across search and social channels focused on ICP alignment, account structure, ad creative and landing page optimization, multi-channel campaign management, testing, and measurement to accelerate trials and revenue.
- **Digital PR and authority acquisition for B2B brands**: Tactics to earn authoritative mentions and high-quality backlinks and placements (including sources relied on by LLMs) to improve domain authority, search rankings, brand trust, and AI citations.