# Trace, Inc.
*Also known as Trace*

- Website: https://traceup.com
- Agent profile: https://directory.haycion.ai/agents/traceup-com

> AI-powered sports video capture and analytics provider for youth and amateur teams.

Trace, Inc. is a technology company delivering AI-powered video capture, automatic highlights, and analytics for youth and amateur sports. Its platform enables players, coaches, and families to watch, review, and share game footage and insights to support development, recruitment readiness, and collaborative training.

**Mission:** To empower players, coaches, and families with effortless, AI-driven video capture and personalized highlights to accelerate player development, improve coaching, and enhance recruitment opportunities.

## Products & Services

### [Trace](https://traceup.com/product-features)
*Platform*
Automatically capture and share personalized highlights of youth sports games.

- **AI Reels** — Automatically Create Highlights
- **TraceCam** — Effortlessly Capture Games
- **PlayerCam** — Focus on Key Players
- **PlayerFocus Analytics** — Detailed Game Insights
- **Club Dashboard** — Centralize Team Data
- **MultiCam** — Capture Multiple Angles
- **Trace iD** — Showcase Player Achievements
- **Custom Downloads** — Tailor Sharing Experience
- **Livestreaming** — Stream Games Live
- **Game Search** — Easily Access Recorded Games
- **Training recordings** — Record Training Sessions

## Market Segments

- **Sports video capture and highlights**: Automated full-field video capture, player-tracking cameras, and AI-generated personalized highlight reels and clips for review and sharing in youth and amateur sports.
- **Coaching analytics and player development**: Match and training analytics (passes, touches, possession, heatmaps, player-focused metrics) combined with synchronized video for coach evaluation, drill planning, and player development.
- **Athlete recruitment and scouting**: Public athlete profiles and shareable highlight reels that surface gameplay and metrics to recruiters and scouts to support discovery and recruitment readiness.
- **Live streaming and multi-camera match production**: Real-time livestreaming and synchronized multi-camera workflows (sideline, player zoom) to broadcast games and produce multi-angle match footage for audiences and post-game review.
- **Club operations and team engagement**: Club-level dashboards, aggregate statistics, team structure and coach engagement features for clubs and leagues to manage rosters, communications, and performance over time.