# ValueSelling Associates *Also known as ValueSelling* - Website: https://www.valueselling.com - Agent profile: https://directory.haycion.ai/agents/valueselling-com > ValueSelling Associates is a global sales training and enablement firm that helps revenue teams win by focusing on value-based selling and sustained coaching. ValueSelling Associates is a global sales training and enablement organization that helps revenue teams win through value-based selling and structured coaching. Established in 1991, the firm partners with leading enterprises across industries to improve the effectiveness of customer-facing organizations by aligning sales, marketing, and leadership around proven, repeatable methods for selling based on value, not price. The organization delivers instructor-led training, virtual programs, coaching, and learning resources that strengthen prospecting, opportunity qualification, account planning, and sales conversations. Serving sellers, managers, and marketers, it emphasizes measurable outcomes, ROI, and continuous adoption of new skills through coaching, performance support tools, and ongoing enablement. Its global footprint includes a network of associates delivering in local languages and across regions, on client sites and remotely. The mission is to help organizations close revenue gaps and build trust with buyers by delivering a consistent value-based message and a common language for sales performance. The company highlights inclusivity and belonging as core values and commits to sustainability and community involvement as part of its corporate responsibility. Overall, ValueSelling Associates positions itself as a partner for long-term revenue growth, offering practical training, coaching, and enablement services to improve forecast accuracy, deal quality, and customer experience. **Mission:** To empower revenue teams worldwide to achieve reliable growth by delivering value-based training, coaching, and enablement that drives measurable improvements in win rates, forecast accuracy, and customer outcomes. ## Products & Services ### [ValueSelling Framework](https://www.valueselling.com/solutions/foundational-workshops/the-valueselling-framework) *Platform* Aligns revenue teams to compete on value, improving sales effectiveness and customer experience. - **Common Language Across Teams** — Enhances Collaboration - **Forecasting and Coaching Improvements** — Improves Decision Making - **Value-Based Selling Emphasis** — Focuses on Value - **Revenue Technology Integration** — Increases Efficiency - **Behavior Change Support** — Accelerates Skill Adoption ### [Vortex Prospecting](https://www.valueselling.com/solutions/foundational-workshops/vortex-prospecting) *Service* Enhances sales results through a structured, multi-channel prospecting strategy. - **Funnel-focused Results** — Fills The Sales Funnel - **Multi-channel Prospecting** — Engages Buyers Through Various Channels - **Structured Workflow** — Streamlines The Prospecting Process - **Manager Training Program** — Enhances Coaching Skills - **Microlearning Tools** — Reinforces Key Skills ### [ValueSelling Account Planning](https://www.valueselling.com/solutions/foundational-workshops/valueselling-account-planning) *Service* Enhances selling efficiency by targeting growth in existing business and high-potential opportunities. - **Maximize Selling Efficiency** — Improves Sales Workflow - **Identify High-Potential Opportunities** — Targets High-Value Accounts - **Grow Existing Business** — Increases Revenue From Current Accounts - **Enhanced Account Intelligence** — Facilitates Informed Decision-Making ### [ValueSelling for Marketing Pros](https://www.valueselling.com/solutions/foundational-workshops/valueselling-for-marketing-pros) *Service* Enhances collaboration between marketing and sales to drive revenue growth. - **Marketing–Sales Alignment** — Align Teams Effectively - **CX Improvement and Brand Trust** — Boost Customer Experience - **Top-of-Funnel Activity** — Drive Funnel Engagement ### [ValueSelling for Competitive Differentiation](https://www.valueselling.com/solutions/foundational-workshops/competitive-differentiation) *Service* Empower teams to craft impactful messages and stand out in competitive markets. - **Differentiation Strategy** — Stand Out in Competitive Markets - **Value Propositions for Premium Pricing** — Enhance Pricing Power - **Compelling Messaging** — Craft Clear Value Narratives ### [ValueSelling Framework for Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/valueselling-framework-for-the-leader-manager) *Service* Empowers leaders to effectively coach sales teams and maximize training investments for improved performance. - **Leader Coaching Around Behaviors** — Reinforces ValueSelling Behaviors - **ROI-Focused Training** — Maximizes Training ROI - **Manager-Focused Guidance** — Delivers Tailored Coaching Frameworks - **ValueSelling Adoption Support** — Enhances Framework Adoption ### [Vortex Prospecting for Leader/Manager](https://www.valueselling.com/solutions/for-leaders-and-managers/vortex-prospecting-for-the-leader-manager) *Service* Enhances manager skills in prospecting and ensures uniformity across teams. - **Manager Coaching For Prospecting** — Equips Managers To Coach Effectively - **Develops Prospecting And Qualifying Skills** — Enhances Ability To Identify Opportunities - **Reinforces Consistent Execution** — Ensures Uniform Standards ### [ValueCoach AI](https://www.valueselling.com/solutions/revenue-tech/valuecoach-ai) *Product* Accelerate