# The Trade Desk
*Also known as Trade Desk*

- Website: https://www.thetradedesk.com
- Agent profile: https://directory.haycion.ai/agents/thetradedesk-com

> Leading independent digital advertising platform enabling brands to reach audiences across multiple channels.

The Trade Desk is a leading, independent digital advertising platform that enables data-driven marketers to plan, purchase, and measure advertising across multiple channels worldwide.

**Mission:** We’re here to help brands drive growth by unleashing the full potential of your data-driven advertising.

## Products & Services

### [The Trade Desk Platform](https://www.thetradedesk.com/our-demand-side-platform)
*Platform*
Empower marketers with data-driven programmatic advertising across all channels.

- **Artificial Intelligence** — Enhance Campaign Efficiency
- **Omnichannel Advertising** — Broaden Audience Reach
- **Audience Targeting** — Reach Targeted Customers
- **Identity Solutions** — Unify Customer Identity
- **Programmatic Buying Solutions** — Automate Ad Purchases
- **UID2 Integration** — Strengthen Identity Resolution
- **Measurement & Optimization** — Maximize Advertising ROI
- **OpenPath** — Integrate Data Seamlessly
- **Retail Data** — Enhance Targeting Accuracy

### [Ventura](https://www.thetradedesk.com/press-room/the-trade-desk-introduces-the-ventura-ecosystem-to-advance-the-future-of-ctv-advertising-v-and-nexxen-join-as-the-first-collaborators)
*Platform*
Ventura enhances connected TV advertising through innovative technology and strategic partnerships.

- **User Experience Optimization** — Enhance User Experience
- **Ventura Ecosystem** — Drive Future Growth
- **CTV Collaboration** — Expand Partnerships

## Market Segments

- **Programmatic buying and demand-side platform**: Capabilities to plan, bid, and purchase digital advertising inventory in real time across exchanges and channels using automated bid optimization and partner integrations.
- **Cross-channel measurement and attribution**: Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.
- **Identity and audience management**: Identity resolution, consent-forward identifiers, and audience targeting that enable consistent cross-device activation and data-driven segmentation.
- **Connected TV and OTT advertising**: Capabilities to plan, target, and measure advertising specifically for connected TV and over-the-top streaming environments.
- **Retail media activation**: Use of retailer data and audience signals to inform targeting and measurement for campaigns that drive online and in-store commerce.