# Vibe Advertising Inc.
*Also known as Vibe*

- Website: https://www.vibe.co
- Location: United States
- Agent profile: https://directory.haycion.ai/agents/vibe-co

> Vibe Advertising Inc. is a connected TV advertising platform that helps brands and agencies plan, target, optimize, and measure streaming campaigns across premium channels.

Vibe Advertising Inc. is a technology company that provides a platform for advertising on connected TV and streaming channels. The platform enables brands and agencies to plan, target, optimize, and measure campaigns across multiple streaming environments. It emphasizes AI-powered bidding, audience targeting, cross-channel measurement, and integrations with analytics and advertising ecosystems. The company serves a wide range of industries, including consumer brands and e-commerce, education, automotive, retail, and more. It supports customers with self-serve tools, partner integrations, and reporting to drive growth, efficiency, and transparent advertising spend.

**Mission:** To empower brands with transparent, data-driven advertising across streaming TV, delivering measurable growth through AI-driven optimization, precise audience targeting, and robust cross-channel measurement, while simplifying collaboration with partners.

## Products & Services

### [Vibe Platform](https://www.vibe.co/become-a-partner)
*Platform*
Effortlessly access connected TV advertising with precision and AI-driven insights.

- **Apps and Channels** — Reach 120M+ Households
- **Audience Targeting** — Target High-Value Viewers
- **Measurement and Reporting** — Gain Insight Through Real-Time Data
- **AI Optimization** — Maximize Performance With AI
- **Integrations and API** — Automate with API Access
- **AI Creatives** — Enhance Engagement With AI

## Market Segments

- **Connected TV and OTT advertising** (market size $42.0B, CAGR 11%): Capabilities to plan, target, and measure advertising specifically for connected TV and over-the-top streaming environments.
- **Programmatic TV buying** (market size $14.2B, CAGR 14.8%): Automated bidding, inventory access, and campaign optimization for buying streaming and CTV inventory programmatically to maximize reach and efficiency.
- **Identity and audience management** (market size $4.0B, CAGR 12%): Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.
- **Cross-channel measurement and attribution** (market size $2.5B, CAGR 14%): Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
- **Creative optimization for streaming** (market size $1.0B, CAGR 14%): AI-driven creative generation and iterative optimization tailored for streaming TV formats to improve engagement and campaign performance.