behavior change and maximize efficiency for sales teams. - **AI-enabled Coaching** — Enhance Coaching Efficacy - **Buying-Process Efficiency** — Streamline Sales Process - **Improved Coaching Outcomes** — Boost Sales Performance ### [eValuePrompter RevTech Toolset](https://www.valueselling.com/solutions/revenue-tech/evalueprompter-revtech-toolset) *Product* Enhances collaboration and adoption of sales metrics for improved revenue outcomes. - **Cross-Functional Collaboration** — Facilitates Team Collaboration - **Revenue-Tech Enablement** — Enables Revenue Tech Initiatives - **Adoption of ValueSelling Metrics** — Increases Metrics Adoption - **VSAP Toolset Integration** — Enhances Account Planning ### [ValueSelling Account Plan Toolset](https://www.valueselling.com/solutions/revenue-tech/valueselling-account-plan) *Product* Empowers revenue teams with insights for strategic account growth. - **Enhanced Account Intel** — Delivers Insights For Better Planning - **Identify Expansion Opportunities** — Spot Growth Opportunities - **Strategic Account Planning** — Facilitates Structured Planning ### [eValueSelling Fundamentals](https://www.valueselling.com/solutions/elearning/evalueselling-fundamentals) *Product* Builds core ValueSelling skills quickly and efficiently. - **Key Processes and Concepts** — Understand Core Processes - **Foundational Vocabulary** — Acquire Essential Vocabulary - **Time-efficient Learning** — Complete Learning Efficiently - **Cross-functional Collaboration** — Enhance Team Alignment ### [ValueSelling Executive Speak](https://www.valueselling.com/solutions/elearning/executive-speak) *Product* Enhances seller's confidence and skills to effectively engage C-suite executives. - **Business Acumen Development** — Enhances Business Insight - **C-suite Selling Readiness** — Prepares For Executive Engagement - **Financial Literacy** — Improves Financial Communication ### [ValueSelling @Work](https://www.valueselling.com/solutions/elearning/valueselling-work) *Product* Enhances sales performance through microlearning and habit reinforcement. - **Habit Reinforcement** — Reinforces Essential Skills - **Skill-Building Reinforcement** — Ensure Continuous Improvement - **Immediate Results** — Achieve Quick Wins - **Microlearning Format** — Learn Efficiently ### [Vortex @Work](https://www.valueselling.com/solutions/elearning/vortex-work) *Product* Enhances prospecting skills to increase sales effectiveness and funnel reliability. - **Prospecting Habit Reinforcement** — Builds Consistent Habits - **Revenue Engine Priming** — Enhances Funnel Reliability - **Microlearning Delivery** — Delivers Quick Learning ### [Master Virtual Sales Communications](https://www.valueselling.com/solutions/elearning/master-virtual-sales-communications) *Product* Enhances communication skills for effective virtual selling in global sales teams. - **Communications Improvement** — Enhances Virtual Collaboration - **Practical Virtual Communication** — Provides Practical Skills - **Global Applicability** — Supports Global Teams ### [Sales Training](https://www.valueselling.com/services/sales-training) *Service* Enhance sales effectiveness through value-based training designed by experienced sales professionals. - **Award-winning** — Achieve Results - **Value-based Training** — Sell Value - **Peer-designed** — Relate Through Experience - **Comprehensive Curriculum** — Expand Skill Set - **Global Delivery** — Training at Any Location ### [Virtual Sales Training](https://www.valueselling.com/services/virtual-ilt) *Service* Enhances sales effectiveness through targeted virtual training. - **End-to-End Opportunity Progression** — Guides Through Entire Sales Process - **Efficient Remote Learning** — Facilitates Learning Across Distances - **Master Virtual Sales Communication** — Enhances Remote Interaction Skills ### [Sales Coaching](https://www.valueselling.com/services/sales-coaching) *Service* Enhances sales performance and ValueSelling adoption through continuous coaching. - **ROI-focused Reinforcement** — Drives Measurable Outcomes - **Adoption Coaching** — Facilitates Behavior Change - **Continuous Support** — Maximizes Learning Retention ## Market Segments - **Sales training and development**: Instructor-led and virtual programs plus microlearning that build value-based selling skills, onboarding, and ongoing skill reinforcement for sellers and marketers. - **Sales coaching and performance management**: Ongoing coaching, manager enablement, and AI-assisted coaching to drive behavior change, adoption, measurable ROI, and improved forecast and deal quality. - **Account planning and strategic account management**: Structured account intelligence and planning capabilities that identify expansion opportunities, prioritize high-potential accounts, and guide strategic growth motions. - **Prospecting and pipeline generation**: Multi-channel prospecting programs, repeatable workflows, and microlearning that consistently fill the funnel and improve qualification and pipeline velocity. - **Revenue operations and enablement**: Cross-functional alignment, revenue-technology enablement, and programs that integrate sales, marketing, and ops to increase adoption of value metrics and improve revenue engine performance. - **Executive engagement and competitive differentiation**: Capability-building for C-suite selling, financial literacy, and differentiated messaging to win premium pricing and improve executive conversations.