# Unify
*Also known as Unify*

- Website: https://www.unifygtm.com
- Agent profile: https://directory.haycion.ai/agents/unifygtm-com

> Unify is a B2B go-to-market platform that helps teams research accounts, gain insights, and automate personalized outreach with AI-powered agents.

Unify is a B2B go-to-market software platform that helps sales, marketing, and revenue-operations teams research target accounts, gather context, and orchestrate personalized outreach using AI-powered agents and data signals. It emphasizes transparency, control, and visibility into the AI research process, enabling faster, more informed engagement with buyers across industries.

**Mission:** Our mission is to empower go-to-market teams with transparent AI-assisted research, data-driven insight, and scalable, personalized engagement that improves efficiency, relevance, and outcomes for buyers and sellers.

## Products & Services

### [Signals](https://www.unifygtm.com/signals)
*Product*
Leverage 25+ intent signals to identify and prioritize target buyers effectively.

- **Intent Signals** — Identify Buyers Effectively
- **AI Agents** — Automate Lead Research
- **Analytics Dashboard** — Gain Actionable Insights
- **Champion Tracking** — Spot Key Advocates
- **Website Traffic Insights** — Analyze Website Interactions

### [AI Infinity Signals](https://www.unifygtm.com/signals/infinity-signal)
*Product*
Enhance outreach targeting with advanced AI-powered intent signals.

- **AI-Powered Signals** — Improve Targeting And Timing
- **AI Agents for Personalized Outreach** — Scale Personalized Messaging
- **Real-Time B2B Contact Data** — Access Accurate Information
- **Multi-Channel Sequencing** — Engage Across Channels
- **Analytics And Reporting** — Measure Performance Effectively

### [Champion Tracking](https://www.unifygtm.com/signals/champion-tracking)
*Product*
Enables sales teams to identify and track key champions for prioritized outreach, enhancing engagement strategies.

- **Account Champion Tracking** — Identify Key Champions
- **Automated Outreach Strategies** — Enhance Outreach Efficiency
- **Cross-Source Data Integration** — Merge Data Signals

### [B2B Contact Data](https://www.unifygtm.com/product/buyer-data)
*Product*
Enhance targeting and engagement with real-time B2B contact information.

- **Real-Time Data Access** — Stay Updated With Current Data
- **Buyer Data Enrichment** — Enhance Buyer Profiles
- **Account Qualification** — Identify High-Potential Accounts
- **Contextual Insights** — Drive Informed Engagement

### [Sales Engagement](https://www.unifygtm.com/product/sales-engagment)
*Product*
Enhance outreach effectiveness with AI-driven multi-channel sales engagement.

- **AI-Driven Personalization** — Enhance Messaging Effectiveness
- **AI Agents** — Automate Lead Research
- **Multi-Channel Engagement** — Coordinate Outreach Across Channels
- **Outreach Workflow Orchestration** — Streamline Outreach Processes

### [Sequences](https://www.unifygtm.com/sequences)
*Product*
Automates multi-channel outreach for efficient engagement with prospects.

- **Sequence-Based Outreach** — Automate Multi-Channel Outreach
- **Custom Send Schedules** — Target Time Zone-Specific Engagement
- **Real-Time Notifications** — Stay Updated with Real-Time Alerts
- **Undo Changes in Sequences** — Easily Undo Mistakes

### [AI Personalization](https://www.unifygtm.com/product/personalization)
*Product*
Enhance outreach effectiveness with automated, personalized messaging at scale.

- **AI-Driven Messaging** — Automates Personalized Messaging
- **AI Research Agents** — Automates Custom Research
- **Deep Context Observation** — Provides Relevant Insights

### [Deliverability](https://www.unifygtm.com/product/deliverability)
*Product*
Enhance message delivery and inbox placement with advanced deliverability tools.

- **Deliverability Optimization** — Optimize Inbox Placement
- **Real-Time Monitoring** — Track Delivery Metrics
- **AI-Driven Insights** — Gain Actionable Insights
- **Automated Workflow Integration** — Streamline Outbound Processes

### [Plays](https://www.unifygtm.com/plays)
*Product*
Enhance outbound strategies by orchestrating personalized workflows seamlessly.

- **Workflow Orchestration** — Streamline Workflows
- **AI Integration** — Automate Lead Research
- **Performance Analytics** — Track Engagement Metrics
- **A/B Testing** — Optimize Outreach

### [Analytics](https://www.unifygtm.com/analytics)
*Product*
Gain actionable insights to optimize performance and drive growth.

- **Play Dashboards** — Visualize Play Performance
- **Pipeline Attribution** — Identify Successful Plays
- **Performance Insights** — Make Informed Decisions
- **Detailed Analytics** — Gain Deep Insights
- **Leading And Lagging Indicators** — Understand Influence Factors

### [AI Agents](https://www.unifygtm.com/ai)
*Platform*
Efficiently research and engage leads with AI-powered automation.

- **Lead Research Automation** — Automate Lead Research
- **Personalized Outreach At Scale** — Scale Personalized Messaging
- **Observation Model** — Gain Deep Context On Prospects
- **Transparency In AI Processes** — Understand AI Decisions

### [HubSpot Integration](https://www.unifygtm.com/blog/introducing-unifys-hubspot-integration)
*Platform*
Seamlessly connect Unify with HubSpot to enhance CRM functionality.

- **CRM Integration** — Streamline Data Sync
- **Workflow Synchronization** — Enhance Workflow Efficiency
- **HubSpot Owner Assignment** — Maintain Accurate Ownership

### [AI Lead Gen Tool](https://www.unifygtm.com/tools/ai-lead-generation)
*Product*
Accelerate your sales with AI-driven lead generation and personalized outreach.

- **AI-Led Lead Generation** — Identifies High-Potential Leads
- **Prioritized Outreach Lists** — Prioritizes Outreach Efforts
- **AI Personalization** — Customize Messaging
- **Real-Time Research** — Gathers Relevant Context Continuously
- **Visibility Into AI Research Process** — Ensures Control And Understanding

## Market Segments

- **Account-based engagement**: Capabilities to identify, qualify, and prioritize target accounts, surface champions, and enable personalized outreach to key stakeholders within accounts.
- **Sales engagement**: Multi-channel engagement and seller-facing orchestration to execute sequences, personalize messaging, manage replies, and streamline outbound workflows.
- **Buyer intent and enrichment**: Real-time intent signals, contact enrichment, and contextual insights to identify buyer interest, improve targeting, and optimize outreach timing.
- **Personalized outbound messaging**: Research-driven message personalization at scale using continuous context gathering and AI-guided content to improve engagement rates across channels.
- **Outbound workflow orchestration**: Orchestration and automation of outbound plays and sequences that bridge data, action, and CRM synchronization to drive consistent pipeline generation.
- **Email deliverability**: Inbox placement optimization, real-time monitoring, and analytics-driven insights to improve email delivery rates and campaign performance.
- **Revenue analytics and pipeline attribution**: Measurement and attribution of campaign and play performance to pipeline and revenue, with dashboards and diagnostics for continuous optimization.