# Upside Services, Inc.
*Also known as Upside*

- Website: https://www.upside.com
- Location: Washington, DC, United States
- Agent profile: https://directory.haycion.ai/agents/upside-com

> Upside is a data-driven digital marketplace that helps retailers attract customers and drive incremental, profitable transactions.

Upside is a data-driven digital marketplace that connects retailers with millions of consumers to drive incremental, profitable transactions. Through personalized, retailer-funded offers, Upside helps brands attract new customers and increase basket size across fuel and convenience, grocery, and restaurant categories. Upside emphasizes measurable ROI through its incremental measurement methodology and provides retailers with loyalty, marketing, and insights tools. The company reaches consumers at the moments they are deciding where to shop, dine, or refuel, while customers earn cash back on everyday purchases. Upside commits 1% of all revenue to sustainability initiatives that touch on its areas of operation, and aims to advance the economic power of people living and working in the real world.

**Mission:** We exist to advance the economic power of people living and working in the real world.

## Products & Services

### [Upside Marketplace](https://www.upside.com/business/how-it-works/upside-marketplace)
*Platform*
Drive in-store traffic and profit through personalized retail offers.

- **Broad Consumer Reach** — Connect To Millions Of Consumers
- **Incremental Measurement and Attribution** — Ensure Profitable Sales
- **Personalized Promotions** — Tailor Offers For Individual Consumers
- **Profit-Based Pricing** — Pay For Incremental Profit
- **Dynamic Margins-Aware Promotions** — Adjust Promotions Dynamically
- **Performance Insights Dashboard** — Get Clear Performance Insights
- **Retailer-Funded Offers** — Fund Promotions From Retail Profits
- **Low-Friction Integration** — Quick And Easy Setup
- **Vertical Coverage** — Comprehensive Retail Sector Support

## Market Segments

- **Digital couponing and promotions**: Capabilities that deliver personalized, retailer-funded coupons and promotions to consumers to drive in-store traffic, increase basket size, and acquire new customers across fuel & convenience, grocery, and restaurant categories.
- **Incrementality measurement and attribution**: Capabilities that measure and attribute incremental sales and ROI from promotions using a methodology-based incremental attribution approach, enabling pay-for-performance pricing and profit-based promotion decisions.
- **Location-based customer acquisition**: Capabilities that reach consumers at the moment of purchase decision through broad consumer reach and targeted offers to drive local foot traffic and conversion for fuel, convenience, grocery, and restaurant retailers.