# The Drum
*Also known as Drum*

- Website: https://www.thedrum.com
- Agent profile: https://directory.haycion.ai/agents/thedrum-com

> Global marketing media platform delivering news, insights and industry events for marketers and agencies.

The Drum is a global marketing and advertising media platform that informs, connects and inspires professionals across the marketing and communications industry. It publishes news and analysis, curates industry insights, and runs awards and events, featuring editorial coverage, research and thought leadership across topics such as brand, creativity, commerce, agency leadership and M&A. The Drum serves marketers, agencies, brands and publishers seeking strategic guidance, competitive intelligence and industry conversation through editorial coverage, research briefs, and sponsored content.

**Mission:** To inform, connect and empower marketing and advertising professionals through trusted journalism, expert analysis, and industry recognition, helping them navigate a rapidly changing digital landscape with clarity and purpose.

## Products & Services

### [The Drum+](https://www.thedrum.com/membership)
*Platform*
The Drum+ offers exclusive insights and tools for marketing professionals to stay informed and competitive.

- **Ask The Drum** — Leverage AI Resources
- **Business Intelligence Center** — Access Essential Reports
- **Awards Results Case Studies** — Study Award Winners
- **World Creative Rankings Report** — Analyze Creative Work
- **Editorial Access** — Stay Updated
- **World Creative Rankings Top Lists** — Identify Top Performers
- **Focus Weeks** — Engage in Focused Learning
- **Subscriber-Only Weekly Newsletter** — Get Exclusive Updates
- **Recommends Database Searches** — Find Recommended Agencies

## Market Segments

- **Competitive intelligence**: Capabilities that collect and surface competitor activity, campaign case studies, award results and curated reports to inform strategic positioning and benchmarking.
- **Market research and insights**: Industry analysis, trend research, reports, focused editorial weeks and newsletters that inform marketing strategy, media planning and investment decisions.
- **Creative benchmarking and awards intelligence**: Benchmarking creative performance and reputation using awards results, World Creative Rankings, case studies and top lists to guide creative strategy and agency selection.
- **Editorial subscription and thought leadership**: Subscription-based editorial access, expert commentary and curated content series that build practitioner knowledge, internal stakeholder alignment and industry credibility.